Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작

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Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.

2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.

Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작

  1. 1. MEANINGFUL INNOVATION SHORTLISTS TO REVISIT
  2. 2. “It's actually kind of awesome that the judges might have the freedom of defining what innovation means each year.” Keith Butters Chief Experience Officer, Barbarian Group
  3. 3. Technologist, Entrepreneur Founder,CEO Founder, ManagingPartner, IntelFellow, DirectorUXResearch ChairmanAKQA PresidentWPPVentures Sr.ResearchDirector DentsuInnovationInstitute HeadofInnovation Sr.TechnicalDirector, Sweden AngelInvestor inHongKong ManagingDirector
  4. 4. Best breakthrough technology and innovation that may allow brands, technologists and creatives to communicate with their customers in a new way, or might stand alone as significant innovation in their own right.
  5. 5. http://www.youtube.com/watch?v=_ZvUe5UTtB8
  6. 6. “It is a first on several levels. It also fits into the trend of 'the blurring of digital and real experiences and the blurring between marketing communication as an experience and marketing communication becoming a product or a service or a technology,’ which really captures the Innovation Lions.” Tom Bedecarre Jury Chair & Chairman,AKQA Tom Bedecarre
  7. 7. http://www.youtube.com/watch?v=mEvc0RjghbY
  8. 8. http://www.youtube.com/watch?v=HsuisG6XVcc
  9. 9. http://bit.ly/babolatplay
  10. 10. Entries Award IT 기술 사용 CSR Game- Changing 마케팅 여부 Megafaces Innovation: Grand Prix   △ 마케팅 Points Innovation    단독 기술 Fiat Live Store Innovation Media (Bronze)   △ 마케팅 Babolat Play Innovation Mobile (Silver)    단독 기술 Project Daniel Titanium    단독 기술 Beats Music Cyber (Silver) Mobile (Bronze)    단독 기술 Pay Per Laugh Mobile (Gold) Media (Bronze) Direct, PA (Bronze) Design (Silver)   △ 단독 기술 Life Saving Cable Mobile-UX (Silver)    마케팅 Mirriad --    단독 기술 Blab Predicts --    단독 기술 Drinkable Book --    단독 기술
  11. 11. Entries Award IT 기술 사용 CSR Game- Changing 마케팅 여부 Kan Khajura Tesan Media (Gold)    마케팅 Samsung Power Sleep --    마케팅 Samsung NX Rover --    마케팅 Samsung Smart Bike --    마케팅 Box --    단독 기술 Bublcam --    단독 기술 Kirobo Project --    단독 기술 Gabriel --    마케팅 Moto X Interactive Print --    마케팅 Hands On Search --    마케팅 Dev Art Made with Code --    마케팅 The Guardian Angel --    단독 기술 1200 Trees-like Purifying Billboard --    단독 기술 Brazucam --   △ 마케팅 Protection Ad --    마케팅 Interrail Mobile --   △ 마케팅 NRMACrash Test Drive -- △  △ 단독 기술 Audio Coffee --    단독 기술 August Smart Lock --    단독 기술
  12. 12. Megafaces http://www.youtube.com/watch?v=_ZvUe5UTtB8 Points http://www.youtube.com/watch?v=mEvc0RjghbY FiatLiveStore http://www.youtube.com/watch?v=HsuisG6XVcc BabolatPlay http://winners.canneslions.com/2014/innovation/entry.cfm?entryid=20858&award=99&order=0&direction=1 ProjectDaniel http://youtu.be/SDYFMgrjeLg BeatsMusic http://winners.canneslions.com/2014/interactive/entry.cfm?entryid=27743&award=99&order=1&direction=1 PayPer Laugh http://www.youtube.com/watch?v=V0FowbxEe3w LifeSavingCable http://www.youtube.com/watch?v=8eSkHeTIhS0 Mirriad http://vimeo.com/76090883 BlabPredicts http://www.youtube.com/watch?v=EiHpc8eVeoI DrinkableBook http://www.youtube.com/watch?v=qYTif9F188E PowerSleep http://www.youtube.com/watch?v=93Wc4Tl7sXM BOX http://www.youtube.com/watch?v=lX6JcybgDFo BUBLCAM http://www.youtube.com/watch?v=1tUkmya9gp4 KIROBOPROJECT http://www.youtube.com/watch?v=cvzh3-p0FQQ GABRIEL http://www.youtube.com/watch?v=DQe37i22aNI MOTO XINTERACTIVEPRINT http://www.youtube.com/watch?v=iMrZmSPpIRw HANDSON SEARCH http://www.youtube.com/watch?v=xQx6YeoKVwU DEVARTARTMADEWITH CODE http://www.youtube.com/watch?v=esA-d0Vzgnk THEGUARDIANANGEL http://www.jwt.com/en/jwtsingapore/work/theguardianangel/ 1200TREES-LIKEPURIFYINGBILLBOARD http://www.youtube.com/watch?v=fFUkwncgUhg BRAZUCAM http://www.youtube.com/watch?v=PImQsVsXCrI THESAMSUNGNXROVER http://www.youtube.com/watch?v=xWchzZ8p1NI PROTECTIONAD http://www.youtube.com/watch?v=nZ532wkhHYs SAMSUNGSMARTBIKE http://www.youtube.com/watch?v=BCjLt6PHcHY INTERRAILMOBILE http://www.youtube.com/watch?v=wJOZbzdW9zg NRMA-CRASHTESTDRIVE http://www.youtube.com/watch?v=tB5WlznYzgE AUDIOCOFFEE http://www.youtube.com/watch?v=x61DFGOsOrM AUGUSTSMARTLOCK http://www.youtube.com/watch?v=EFlPncm4fnY KANKHAJURATESAN http://www.youtube.com/watch?v=ESWH9if00q0
  13. 13. http://youtu.be/RSVjqtOj4oM
  14. 14. http://youtu.be/SDYFMgrjeLg
  15. 15. http://ch?v=V0FowbxEe3w
  16. 16. http://bit.ly/beats_apple
  17. 17. http://www.youtube.com/watch?v=V0FowbxEe3w
  18. 18. http://www.youtube.com/watch?v=8eSkHeTIhS0
  19. 19. http://vimeo.com/76090883
  20. 20. http://www.youtube.com/watch?v=EiHpc8eVeoI
  21. 21. http://www.youtube.com/watch?v=qYTif9F188E
  22. 22. THOUGHTS
  23. 23. “The future is already here. We should use the existing tools we have on the table. Innovation doesn't need invention.” Ben Malbon Marketing Director, Google Creative Labs
  24. 24. “Thomas Edison, Henry Ford and, now, their modern counterparts were capable of creating one breakthrough after another because they built innovation strategies around recombining existing technologies rather than inventing new ones.” Andrew Hargadon UC Davis Child Institute for Innovation and Entrepreneurship
  25. 25. “Innovation is finding new and better ways to solve (client’s) problems.”

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