Welcome to the E-Business Monitor
E-Business Monitor offers a global benchmark toanalyze and improve E-Business strategy, organizationmaturity & performance...
E-Business Monitor delivers actionable insights todigital marketing professionals worldwide   We focus on three areas to f...
Starting point is registering
After logging in, you will start at your personaldashboard
This is offers your main navigation                 You can access:                 » My survey: access to the four key se...
And gives an overview of your progress in the 4 mainsections of the E-Business Monitor                 1                 2...
Each questions progress is indicated by a color                                 Grey = not started                        ...
Before you continue you must complete thequestions in ‘About You’
After this, you can start answering the 3 sections ofthe E-Business Monitor in any order you like
You can always go back, continue or choose to returnto the dashboard   Completing the E-Business Monitor will only take 35...
Each of the 3 sections has it’s own specific scoringformat    Readiness scores on 5 levels of maturity
Each of the sections has it’s own specific scoringformat    Enablers scores on 10 levels of net promoter score
Each of the sections has it’s own specific scoringformat    Performance indicators are % scores
Where needed, additional information is available,to make sure we compare apples to apples
After completion of a section , your results willbecome available in your ‘My Report’ tab    Starting point is the E-Busin...
The ‘E-Business Monitor Index’ allows you to compareyour organization to the global average, your sectorand your departmen...
And classifies your organization on the four levels ofthe E-Business Monitor Index    The E-Business Monitor Index is the ...
‘Readiness’ offers a deep dive in key areas oforganization maturity    Each of the readiness topics is detailed in: focus,...
‘Readiness’ and offers an overview of yourorganizations maturity level   Giving you an indication of where to start lookin...
‘Enablers’ allows you to deep dive in key drivers &inhibitors of E-Business    Giving you an indication of where to start ...
‘Enablers’ and offers an overview of drivers andinhibitors for E-Business performance   What a good E-Business Net Promote...
‘My benchmark’ tab allows you to create standardbenchmarks for key performance indicators…   You can make selections based...
‘My benchmark’ offers detailed insights on how youcompare on the selected performance indicators …   Your score is compare...
Key performance indicators available in the E-Business MonitorFinancial perspective:       Customer perspective:      Orga...
Key performance indicators available in the E-Business MonitorChannel contribution:                            Budget:» % ...
Start benchmarking and improving your E-Businessperformance now ….» We are an independent organization» We offer a stand-a...
www.e-business-monitor.org/register
ABOUT USE-BUSINESS MONITOROur mission is to help advance the industry by providing a global, independentand comprehensive ...
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E-Business Monitor introduction

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Introduction to the Global E-Business Monitor benchmark platform, reporting and benchmarking.

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E-Business Monitor introduction

  1. 1. Welcome to the E-Business Monitor
  2. 2. E-Business Monitor offers a global benchmark toanalyze and improve E-Business strategy, organizationmaturity & performance Three simple steps to start improving performance!
  3. 3. E-Business Monitor delivers actionable insights todigital marketing professionals worldwide We focus on three areas to find out where you can improve your business results
  4. 4. Starting point is registering
  5. 5. After logging in, you will start at your personaldashboard
  6. 6. This is offers your main navigation You can access: » My survey: access to the four key sections of the E- Business Monitor » My report: access to your E-Business Monitor scores » My benchmark: access to custom benchmarking » My Company: available to professional & enterprise members
  7. 7. And gives an overview of your progress in the 4 mainsections of the E-Business Monitor 1 2 3 4
  8. 8. Each questions progress is indicated by a color Grey = not started Green = completed Yellow = started but not yet complete
  9. 9. Before you continue you must complete thequestions in ‘About You’
  10. 10. After this, you can start answering the 3 sections ofthe E-Business Monitor in any order you like
  11. 11. You can always go back, continue or choose to returnto the dashboard Completing the E-Business Monitor will only take 35- 40 minutes
  12. 12. Each of the 3 sections has it’s own specific scoringformat Readiness scores on 5 levels of maturity
  13. 13. Each of the sections has it’s own specific scoringformat Enablers scores on 10 levels of net promoter score
  14. 14. Each of the sections has it’s own specific scoringformat Performance indicators are % scores
  15. 15. Where needed, additional information is available,to make sure we compare apples to apples
  16. 16. After completion of a section , your results willbecome available in your ‘My Report’ tab Starting point is the E-Business Monitor Index
  17. 17. The ‘E-Business Monitor Index’ allows you to compareyour organization to the global average, your sectorand your department results
  18. 18. And classifies your organization on the four levels ofthe E-Business Monitor Index The E-Business Monitor Index is the running average of all participants. Your classification changes with each participant! » Innovators: the top 75-100% of participant scores » Professionals: the 50-75% of participant scores. » Learners: the 25-50% of participant scores. » Starters: the low 25% of participant scores.
  19. 19. ‘Readiness’ offers a deep dive in key areas oforganization maturity Each of the readiness topics is detailed in: focus, process and integration
  20. 20. ‘Readiness’ and offers an overview of yourorganizations maturity level Giving you an indication of where to start looking for improvements
  21. 21. ‘Enablers’ allows you to deep dive in key drivers &inhibitors of E-Business Giving you an indication of where to start looking for improvements
  22. 22. ‘Enablers’ and offers an overview of drivers andinhibitors for E-Business performance What a good E-Business Net Promoter Score is depends on organization and sector
  23. 23. ‘My benchmark’ tab allows you to create standardbenchmarks for key performance indicators… You can make selections based on key criteria. Only KPI’s you answered will be presented » Advanced custom benchmarking is available to Premium members » This offers the ability to create peer groups (minimum of 6 companies) and bennchmark against these
  24. 24. ‘My benchmark’ offers detailed insights on how youcompare on the selected performance indicators … Your score is compared to the average of the benchmark you selected » 100% percentile means your score is the highest compared to your selected benchmark (nobody scored higher) » 0% means your score is the lowest compared to your selected benchmark (nobody scored lower)
  25. 25. Key performance indicators available in the E-Business MonitorFinancial perspective: Customer perspective: Organization Learning perspective:» % online turnover » % of registered perspective: » % new employees» % of online orders customers (on sales & » % on-time delivery of attracted through» % online contribution service websites) online orders online channels to overall profitability » % customer » % of issues with » % employee retention» % costs per lead satisfaction online online orders in online team roles» % costs per order » % of leads generated » % returns of online » % internal» % online order value online orders commitment» % average items » % average online » % of online (employee ordered online lifetime value campaigns delivered satisfaction with E-» % online profitability » % service on budget Business) transactions online » % of campaigns » % channel » % retention of online delivered in time effectiveness compared to offline (+ » % online projects » % process or – %) delivered on budget improvement » % turnover from new » % online projects E-Business initiatives delivered in time » % process time savings through online self service
  26. 26. Key performance indicators available in the E-Business MonitorChannel contribution: Budget:» % turnover owned stores » Total E-Business budget» % turnover other stores » Strategy, planning & external consultancy budget» % turnover contact center » Web marketing & campaigns (including ad» % direct sales (account management) campaigns, search engine marketing, email» % catalogue / direct mail campaigning, etc.) budget» % indirect (partner / dealer channels) » Content management budget» % door-to-door » Running E-Business channel(s) (including site» % other channels development, etc.) budget» % online orders in customer facing webshops » Research & benchmarking budget» % of online orders through customers E- » Staffing (internal) budget Procurement portals / webshops / back-office » Social media initiatives budget systems » Innovation (E-Business related) budget » Mobile initiatives budget » Training & education (E-Business team + staff) budget » Channel platform development (only business component) budget » Web analytics & eCRM budget » ICT budget external (incl. external staff) budget » ICT budget internal (incl. internal staff) budget
  27. 27. Start benchmarking and improving your E-Businessperformance now ….» We are an independent organization» We offer a stand-alone online platform (no consultants involved)» We offer direct reporting and benchmarking» We offer a continuous benchmark, tracking progress over time!» Your data is your data and your data alone!» We deliver valuable & actionable insights!» We are exclusively aimed at client-side (brand) executives, managers and specialists!
  28. 28. www.e-business-monitor.org/register
  29. 29. ABOUT USE-BUSINESS MONITOROur mission is to help advance the industry by providing a global, independentand comprehensive standard in E-Business strategy, organization maturity andperformance benchmarking.E-Business Monitor| www.e-business-monitor.org | info@e-business-monitor.org | twitter: @ebusmonitor

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