[PDS] How to Get Press - Mark Sinclair


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Mark Sinclair, Deputy Editor, Creative Review.

Mark speaks from the view point of a journalist; what they look for in potential articles & features, visiting degree shows, how to stand out and how they like to receive information.

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  • [PDS] How to Get Press - Mark Sinclair

    1. 1. How To Get Press Mark Sinclair Deputy Editor* *I know I know, it’s all set in Arial (except for the CR logo which is in Dala Floda). I was worried about compatibility : )
    2. 3. Why Does CR Cover Degree Shows? <ul><li>We can write about new, talented people. People like to read about talented people </li></ul><ul><li>Many of our readers employ or commission recent graduates. They attend the shows, too </li></ul><ul><li>Students read CR – and we’re interested in what they’re doing </li></ul>
    3. 4. How CR Covers Degree Shows <ul><li>On the blog: infinite space (relatively) </li></ul><ul><li>In the magazine: finite space (80+ pages) </li></ul><ul><li>In the Graduate Guide. This comes out prior to the shows starting featuring advice on how to prepare a show or portfolio, where to go next, careers, plus show listings… </li></ul>
    4. 5. So Why Be In A Magazine? (again, really , why would I need to?) <ul><li>Publicity / reputation / relationships / part of the industry. CR isn’t just a magazine: we now have 282,000 Twitter followers </li></ul><ul><li>Shows how you take care of your own work i.e. good photography, well designed website </li></ul><ul><li>Send press to parents = VALIDATION </li></ul>
    5. 6. @creativereview (We check mediauk.com’s rankings too much)
    6. 7. How One Stephen Osman Got Our Attention A Few Years Ago; Set Up His Own Studio And Now Works At A Practice for Everyday Life <ul><li>Q: Well… how? </li></ul><ul><li>A: He had a business card making machine at his degree show. THAT’S RIGHT A BUSINESS CARD MACHINE!!! Unforgettable </li></ul>
    7. 8. Well, OK, It Was A Roller Type Thing… Not A Machine But you get the idea – I remembered him and his work. He’d made a real effort to engage visitors
    8. 9. Show Promotion <ul><li>How about designing the catalogue? </li></ul>
    9. 10. At Your Degree Show <ul><li>Be there, if you can </li></ul><ul><li>Make lots of business cards. Try to incorporate a visual link with one of your projects that you’re showing, to aid memory </li></ul><ul><li>Put an email address/phone on your card </li></ul><ul><li>Ensure your website works (and feature the work from your show on the site) </li></ul>
    10. 11. Relationships With The Press <ul><li>Journalists are always interested in being the first to break a story, so keep them updated with your news </li></ul><ul><li>Find out the schedule of the magazine; when their deadlines are, when their busy times are </li></ul><ul><li>Don’t worry if they take a while to reply </li></ul><ul><li>Journalists move, taking contacts with them </li></ul>
    11. 12. EMAILS. WHAT NOT TO DO <ul><li>Do not start them with “Dear Sir” (Eliza really hates this) </li></ul><ul><li>Do not write “I have always loved * insert magazine name here* because … ” – or include the title of another magazine </li></ul><ul><li>Do not ask what formats, what kinds of news, angles we’re after – just email straight off </li></ul>
    12. 13. EMAILS. WHAT TO DO <ul><li>Do address them personally, explaining who you are what you do; what you’re sending </li></ul><ul><li>Do attach low res jpgs of your work and include your website or blog address </li></ul><ul><li>Do wait for a reply. A few days perhaps. Then send a follow up email. Then call up. (We read everything, even if we don’t reply) </li></ul>
    13. 14. A Bit More On Images <ul><li>To print decent pictures, all magazines need to work with high res images (300 dpi) </li></ul><ul><li>Get your work shot well: show it off at its best. If this is expensive ask a ‘photographer friend’ </li></ul><ul><li>Use a free large file transfer site like wetransfer.com to send images across </li></ul>
    14. 15. Good Luck Everyone <ul><li>These people were students too (last year) and they’re on the cover </li></ul>
    15. 16. THANK YOU! <ul><li>creativereview.co.uk </li></ul><ul><li>[email_address] </li></ul>Poster by Anthony Burrill >