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Who are your clients / different portfolios /
knowing your market

   Portfolio Categoization
                   Commissioned
                   Non-Commissioned
                   Personal
                   Arts Projects / Exhibitions

   Market Segmentation
        Fashion
        Advertising
        Editorial
        Documentary
        Fine Art
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Number of Portfolio Options
Quotes from

Bill Cowger
I'm a commercial photographer and I have 5 portfolios... one
food, one architecture, one portraits, one products and one
all of the above. I have 3 sets, one for me and one for each
of my agents. I use Kodak photo books of about 20 pages
(40 sides) at around $35 each... photo quality is excellent.

Brijesh Patel
"I have one, divided into 4 sections :
portrait/interior/documentary/personal works. I use blurb to
create them...and update them every couple of weeks. The
cost and ease make it a great tool."

Chris Wray
I'm a Wedding, Portrait, and Commercial photographer and
so have 3 portfolio books, one for each segment of my
business.
"I have one, divided into 4 sections :
portrait/interior/documentary/personal works. I use blurb to
create them...and update them every couple of weeks. The
cost and ease make it a great tool."

Nick Dunmur
2 - strictly commissioned only, then non commissioned eg
project - edge lands, personal, dissemble books, portfolio -
Cathy Robert, London delta design studio.
£750 for two, slip case, embossed, books in same style gun
metal linen, one purple , one red.
General - Advertising & Commercial, rather do personal
work.
need to generate income so path of lease resistance, so time
& flexibility to do so.
Simon Leach
One main portfolio, a second as a backup, currently
undergoing a strategic re-evaluation.
Cheaper to print for only one.
Leather book with acetate sleeves to enable inter-
changeabilitly.
Portfolio sections: Very strong works at front, with campaign
and tear sheets / Commission at back.
Sections Covered: Fashion - Presented as separate images
or stories
                     Still-life.

Wishes to become know for a specific style, with he is
currently working on, the style will evolve over a career,
Advice: Keep testing and shooting. (Testing means: Personal
work.)
Another body of work currently with no portfolio is his
Landscapes material = "Personal Work" – He calls it his
"Head space work", will be added to his website, but not
portfolio. Shot for himselfand not a commissioning tool.
Keep portfolio concentrated and not diluted by too general a
mixture. Keep focused.
Transition to a different place.
Talk the person through yes & no, ask them
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
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Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Using social media or networks/ flickr, behance,
etc
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Building your portfolio as a photographer -  Duncan Caratacus Clark
Email & Web Skills




                                                                                                                                                                          Presentation Preparation




                                                   Managing Agreements &                                                                                                  Spreadsheet Development
                                                   Contracts




                                                                                                                                                                                Word Processing
                                                                                                                                             Administration
                                             Purchasing Products or Services




                                                                                  Contacts & Purchasing
                                         Getting Right Services & Preferred
                                         Suppliers


                                                                                                                                                                                                                    Business Planning




                                          Managing Complaints & refunds




islation




                                                                                                                                                                                         Awareness of external working
                                                                                                                                                                                         environment




                                                                                                                                                                                        Time Management
                                                                                                                                                              Business Operations



                                                                                                                         Practitioner Skillset
                                                                                                                                                                                        Project Management




                                   Developing Yourself
                                                                                                                                                                                         Networking & Partnership
                                                                                                                                                                                         development

                                                              Personal Development

                        Keeping up with sector Specific
                        Knowledge
                                                                                                                                                                                        Seeking Help & Advice




                             Self Appraisal & Evaluation                                                                                                                                                                                                 Overs
                                                                                                                                                                                        Sub-Contracting & Out-sourcing




                                                                                                                                                                                                                                                      Plan year



                                                                                                                                                                                        Making & Negotiating Deals


                                                                                                                                                                                                                                                    Organize Sa
                                                                                                                                                                                                                                                    Insurance, T


g what a client wants


                                                                                                                                                                                                                                                       Pension


                           Customer Services
ing & Retaining Sta!
                                                                                                                                                                                                                                                       Cash Flo




                                                                                 Marketing Plan for Product,                                                                                                                                       Expenses Ma
                                                                                                                                                                                                                         Financial Management
vering a good service                                                            Service or Business




                                                                                                                                                                                                                                                   Budget Mana
ating, Agreeing &
                                                                                Brand / identity Development
ing Budgets & Briefs
                                                                                                                Marketing & Communications

                                                                                                                                                                                                                                                    Financial Ta


nding to Complaints
                                                                          Positive Image presentation
                                                                          through E!ective Communication
                                                                                                                                                                                                                                                    Keep Financ



valuating Customer
                                                                                       Presentation methods
                                                                                                                                                                                                                                                    Invoice Prep




                                                                                                                                                                                                                                                Chase Payments
                                                                               Developing an Advertising Plan
Event Title: Building your portfolio as a photographer

  Introduction

In an ever competitive industry, a professional photography
portfolio is essential to impress and get the work you need.
Find out how to build your portfolio and ensure that it gets
seen, tailoring your work for different clients and what a good
portfolio can lead to.


Language of Photography
A metaphor or two:
Fishing - " Your portfolio is the bate. Are you Crocadile
Dundee,"

Marine Biology -"What sort of fish are you?"
(Marine biology is the scientific study of living organisms in
the ocean or other marine or brackish bodies of water." -
Wikipedia)



"A Portfolio is a manifestation of one's awareness and
perhaps the stage of one's career. An outward expression of
one's passion, comprehension, intelligence, expectation, and
past and present talent."

    The Importance of "Working On your Business, not in
it!"

   "Dare to be you"
In this age of ego and fashion it is easy to be intimidated into
being a sheep. Through exploring oneself one can find a new
way of approaching life with a greater contentment - Get a
therapist!



1. Sales and Marketing Process Overview
   The importance of Market Research and building trust.
   The buyer is God - What does the client want, help them
get it.
      1. 1. Who are your clients
      1. 2. Knowing your market & Databasing - Storage of
Knowledge.
          See Notes



2. Web Design & Portfolios
     See Notes
     ROI - Return on investment
     Different Website types




3. The portfolio and presentation meeting

     The Portfolio
          Artworks verses Images, 2D v 3D

             Portfolio De-construction
               Chronology of images.
               Choice of Print Size,
               Number of Prints
               Production process type, C-type, R-Type,
Digital Print
               Cost of Production
           3.1 Number of Portfolios / Different portfolios
Style of Portfolio - Box, Book, Metal, Wood,
Archival

     The Meeting

         Purpose of Presentation - Are you selling or
researching?
         Method of Presentation and Delivery to the client.
         When to present a portfolio
         How long to Present for.
         Who is the Decision makers in the purchasing
organisation
         What is the sale for - Amass as much detail before
the meeting.
         Managing Expectations
         Mirroring Body Language - Formal / In formal
         Dress Code for the meeting
         Negotiating a potential sale and a further meeting
         What environment to chose to show the portfolio in.
         Should you talk the client through the appraisal or
keep silent.
         Legal issues - Copyright, Leaving Portfolios with
Client / Collector, Delivery Notes

     Portfolio Example:
                        3. 2. Simon Leach,
                        3. 3. A/B Nick Dunmur
                        3.4 The Italian Cultural institute -
Photographic Archive - Conservation
                        3.5 Negative Archiving - maintaining
High Standards

     Portfolio reviews / expert opinions
          Rubbard
          AOP
          Other Leading photographers
4. Using social media or networks/ flickr, behance, etc

     See Notes



5. Career Professional Development
        What can you do for free
        How to get experience
        Testing throughout your career

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Building your portfolio as a photographer - Duncan Caratacus Clark

  • 1. Who are your clients / different portfolios / knowing your market Portfolio Categoization Commissioned Non-Commissioned Personal Arts Projects / Exhibitions Market Segmentation Fashion Advertising Editorial Documentary Fine Art
  • 29. Number of Portfolio Options Quotes from Bill Cowger I'm a commercial photographer and I have 5 portfolios... one food, one architecture, one portraits, one products and one all of the above. I have 3 sets, one for me and one for each of my agents. I use Kodak photo books of about 20 pages (40 sides) at around $35 each... photo quality is excellent. Brijesh Patel "I have one, divided into 4 sections : portrait/interior/documentary/personal works. I use blurb to create them...and update them every couple of weeks. The cost and ease make it a great tool." Chris Wray I'm a Wedding, Portrait, and Commercial photographer and so have 3 portfolio books, one for each segment of my business. "I have one, divided into 4 sections : portrait/interior/documentary/personal works. I use blurb to create them...and update them every couple of weeks. The cost and ease make it a great tool." Nick Dunmur 2 - strictly commissioned only, then non commissioned eg project - edge lands, personal, dissemble books, portfolio - Cathy Robert, London delta design studio. £750 for two, slip case, embossed, books in same style gun metal linen, one purple , one red. General - Advertising & Commercial, rather do personal work. need to generate income so path of lease resistance, so time & flexibility to do so.
  • 30. Simon Leach One main portfolio, a second as a backup, currently undergoing a strategic re-evaluation. Cheaper to print for only one. Leather book with acetate sleeves to enable inter- changeabilitly. Portfolio sections: Very strong works at front, with campaign and tear sheets / Commission at back. Sections Covered: Fashion - Presented as separate images or stories Still-life. Wishes to become know for a specific style, with he is currently working on, the style will evolve over a career, Advice: Keep testing and shooting. (Testing means: Personal work.) Another body of work currently with no portfolio is his Landscapes material = "Personal Work" – He calls it his "Head space work", will be added to his website, but not portfolio. Shot for himselfand not a commissioning tool. Keep portfolio concentrated and not diluted by too general a mixture. Keep focused. Transition to a different place. Talk the person through yes & no, ask them
  • 129. Using social media or networks/ flickr, behance, etc
  • 133. Email & Web Skills Presentation Preparation Managing Agreements & Spreadsheet Development Contracts Word Processing Administration Purchasing Products or Services Contacts & Purchasing Getting Right Services & Preferred Suppliers Business Planning Managing Complaints & refunds islation Awareness of external working environment Time Management Business Operations Practitioner Skillset Project Management Developing Yourself Networking & Partnership development Personal Development Keeping up with sector Specific Knowledge Seeking Help & Advice Self Appraisal & Evaluation Overs Sub-Contracting & Out-sourcing Plan year Making & Negotiating Deals Organize Sa Insurance, T g what a client wants Pension Customer Services ing & Retaining Sta! Cash Flo Marketing Plan for Product, Expenses Ma Financial Management vering a good service Service or Business Budget Mana ating, Agreeing & Brand / identity Development ing Budgets & Briefs Marketing & Communications Financial Ta nding to Complaints Positive Image presentation through E!ective Communication Keep Financ valuating Customer Presentation methods Invoice Prep Chase Payments Developing an Advertising Plan
  • 134. Event Title: Building your portfolio as a photographer Introduction In an ever competitive industry, a professional photography portfolio is essential to impress and get the work you need. Find out how to build your portfolio and ensure that it gets seen, tailoring your work for different clients and what a good portfolio can lead to. Language of Photography A metaphor or two: Fishing - " Your portfolio is the bate. Are you Crocadile Dundee," Marine Biology -"What sort of fish are you?" (Marine biology is the scientific study of living organisms in the ocean or other marine or brackish bodies of water." - Wikipedia) "A Portfolio is a manifestation of one's awareness and perhaps the stage of one's career. An outward expression of one's passion, comprehension, intelligence, expectation, and past and present talent." The Importance of "Working On your Business, not in it!" "Dare to be you" In this age of ego and fashion it is easy to be intimidated into being a sheep. Through exploring oneself one can find a new
  • 135. way of approaching life with a greater contentment - Get a therapist! 1. Sales and Marketing Process Overview The importance of Market Research and building trust. The buyer is God - What does the client want, help them get it. 1. 1. Who are your clients 1. 2. Knowing your market & Databasing - Storage of Knowledge. See Notes 2. Web Design & Portfolios See Notes ROI - Return on investment Different Website types 3. The portfolio and presentation meeting The Portfolio Artworks verses Images, 2D v 3D Portfolio De-construction Chronology of images. Choice of Print Size, Number of Prints Production process type, C-type, R-Type, Digital Print Cost of Production 3.1 Number of Portfolios / Different portfolios
  • 136. Style of Portfolio - Box, Book, Metal, Wood, Archival The Meeting Purpose of Presentation - Are you selling or researching? Method of Presentation and Delivery to the client. When to present a portfolio How long to Present for. Who is the Decision makers in the purchasing organisation What is the sale for - Amass as much detail before the meeting. Managing Expectations Mirroring Body Language - Formal / In formal Dress Code for the meeting Negotiating a potential sale and a further meeting What environment to chose to show the portfolio in. Should you talk the client through the appraisal or keep silent. Legal issues - Copyright, Leaving Portfolios with Client / Collector, Delivery Notes Portfolio Example: 3. 2. Simon Leach, 3. 3. A/B Nick Dunmur 3.4 The Italian Cultural institute - Photographic Archive - Conservation 3.5 Negative Archiving - maintaining High Standards Portfolio reviews / expert opinions Rubbard AOP Other Leading photographers
  • 137. 4. Using social media or networks/ flickr, behance, etc See Notes 5. Career Professional Development What can you do for free How to get experience Testing throughout your career