User tutorial 2011

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User tutorial 2011

  1. 1. User Tutorial Workgroups & Projects Community Engagement Process Dashboard & Workflow Community Tab Conversations Tab Outreach Workflow
  2. 2. Workgroups & Projects Workgroup: Relevant Social Media Sources Users: Joe, Dave, Mary, Steve & Jane Project 1: Project 2: Project N:Mommy Blogger Community Fashion Community … Automotive Community Joe Joe Steve Dave Mary Mary Conversations from social Mary Steve Jane media sources: blogs Twitter, Yahoo Q&A …
  3. 3. Community Engagement Process The 4 Key Steps: 1. Find Communities & Listen to top influencers Identify Influencers Search & Filter Annotate & Share Analyze & View Trends Buzz Outreach 2. Understand 4. Measure Content Marketing the Results Private Community Conversation Advertising Share of Voice 3. Build & Share of Mind ManageShare of Conversations (On your brand/topic) Integrated Community Plan
  4. 4. Dashboard & Workflow Measure yourExport graphs share of voice & and data for compare the reporting competition Track your influence in the View recent communityteam actions
  5. 5. Community Tab Use the action menu Switch views to to add labels and Network View or export data Geographic ViewHover over the Filterinfluencer source by icons to relevance,view their influence, blog card source type, etc.
  6. 6. Conversations Tab Visualize conversation Run expression explorer to Export data then export for find trending conversation reporting keywords/phrases data Search forspecific topics.Use advanced Configure search to run and save boolean topics for searches trending and analysis Annotateconversationsand keep track of your outreach
  7. 7. Typical Workflow Scenarios – Part 1Buzz Scenario:• Configure Topic in the Conversations tab• Read, comment, and track commented conversations• Report activity via the dashboard with Activity status and Team activity modulesOutreach Campaign Scenario:• Configure topics in the Conversations Tab• Filter by topic in the Community tab• Create Campaign in the Community tab via project menu (as seen above)• Add relevant influencers to the Campaign via the action menu• Report via the Dashboard with Outreach Campaign Status and Outreach Campaign Monitoring Modules
  8. 8. Typical Workflow Scenarios – Part 2Research Scenario:• Configure topics in the Conversations tab• Scan/read and annotate whats important• Report via Dashboard with Activity Status and Share of Voice on topics of interestMonitoring Scenario:• Configure topics in the Conversations tab• Read and rate conversations (if sentiment analysis)• Report in Dashboard with Share of Voice, Share of Mind and Sentiment
  9. 9. User Tutorial - End Additional resources: Help wiki: ecairn.pbworks.com Video tutorials: youtube.com/ecairnchannel

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