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Start me up… on a shoestring - Deepa Panchamia


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Deepa Panchamia, a textile artist and designer spoke about her experiences since graduating 5 years ago - what she had to be aware of straight away and how she researched everything - how to take advantage of free opportunities, getting associated with other organisations for support and funding, working part time, and marketing yourself and networking at all times.

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Start me up… on a shoestring - Deepa Panchamia

  1. 1. LIVING AND WORKING AS A DESIGNER-MAKER | ARTIST Product development | Artist Development Publicity – press releases Marketing Material – portfolio, postcards, business cards Finance – funding opportunities, grants, sponsorship Creative memberships – provides business support, networking opportunities Extra training and qualifications – look out for affordable short courses Exhibitions and places to showcase your work – galleries, trade shows, shops Ways to sell your work – shops, galleries, commissions, working with interior design companies Networking – Private Views and exhibitions openings, visiting galleries and shops Research suppliers – sourcing new materials Research designers you aspire to be like – how they started out, where they exhibit, how they sell work Work Placements – gain experience, see how other designer-makers work Part-time work – in a related field to gain a secure income and experience
  2. 2. 2005: ALTERNATIVE FASHION WEEK Researching creative opportunities Artist Newsletter Crafts Council Artquest Creative Memberships Organisations Hidden Art Design Nation New designers online Contemporary Applied Arts Business Support and Funding Opportunities Arts Council England Princes Trust British Council Crafts Council Crafts Central Design Trust Learning and Skills Council Business Link Portobello Business Centre Own-it Your Local Authority / Council Resources London Metropolitan Works London Printworks Trust
  3. 3. 2005: WINDOW PANEL COMMISSION Things to consider when pricing your artwork Material Costs All expenses involved in making the artwork Also include the costs of hiring equipment Artist Fee Calculate the time it takes you to design and make the piece – give yourself an hourly or daily fee Prices set by your peers Compare your pricing to the pricing of your fellow artists - what are the price ranges for their artwork Current Market Finally research the current market and decide where your artwork / product fits in
  4. 4. 2006: LONDON DESIGN FESTIVAL Funded by the Arts Council England Writing funding applications Engaging the Public How will your activity will benefit the public How will the public interact with your activity Will it have short-term or long-term effect on the public Finance: You are required to fund at least 10% of your activity Income from your activity Funding from other organisations or local authority Grants from Trusts or Foundations Contribution from yourself Support in Kind Contributions: Contribution of help to your activity other than cash Mentoring and business support Free use of exhibition space and facilities Use of goods and services for free Free Marketing and promotion of your event
  5. 5. 2007: 100% DESIGN, LONDON Exhibiting on the Hidden Art Stand Exhibition Research: Visit the gallery / trade show before you apply to exhibit. This will give you an idea of whether the show is appropriate for your work, the level of artists participating and the standard of work they expect. Exhibition Applications: Invest time into professional photography. When applying for exhibitions it is paramount that your portfolio is to the highest standard. Work with fellow photography students / graduates to gain initial professional photos of your work. At the exhibition This is a great way to gain exposure - be friendly and network. Don’t have preconceptions about the people you meet, as anyone could be a potential buyer, gallery owner, or someone who intends to give you a commission. Remember to exchange contact details and follow-up with a phone call or email afterwards. Group Exhibitions Exhibitions can be expensive, especially Trade Shows, so it’s worth working with other artists for a group show. It’s a great way to share resources, save on costs and take advantage of each others contacts and networks!
  6. 6. 2007: EXHIBITION & RESIDENCY, FINLAND Funded by the Arts Council, England Working internationally There are many opportunities for an artist to work abroad – exhibitions, residencies, commissions. This is a great way to experience a new culture, environment and be inspired to create new work. The British Council are keen to support UK culture abroad and can sometimes provide funding for your international project. Visit the Artquest or Artist Newsletter websites for a list of international opportunities