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Locations, loyalty & lattes in the mobile world


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Presentation given to Mobilize MN ( to discuss the Caribou Coffee app & how I think about mobile apps.

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Locations, loyalty & lattes in the mobile world

  1. 1. Locations, Loyalty & Lattes in the Mobile World Eric Caron, July 2017
  2. 2. I'm Eric Caron MN native. Born into startups. Seasoned at Best Buy Now at Caribou. Previous speaking engagements: ● Two time Minnedemo presenter ● "Blessings & Curses of Offering a Free Public API" ● "InnerSource - The first step towards open sourcing company software" Favorite language: Node.js Phone: Android Nexus 6 Preferred coffee method: Aeropress
  3. 3. I'm not a mobile developer & I'm not in mobile business.My opinion: Too many people think of themselves as mobile developers or that they work at mobile companies. I'm in the restaurant business. My job is help people get the food or drink they want, and be as minimal part of their experience as possible. We have competitors that are larger than us that have better mobile apps. We have competitors that are smaller than us that have better apps. So how do we fix this? Cue the clichés!
  4. 4. But first - my inspiration We'll just watch this for a minute...
  5. 5. Navel Gazing First, if anyone on your team answers "My favorite mobile app is our own" you should stop asking their opinion. Mine is Great Clips. What is yours?
  6. 6. Keeping up with the Joneses “Good artists copy, Great artists steal” What do you think this means? It means you may not be the first to try something, but you did it so well that everyone thinks of you when they see that style. So you can't just copy the competition just because they're doing something. You have to start with why.
  7. 7. Bootstrap ● There are dozens of companies that will whitelabel you a mobile app. ● Every hour you spend on something is one less hour on something else. ● Are you really the expert? ● Does doing this in-house give you a competitive advantage? ● If you had no baggage/legacy/existing infrastructure, you'd clearly go with door A - but what if you've already
  8. 8. Bleeding Edge ● "I think Firefox OS is going to be a contender" ● "AMP is really going to be the future of mobile web" ● "iPads are a fad" Not all of my predictions are right...
  9. 9. On The Roadmap It’s incredibly tempting to create a road map when you’re driving a software product. You get to reap the glory of announcing desired features without even a downpayment of work. It takes no design, no consideration, or even discipline to respond to feature requests by making them a bullet point on a road map. It’s like buying goodwill on credit, but what you don’t pay for now, you’ll pay for later with interest. "You don't need a product road map" DHH, 37 Signals
  10. 10. Disruption! ● While happy customers might tell nine friends, unhappy customers, on average, tell sixteen. ● Businesses that grow their customer retention rates by as little as 5% typically see profit increases ranging from 25% to 95%. ● 86% of customers will pay more for a better customer experience. ● 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes. Source:
  11. 11. Questions? (If you're still reading) Recommended Coffee App: