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Want to win with agile?

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slides from the AGILE UX NYC 2012 conference. 2/25/2012

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Want to win with agile?

  1. 1. Want to winwith Agile? Eric Burd
  2. 2. • Current o The Ladders, Product• Past o SchoolNet, Product o Hewlett Packard, Product o Apple Russia CIS, Biz DevBlog: www.ericburd.com
  3. 3. problem…..
  4. 4. problem…..• ME: “We need to pick a clear target and focus our efforts on that win”• GM: “Why do we need to pick? The entire dev team keeps talking about pivots. We can keep pivoting”
  5. 5. Agile
  6. 6. CEO COOSales and Support Finance HR Tech ProductMarketing
  7. 7. Agile is about risk mitigation
  8. 8. Waterfall is about risk mitigation
  9. 9. Sales = dealsMarketing = campaignsFinance = budgets
  10. 10. Where are we in the planning cycle? July August September October November December OpPlan & 2010 TLC Planning Cycle Budget Planning framework New feature Development (NFD) Set Budget Target (15/15) 1st pass of Budget Submission Sept Mgmt Offsite 1st pass @ NFD card prioritization OpPlan & Budget framework OpPlan Target October Off-Site 1st OpPlan submission 2nd Pass @ NFD card prioritization November Mgmt Offsite 2nd OpPlan Submission 3rd Submission of BB cards $100K Q1 Brand Spend Germany Final OpPlan & BB Card Submission Management Offsite Review BoD Presentation & Approval Finance Freeze of „10 OpPlan February 26, 2012 12
  11. 11. Next Steps • Finance Freeze target of December 18th • Reporting system upload week of Jan 1st • Finance Updates and Finalizes Op Plan January 14th • Finance completes FY 2009 Financials January 29th Budget BB Cards Baseline Growth Prod/Tech November 2009 3 S M T W Th F Sa 1 2 3 4 5 6 7 5: OP 2nd Pass Submissions Due 8 9 10 11 12 13 14 12: 3rd Cut (if necessary) 15 16 17 18 19 20 21 18: Mgmt Offsite 18: OP 2nd Pass Review ed 22 23 24 25 26 27 28 29 30 30: 4th Cut (if necessary) December 2009 4 S M T W Th F Sa 1 2 3 4 5 2: OP 3rd Pass Submissions Due 6 7 8 9 10 11 12 7-10: Mgmt Offsite 13 14 15 16 17 18 19 18: Finance freezes Budget 18: Finance freezes BB Cards 18: Finance freezes OP 20 21 22 23 24 25 26 27 28 29 30 31 January 2010 5 S M T W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 14: Finance updates and finalizes Budget 14: Final Approval of BB Cards 15: Communication & Distribution of Final 17 18 19 20 21 22 23 2010 Budget, Op Plan and Approved BB 24 25 26 27 28 29 30 29: FY09 Financials Completed 31 February 26, 2012 13
  12. 12. Moving the org forward1. Find a fire / start a fire2. Listen to customers3. Get sales in on the action4. Train the executive team5. Words matter6. Small wins
  13. 13. Words Matter
  14. 14. The Importance of Level Loading • What is Level Loading? – Framework that results in a plan to make incremental spend (hires, marketing…) in a balanced manner throughout the year rather than front loading the spend • Why is Level Loading Important? – Allows for adjustments to be planned but not committed spend based on actual performance • If coming up short vs. OpPlan revenue targets, can adjust the rate of hiring, marketing spend….to account for miss • Mitigate the need/risk of headcount reductions, cut in benefits and services, adverse impact on bonus… – Often matches a company‟s ability to effectively absorb investments/spend with planning best practices (i.e. even if we wanted to, we couldn‟t make all planned hires in January 2010) • What does it mean for you in terms of 2010 Planning? – “Level-load” your investments when evaluating incremental spend in 2010 – Recognize dependencies, capabilities, bandwidth and the importance of timing baseball card initiatives (not all projects can commence in Q1 – need to pace them out over the course of 2010) February 26, 2012 19
  15. 15. Moving the org forward• Find a fire / start a fire o Problems require solutions• Listen to customers o Bring the executive along• Get sales in on the action o If a customer states a problem, Sales will champion the solution• Train the executive team o Show them the way forward• Words matter o Your words vs my words• Small wins o Small wins vs big bang
  16. 16. Want to winwith Agile? eric@ericburd.com

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