Simple ways to start a business now - Valeria Hedman

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Simple ways to start a business now - Valeria Hedman

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Simple ways to start a business now - Valeria Hedman

  1. 1. 2 / 25
  2. 2. 3 / 25 TheIvyHouse2003
  3. 3. 4 / 25 Understanding communication •  Where does work come from? •  How do we get clients? Building an identity •  How do we present work? •  How do we promote work? •  How do we make ourselves noticed? Look at connections •  What are networks good for? •  How do I use them? •  How do I expand my network? CONTENTS
  4. 4. 5 / 25 Wheredoesworkcomefrom? 80% EXISTING CLIENTS 15% NEW CLIENTS 5% YOU UNDERSTANDING COMMUNICATION
  5. 5. 6 / 25 How do we get our clients? 70% RECOMMENDATIONS 20% DIRECT CONTACTS 10% WARM LEADS UNDERSTANDING COMMUNICATION
  6. 6. 7 / 25 •  Set up studio website - online portfolio •  Send online newsletters •  Write direct emails How do we present work? BUILDING AN IDENTITY
  7. 7. 8 / 25 BUILDING AN IDENTITY
  8. 8. 9 / 25 News Item #1 New work released News Item #2 We had a studio event – thanks for coming! News Item #3 Will be speaking – come along! News Item #4 Project is going well - press angle Contact details Forward this email Unsubscribe from list BUILDING AN IDENTITY
  9. 9. 10 / 25
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  11. 11. 12 / 25 How do we get noticed?
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  17. 17. 18 / 25 Support Ideas Contacts Pair of hands Suppliers Knowledge Services Recommenda- tions WORK Collaborations Inspiration Access to other networks networks
  18. 18. 19 / 25 Wheredoesworkcomefrom? 80% EXISTING CLIENTS 15% NEW CLIENTS 5% YOU
  19. 19. 20 / 25 BIRDWATCHING - A SOCIAL ENTERPRISE network EVENTS RESOURCESHOWCASE
  20. 20. 21 / 25 BIRDWATCHING - THE TALENT SHOWCASE
  21. 21. 22 / 25 BIRDWATCHING - THE EVENTS
  22. 22. 23 / 25 BIRDWATCHING - THE GLOBAL NETWORK
  23. 23. 24 / 25 •  Work comes through your networks •  How to identify & present yourself •  How to use online tools to keep expanding your network and grow your business SUMMARY
  24. 24. 25 / 25 Thankyou. www.TRANSFERSTUDIO.CO.UK VALERIA@TRANSFERSTUDIO.CO.UK

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