Intro to Location-Based Social Media Marketing - For Businesses


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e-Buzz Edge explores location-based social media marketing. This document identifies three social media platforms which all businesses should contemplate using: Facebook Places, Yelp and Foursquare. This document also outlines the various specials with which businesses may reward those customers who check-in.

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Intro to Location-Based Social Media Marketing - For Businesses

  2. 2. Topics Covered What is location-based social media? What are check-ins? Three Key Players Types of Specials Facebook Places Check-ins Yelp Rewards Foursquare Specials e-Buzz Edge Copyright (c) 2011
  3. 3. What is Location-Based Social Media? What are “check-ins”?Location-based social networkingwebsite is based on software formobile devices. This service isavailable to users with GPS-enabledmobile devices, such assmartphones.Users "check-in" at venues using amobile website, or a device-specificapplication by running theapplication and selecting from a listof venues that the application locatesnearby. Each check-in awards theuser points, unlocks venue specialsand sometimes "badges". e-Buzz Edge Copyright (c) 2011
  4. 4. Three Key PlayersYELP FACEBOOK FOURSQUARE e-Buzz Edge Copyright (c) 2011
  5. 5. Types of Specials A range of different types of Specials:1) Some designed to get new customers in the1 door,2) Some designed for specific promotions, and23) Others to reward your most loyal customers.3 e-Buzz Edge Copyright (c) 2011
  6. 6. FACEBOOK CHECK-IN SPECIALS e-Buzz Edge Copyright (c) 2011
  7. 7. Facebook Places Check-Ins e-Buzz Edge Copyright (c) 2011
  8. 8. Facebook Places Check-In Deals e-Buzz Edge Copyright (c) 2011
  9. 9. Facebook Places Check-Ins – Set-Up e-Buzz Edge Copyright (c) 2011
  10. 10. Facebook Check-In Deals – Customer View e-Buzz Edge Copyright (c) 2011
  11. 11. YELP CHECK-IN REWARDSYELP REWARDS e-Buzz Edge Copyright (c) 2011
  12. 12. Yelp Rewards Check-In Deals – Set-Up e-Buzz Edge Copyright (c) 2011
  13. 13. FOURSQUARE SPECIALS e-Buzz Edge Copyright (c) 2011
  14. 14. FourSquare Check-In Specials - Types e-Buzz Edge Copyright (c) 2011
  15. 15. Swarm Special - Foursquare You can specify the number of people who need to be checked in to unlock something. For example, an ice cream store can give away a free scoop of ice cream when 10 people are checked in at once. You can set a limit for how frequently this special can be unlocked so that you don’t give away too much product. e-Buzz Edge Copyright (c) 2011
  16. 16. Friends Special - Foursquare A reward for when friends check in together. You can specify how many friends need to be checked in and what they receive for being checked in. e-Buzz Edge Copyright (c) 2011
  17. 17. Flash Special - Foursquare You can set a special so that the first X people who come at X time get a reward. It’s great way to incentivize customers to stop by during your slow hours. e-Buzz Edge Copyright (c) 2011
  18. 18. Newbie Special - FoursquarePeople who check in to yourbusiness for the first timecan be awarded a NewbieSpecial — maybe 10% off ora free side dish, if you own arestaurant. Offering a rewardfor a user’s first check-in —even if it’s a small one — is agreat way to start arelationship with a newcustomer. e-Buzz Edge Copyright (c) 2011
  19. 19. Check-in Special - Foursquare The Check-In Special offers a reward for every single check-in. Restaurants can offer a free soda or a discount, while retailers might offer $1 off a purchase. e-Buzz Edge Copyright (c) 2011
  20. 20. Loyalty Special - Foursquare The Loyalty Special is an offering for every third, fifth, seventh check-in — you determine the interval — to incentivize customers to return regularly and cash in on their special. e-Buzz Edge Copyright (c) 2011
  21. 21. Mayor Special - FoursquareThe mayor is the person who has checked into a venue more than anyone else.In theory, he is your best and most loyal customer. As such, he deserves a prize,whether it’s a discount, a free t-shirt or a meal on the house. Mayors tend to beproud and protective of their mayorship, and you might even see some turfwars when the mayorship changes hands. You can offer something whenever anew mayor earns the crown, or you can offer a daily reward for the mayor. e-Buzz Edge Copyright (c) 2011
  22. 22. Which specials would you like to offer your customers? e-Buzz Edge Copyright (c) 2011
  23. 23. Contact Us Contact e-Buzz Edge MONICA SETHI President & FounderSocial media is quickly becomingknown as an inexpensive e-Buzz Edgemarketing tool. However, there is monicasethi@ebuzzedge.coma huge time investment required www.ebuzzedge.comto effectively use social media. Inaddition, an understanding of the 888.492.4563 phonevarious network’s culture,etiquette and practices isrequired to succeed. This iswhere e-Buzz Edge may help you. Twitter Facebook ebuzzedgeWe know how to tap into the YouTube SlideShareconversations taking place your brand and the ebuzzedgeindustry, and how to determinewhich influencers merit attention. LinkedIn e-Buzz Edge NewsletterWe also define strategies for Sign up for our Newsletter to receive helpful tips, current giveaways and much more!connecting with those people groups?&gid=3024574, where possible, enlistingthem as brand ambassadors. e-Buzz Edge Copyright (c) 2011