In the analog age and the first years of the digital, retailers defined how and where consumers could get prints from their photos. Using Minilabs in stores or kiosk systems were the favorite approaches in the US and Australia. In Europe Minilabs and Desktop Clients were popular.
In the last several years, the control of what and where images will be distributed and printed migrated away from the retailers to the consumer. The consumer today has many possibilities to share his memories: Online, Desktop, Kiosk, Mobile and Social platforms like Facebook and Instagram have become extremely popular.
Additionally, consumers differentiate more from each other than they used to. In the past a consumer had a compact camera or a DSLR. Now, ILC cameras for Prosumers and the most common way to take photos - the camera phone - provide a wider range of knowledge, experience and possibilities for the consumer to take and share images. But most existing photo software does not respect these differences. The situation is similar to people having only one solution for text processing and aren;t given the choice between Word, Adobe Pagemaker, QuarkExpress and iBooks Author. Software must provide solutions that fit the needs of a specific focus group. A single solution does not fit all situations.