Key Points:Welcome & Thank youTee up what we mean by “changing the conversation” Talk Track: Hello and thank you all for joining me today, I am (name and title). I am excited to be here with you today to change the conversation. We hear from our customers and partners often that there is still quite a bit of confusion around what is Cloud Computing and even more specifically what is the Private Cloud. Over the next hour (75 min if the mini-decks are included) we are going to clarify these definitions for you and instead of talking about what you are doing today – we are going to talk to you about what you COULD be doing today to increase your IT focus, respond to business needs with more agility and improve economics. Sound good? Great, let’s get started.
Pretty exciting stuff from Target – but now let’s take a few minutes to talk about your path to the Private Cloud and how you can get started today.
Note to Speaker: Through these 4 builds, we want to land that Microsoft has played a pivotal role in leading this technology transformation and making it ubiquitously available for businesses. We’ve truly democratized these computing shifts and made them very approachable to everybody. Key Points:Over the past 40 years computing has seen a number of transformationsIn the 70s and 80s was the introduction of the mainframeIndividuals did not have computing power only large corporations required to store large amounts of data Talk Track:Computing has seen a number of transformations. First, let us take a look at the past 40 years and how IT has evolved. In the 1970s and 1980s, IT was a large compute device, the mainframe, in the datacenter with terminals to retrieve data from the mainframe. During this time, there was no concept of having computing power on an employee’s desk, applications, or even employees using technology at home. Agile was not a word used to describe IT during this time, in fact - for all practical purposes was a closed system with little to no involvement by the rest of the company, let alone outside the four walls of your business. The only consumers of these machines were large corporations, financial institutions, and healthcare organizations that were required to store large amounts of data.
Key Points:1990s = the PC revolution was in full swing. People began having PCs at home IT used PCs as a solution to give employees better access to data and be more productive Applications that had a client component are developedTalk Track:When we moved into the 1990s the PC revolution was in full swing. With the rise of x86 PCs and Servers, IT capabilities started to spread and the ability to create new solutions and easily run them on commodity systems dramatically changes the way customers leveraged technology. More and more people began to purchase PCs for their home in order to use technology to help with their personal lives. As these people began to have PCs in their homes, they wanted to have the same experience at work as they did at home. Businesses also began to feel the increasing costs of buying, supporting, and maintaining these large computers. IT used PCs as a solution to give employees more power to be more productive, have better access to data, and deliver better and more strategic results. The back office changed to support this shift by writing better applications that had a client component on each employee’s PC. This was very much one of the first instances of self service to data.Although the new method of computing was highly agile, it lead to significant server sprawl (including servers under desks!).
Key Points:Late 90s / early 2000s the Internet was becoming more prevalent in business and at home. Dial-up access to the Internet through AOL, Netcom, local TelcosetcHome access to work assets such as: email, files, internal LOB tools 2003-2005 business began using the internet more and more to increase their revenuesDevelopment of early web apps Talk Track:As we approached and passed the year 2000, the Internet was becoming more prevalent in business and at home. More people began to use dial-up access to the Internet through companies like AOL, Netcom, or their local Telco. We even began to see the seeds of high speed internet access moving from business to the homefront.This transformation continued the evolution that client / server started, but dramatically simplified the consumption of applications. Business better adopted the idea of getting increased productivity from users by giving them access to corporate assets while outside of the office. For example: Email, files and internal LOB tools. The ease of new app deployment and application upgrades also played a role in this transformation, since the logic runs on the server and only the UI is sent out over HTML / web browsers. We saw this make the most significant impact as we moved into 2003-2005 when business began using the internet more and more to increase their revenues. Developers began moving away from writing client/server applications to writing applications for the web. Banks began providing online access to account information. Bill pay eservices begun to flourish while online shopping was gaining more and more adoption.The world was moving more towards transacting their lives on the web while business were increasing their productivity and bottom line using the Web.This momentum has continued as we have seen the way apps are being consumed change as well. As the line between work life and personal life continues to blur, IT has new pressures to provide access to applications outside of the normal bounds of the organization and conversely support a broader range of devices in which business users want to use to stay productuctive.
Key Points:Virtualization is not a transformation in that it changes the way applications are delivered or consumedVirtualization has been a driver of efficiency in IT for nearly a decade a shift in technology that is a strong foundation for what is next… Talk Track: Next came virtualization, not that virtualization is a true transformation – it’s real value to IT was the economics of virtualization, running many client / server/web applications on a single physical box. That said, with virt we are still delivering and consuming the same applications as we were through the client / server and the web, but it for the first time allowed IT to massively increase efficiency. In fact virtualization has been a driver of efficiency in IT for nearly a decade a strong technology shift that provided a strong foundation for what is next...
Key Points: So what will that next transformation be? Talk Track:So what will that next transformation be?
Key Points:Next transformation = IT as a Service Talk Track: Microsoft believes that the next transformation will be IT as a Service. IT as a Service supports your business end to end with cloud computing solutions that meet the needs and requirements of your business. Can you Imagine a world where: global deployment of applications takes 2 hours rather than 2 months; hardware utilization is 75% rather than 15%; developers use a self-service platform to provision and scale applications rather than costly manual processes or where there is 1 person for every 10,000 servers rather than 1 person for every 100 servers?
Key Points: IT as a Service =Public Cloud Productivity SolutionsPublic Cloud Platform Solutions Private Cloud Solutions Talk Track:IT as a Service delivers on these promises. And today, Microsoft is the only provider of IT as a Service which covers the entire spectrum of Cloud Computing, spanning Public and Private Clouds and including Public Cloud Productivity Solutions such as Office 365, Pubic Cloud Platform Solutions such as Windows Azure and what we are going to talk specifically about today: Private Cloud solutions. We believe it is a hybrid approach or a combination of all three Cloud Computing models will become the norm for IT. Supporting information in case there are questions on the difference between how we define Public Cloud Poductivity Solutions, Public Cloud Platfrom Solutions and Private Cloud solutions and the “aaS’s” – IaaS, PaaS and SaaS: Infrastructure as a Service (IaaS) is a model for provisioning hardware (compute, storage, networking, etc...) to the end user where management of the underlying fabric is controlled by the provider, but the end user maintains control of the operating system and applications installed within. This system usually includes a metered-by use cost model and allows the end user to expand/contract their use of the infrastructure as needed, usually via self-service portals. Examples include: FastHosts, Go Daddy, Rackspace, Amazon EC2, vCloud Express Services (e.g., BlueLock, Hosting.Com, Melboure IT, Terremark), private clouds deployed/managed by IT as a service to business units (internal IT’s end-customers), Azure Service with the VM RolePlatform as a Service(PaaS) is a model for delivering complete development platforms as a cloud service. PaaS offerings facilitate development, testing, deployment and on-going maintenance of applications without the cost of buying the underlying infrastructure and software environments. Examples include: Microsoft Azure Platform, Google App Engine, VMforce.comSoftware as a Service (SaaS) is a model where an application is delivered over the Internet and customers pay on a per-use basis. It is the most common form of cloud computing delivered today. Examples include: Office 365, Salesforce.com, Hosted Exchange, Salesforce.com
Key Points: Land the Manifesto / Change the conversationAttributes: Pooled Resources, Self Service, Elastic, Usage BasedBenefits: Focus, Agility, Economics Talk Track:Today, cloud computing is changing the very definition of IT. And so the conversation needs to change as well. Yesterday, the conversation was about consolidation and cost. Today, the conversation is about the new breed of benefits that cloud computing delivers. It’s all about transforming the way IT serves your business by harnessing a new breed of power. Microsoft is the only company that brings all of the pieces together in an integrated, comprehensive way. With our long-term vision to change the world through computing, we help every customer transform the datacenter of today into the private cloud of tomorrow, with a pathway to the public cloud and beyond. With that said – cloud computing is the on-demand delivery of applications as standardized IT services, and inherently has four key attributes: Pooled Resources: As I mentioned earlier, we often hear that cloud computing is just big virt. It’s not. Cloud Computing uses virtualization but it adds significantly to virtualization. It pools those resources together and allows you to dynamically provision and scale applications. Self Service: Once you pool your resource, Cloud Computing provides a self service way for the business to get at those resources or more specifically by providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis Elastic – Scale up (or scale down) dynamically as resource needs change, enabling faster delivery of capacity.Usage Based – Paying for only what you use, when you need to use it I am sure just hearing the attributes the benefits are crystalizing for each of you but I do want to spend a few minutes talking about the biggest benefits from our perspective:Focus: This is about having more people able to focus on higher-level parts of the stack, managing those applications SLAs, rolling out new applications, not having to worry about the underlying infrastructureAgility: This is not only about being able to deliver the applications more quickly to your users and to your customers, but also being able to respond to changes in demand. So, the next time the marketing department launches a campaign, doesn't tell anybody, your public website is underwater, it's very easy to scale that out quickly to meet that demand.Economics: Because you're running multiple workloads on the same overall infrastructure, you get better utilization across those applications. And because the Cloud pools together these resources, you can buy broader sets of resources at one time, lowering the overall cost. So, for agility and focus and economics, you have great motivation to move to the Cloud, and those benefits accrue to both public and to private Cloud Computing.
Slide Title / Description: The Path to Cloud Computing / Continuing our (your?) Journey Talk Track: Your path to embracing the Hybrid world of IT as a Service begins with the Private Cloud. Let’s take a few minutes to look at how we got to where we are today with our Private Cloud offerings.
Slide Title / Description: The Path to Cloud Computing / The Public Cloud Talk Track: For years Microsoft has had Public Cloud service offerings and have learned a lot that we have been able to use to develop our strategy.
Slide Title / Description: Public Cloud Learnings / What Microsoft has learned from the Public Cloud Key Points:We are taking our learnings from the Public Cloud into the Private Cloud Extreme Standardization: Compute, Network and Storage across our datacenters are the sameSLA-Driven Architecture: architected in a way where there's no dependence on a single server, the state of the application is separated from the operating system, so when something does happen, the service seamlessly moves that work to another disk, to another server, and it's all taken care of in the architecture of the applicationProcess Maturity: We automate the daylight out of everything. And then we put rigorous change control in. Delegation and Control: each service has their own face that they can own and play within, we give a full self-service experience so that the owners have full control within the constraints that they've been given by the team that manages the infrastructure in a self-service experience to do what is right for their particular service or their particular businessTalk Track: Now, let's just spend a couple of minutes talking about what these core learnings are. So, I'm going to walk you through an example of how our datacenters look, then we're going to walk through exactly how we've taken these principles and these concepts and implemented them in our software that we're delivering to you to help you build a private cloud. So, the first thing is standardization. And I know all of you try and you strive to be standardized in your data centers, but in these cloud data centers that we have at Microsoft, you know, I think about the only way to describe this is to say it's extreme standardization. And "extreme" is the right word. As we go out and we buy servers, we buy servers in tens of thousands at a time. You can think about this in terms of things like, Southwest Airlines talks about one of the reasons they can keep their costs so low is they buy one model of airplane. And so they have to stock less parts and they have to have less expertise. It's very similar in our data centers. We standardize to the extreme. Second, and this is a really important point, the applications are built with an understanding that failure happens. So, the applications are architected with an inherent understanding in the architecture the servers are going to go down, that disks are going to fail. And they're architected in a way where there's no dependence on a single server, the state of the application is separated from the operating system, so when something does happen, the service seamlessly moves that work to another disk, to another server, and it's all taken care of in the architecture of the application. And that's what I mean here when I talk about a cloud-style application. With this kind of standardization, we get a really rare opportunity, which is we get to re-imagine how we do processes. We automate the daylight out of everything. And then we put rigorous change control in. Let me give you just a couple of examples of these re-imagined processes. When disks go down we don’t go out and replace the disk in this rack until that particular rack has kind of hit a point where 10, 15 percent of the storage is no longer functioning, then we dispatch somebody out to do it. When a server fails, we re-image that server remotely, and if it doesn't come up, we assume there's a hardware failure, and we go and replace the server. But it's all about understanding what we can do when you're trying to run at a scale when you have hundreds and hundreds or millions of servers and then using tools like System Center Orchestrator, to do your automation to have that rigorous ability, predictability to have things happen time after time in the right way in a predictable manner and take the human error out. And then finally, because we've built all this, we have this architecture, the standardization and each service has their own face that they can own and play within, we give a full self-service experience so that the owners of the servicing, the owners of Bing, the owners of Communicator, the owners of Hotmail have full control within the constraints that they've been given by the team that manages the infrastructure in a self-service experience to do what is right for their particular service or their particular business.
Key Points:Proof of our Public Cloud learnings with our customer services: Hotmail, Messenger, Office 365, Bing, Windows Azure, XBOX Live Talk Track: These are the learnings from the public cloud that we've been building for many, many, many years and have proven capabilities as demonstrated by many of our consumer services. Did you know? (Note to Speaker – Pick a couple examples from the following list):9.9 billion messages a day via Windows Live Messenger600 million unique users every month on Windows Live & MSN500 million active Windows Live IDs40M paid MS Online Services (BPOS, CRM online, etc.) in 36 Countries5 petabytes of content served by Xbox Live during Christmas week1 Petabyte+ of updates served every month by Windows Update to millions of servers and hundreds of millions of PCs worldwideTens of thousands of Windows Azure customers5M LiveMeeting conference minutes per yearForefront for Exchange filters 1B emails per month
Talk Track: We are taking all of the learnings to date from the Public Cloud and bringing them back into our Private Cloud Solution. And by saying “Yes” to the Private cloud, Microsoft can help you leverage what you have today to combat the challenges we covered early and more.
Key Points:How is the Private Cloud different?Cloud Attributes + Control and CustomizationPrivate Cloud is Cloud…dedicated to you. Talk Track: The Private Cloud has all of the same benefits and attributes as we explained before – plus you also receive a high level of customization which provides you with the control enterprises need to address regulatory privacy and compliance requirements that wouldn’t be possible with Public Cloud services. These attributes aren’t necessarily due to proximity, the public / private distinction is not about location, we are only talking about computing models… but from globally shared resources with a public cloud to dedicated resources. A private cloud is a cloud, dedicated to you.
Key Points:All About the AppCloud On Your TermsCross Platform From the Metal UpBest In Class Performance Talk Track: What I want to do now is talk to you about our offer and how our offer is differentiated in this space. There are four things about the Microsoft private cloud that I want you all to remember: First, it's all about the app.; second, we are cross platform from the metal up; third, we have best-in-class performance; and fourth, we deliver the cloud on your terms. These are the four attributes of our differentiation so let’s spend some time on each of these.
Talk Track: First let’s talk about “All About the App”
Key Points:Other private cloud or virtualization providers they can only tell you what is going on with the infrastructureNot with the application“It’s all about your applications and services, not servers or VMs” – applications are what your business really cares about. Microsoft is way ahead of VMware in understanding and managing your applications and services. Core business value lies in your applications and we provide you deep application insight. We don’t stop at just managing infrastructure or virtual machines, which is where VMware is at. Through System Center, we’re bringing our learning from building & operating public cloud services to your private cloudTalk Track: Applications are the primary interface between IT and business needs. However, with other private cloud providers and even virtualization providers, they can tell you what is going on with the infrastructure but they can’t tell you what is going on with the application: Is it running correctly? Does it need more resources? What you are probably starting to realize is that this level of insight isn’t enough. What differentiates Microsoft from all the other providers is that we can tell you what is going on with the application which allows you to manage and act on the application service when something goes wrong. We call this deep insight and it is critical for IT to provide a service, we think this is the right level of insight. ITs often stated goal is to become trusted advisors to the business. And you can get there by driving for predictable application SLAs. Why is this the key? Because apps are what power your business, they are the source of competitive advantage for your company. Your apps’ requirements have to drive your private cloud infrastructure, not the other way round. Optimizing application health (availability, performance, reliability) is a great example. System Center 2012 offers deep application insight right down to the line of code to help you discover and remediate issues – be they infra or app related - even before your business might be impacted. You can do the math on how much revenue you influence for your organization by improving app availability. Imagine the number of app and OS images you might be maintaining today… I will bet there will be at least 100s if not more. We run a whole bunch of standardized app services like Hotmail, Windows Live in our datacenters….our goal is to bring in those experiences to your private cloud. With capabilities like service templates, SC 2012 offers you the ability to provision standardized application services to your private cloud. Server Application Virtualization technology abstracts your apps from the underlying infrastructure thus making it easy to upgrade your applications using a set of standardized images. Imagine the savings in administrative and operational expenses you could gain by adopting such cloud principles in your datacenter? By adopting image based management and standardized service templates, you’re also setting up your application services for portability across clouds when its time.
Key Points:Server Application Virtualization (SAV) dramatically simplifies maintaining standardized application services in your private cloud. SAV optimizes your applications (including a subset of existing applications) for private cloud deployments with sequenced state separation between the application and underlying virtual infrastructure. Further, it dramatically simplifies upgrades and maintenance with image-based configuration and management techniques that reduce administrative effort and expense. Talk Track: [Click] Let’s look at a scenario in which you can update the business logic tier of a three- tier application using image-based update to a previously deployed application service. An image-based approach is where one or more new virtual instances (or VMs) are created, typically from an updated virtual image. Virtual Machine Manager 2012 moves the running application into these new VMs, and shuts down any VMs that the application was previously running.[Click] Let’s say we need to update the middle-tier business logic of a running application, so we must install the application’s code in the new VM. This should be pretty straightforward if the application maintains no state within its VM. But applications often make local changes within their VMs, such as modifying the Windows registry or relying on local configuration files. So moving the application successfully to a new VM might require moving this state as well. Virtual Machine Manager 2012 can accomplish this by wrapping the application code in an SAV package. Through sequencing, SAV can detect and track any local state changes the application makes. When the running application is moved into a new VM, the SAV package moves its current state as well, including registry changes and configuration files. Because image-based updates can install a new VM image beneath a running application, it allows a separation of applications and VM images. This eliminates the need to have a separate VM image for each application that uses that image. Instead, an organization might choose to use the same small set of VM images for many applications, combining them as needed with service templates. Managing fewer VM images is simpler, cheaper, and less error-prone.
Talk Track: Now let’s help you understand what we mean by Cross Platform From the Metal Up.
Key Points:Cross-platform monitoring (e.g. RHEL, Sun Solaris, AIX etc.) & broad set of MPs – exists today with OM Java app server monitoring and MP framework for Java apps (OM 2012)Integrated management of multiple management toolsets (Opalis/Orchestrator)Multi-hypervisor management (VMM today supports ESX and this capability getting better in VMM 2012 with expanded VMware/Citrix support)Cross-platform configuration (Linux/Unix with SCCM – coming after 2012 releases – but will be good to call this out- public at MMS) Talk Track: When we say we are Cross Platform from the Metal Up. We mean that we are open and provide our customers choice. This starts with Hyper-V Fast Track. Hyper-V Fast Track is reference architecture that we have built using all of the key vendors including hardware and software from partners, which for you means accelerated time to market. In the past we have supported multiple different hyper-visors (for e.g. ESX) and with the System Center 2012 we will be adding Citrix and supporting all of the big three. This means you can build a private cloud across anyone of these hyper-visors, picking the best one for your workload and run it in a Microsoft environment. With the O/S layer we support 90% of the install base of x86 machines out there and by support we mean that we have support agreements in place. System Center Operations Manager 2012 offers cross platform monitoring across, multiple Unix, AIX and Linux distributions, Sun Solaris.3rd party - We know that you have made existing investments in your datacenter, and we can integrate and extend upon existing systems. Orchestrator 2012 offers 26 integration packs out of box to interoperate with toolsets from HP, BMC, CA, EMC and VMware. A significant number of integration packs are being refreshed for this release. Orchestrator 2012 offers an easy to extend automation platform by enabling you to build custom integration packs with Quick Integration Kits. This is carried over from Opalis (in-market version of this component). To enable interoperability with third party solutions, Orchestrator 2012 supports widely accepted standards like ODATA web services and also provides enhanced PowerShell support. App Framework – Windows Server is the largest deployed application platform across all of the development frameworks – not just .NET. And what we show here in terms of support nearly represents all app deployments The benefits of this cross platform approach is that you can use what you have, we know that you have been very successful with your server consolidation – so we built this approach so you can leverage your investment, start with where you are today and use it as you move forward into the private cloud. Then as you continue to grow work within a heterogeneous environment, selecting what is best for your business as you expand. (fromnextdeletedslide) This starts with Deep integration with OEMs providing insight and actions to account for hardware changes, we refer to this program as Hyper-V Fast Track. Hyper-V Fast Track is reference architecture that we have built using all of the key vendors including hardware and software from partners, which for you means accelerated time to market.Provision your private cloud across multiple hypervisors, including Hyper-V, XenServer and VMware V-sphere. In the past we have supported multiple different hyper-visors and with the System Center 2012 we will be adding Citrix and supporting all of the big three. This means you can build a private cloud across anyone of these hyper-visors, picking the best one for your workload and run it in a Microsoft environment.Support for your server operating systems, including deep insight for Windows and Linux. With the O/S layer we support 90% of the install base of x86 machines out there and by support we mean that we have support agreements in place. With System Center 2012, you can take advantage of existing datacenter investments with 3rd party integration. We know that you have made existing investments in your datacenter, and we can integrate and extend upon existing systems. App Framework – Build, run and extend your enterprise applications on the Microsoft private cloud regardless of the development framework you choose. Windows Server is the largest deployed application platform across all of the development frameworks – not just .NET. And what we show here in terms of support nearly represents all app deployments The benefits of this cross platform approach is that you can use what you have, we know that you have been very successful with your server consolidation – so we built this approach so you can leverage your investment, start with where you are today and use it as you move forward into the private cloud. Then as you continue to grow work within a heterogeneous environment, selecting what is best for your business as you expand.
Talk Track: Next we are going to talk about why Microsoft is ready for your most important workloads
Key Points:The workloads that matter most run best on Hyper-V / Microsoft workloads run best on Hyper-VTalk Track: Hyper-V R2 SP1 is a significant step forward and is as good or better than our competitors hypervisor. ESG, a third party analyst group, tested our key workloads – Exchange, SQL Server and SharePoint on SP1 and here’s what they found: SharePoint: A single server running 5 VMs supported more than 450,000 concurrent SharePoint usersSQL Server: A single server running four VMs supported up to 80,000 OLTP customer requestsExchange: A single server running 4 VMs supported 20,000 mailboxes When compared to the results VMware publishes on their website, our results were as good and in most cases better. So we can confidently tell customers – if you want best-in-class virtualization performance for Microsoft workloads, do it on Hyper-V. The workloads that matter most run best on Hyper-V.Statistics from ESG Study
Talk Track:And finally, Cloud On Your Terms.
Key Points:Empower the IT Pro to say yes to the CloudMicrosoft is committed to be with you on your journey to the cloud - on your terms. Microsoft recognizes your “hybrid” reality – we understand you will likely want to invest in physical, virtual, private and public cloud computing models. Active Directory is the Foundation of IdentityWith System Center, Microsoft offers one common management toolset, which spans across all of the above computing models. System Center 2012 cloud and datacenter management solutions empower you to deliver and consume private and public cloud computing on your terms, with common management experiences across your hybrid environments. We offer you tremendous value with one integrated management solution that spans across physical, virtual and cloud environments Developer experience from Microsoft is unparalleled. The .NET framework allows developers to use the same set of skills to rapidly build great applications for the client, phone, browser, server and the cloud, manage the entire application lifecycle with Visual Studios. Virtualization with Windows Server Hyper-V enables application portability Talk Track: We believe it’s going to be a hybrid world. Your investments are likely going to be distributed across physical, virtual and cloud computing models. We want to support you at every step in your journey to the cloud. How? You may ask. With a set of common and consistent experiences that give you full control across all your datacenter investments. Importantly these allow you to start where you are today. Common identity – does AD sound familiar? Majority of our enterprise customers use it to manage their identity infrastructure. Through federation, you can also extend AD to offer consistent/secure SSO experiences for applications spanning across private and public clouds. Mention <Coca cola enterprises> which set up an Microsoft Online Services solution (now Office 365) with single sign on for their employees and business partners using a combination of on-premises and public cloud based components. http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000004584 Common Management – Through SC 2012, we offer full visibility and control for your IT pros across your hybrid environments. At the same time, we continue to empower your application owners with self-service to make sure they can deliver agile app experiences to their businesses. Common Development – The developer experience from Microsoft on the Windows Platform is unparalleled. The .NET framework allows developers to use the same set of skills to rapidly build great applications for the client, phone, browser, server and the cloud. Manage the entire application lifecycle with Visual Studios. Use the most popular languages for development so you don’t have to retrain your developer staff on a new paradigm. Common Virtualization – through capabilities like the Windows Azure VM role and SAV, we help you deliver application portability across private and public.
Pretty exciting stuff from Target – but now let’s take a few minutes to talk about your path to the Private Cloud and how you can get started today.
Talk Track: Hyper-V Cloud Fast Track is composed of:Reference Architecture based on hundreds of MCS deployments with engineering collaborationShared with OEM partners who build reference configurations based on the architecture and extended with their own value-added technologiesConfigurations are validated to ensure they are consistent with the architecture and meet the required functionalityThe key benefits are: Speed to Deployment (deployment guides to build out quickly); Reduced Risk (pre-validated so the components are matched for optimal performance; Flexibility and Choice (work with a broad set of OEM partners to deliver cloud on your terms with your preferred partners)
Key Points:With VMware, the more VMs/server the higher the costWith Microsoft, run unlimited VMs/server at the same cost Talk Track: We know that VMware costs more than Microsoft, typically around 3 times or more. In this chart that’s been shown, our costs are 770K with ECI datacenter and VMware cost is around 2.5M. With Private Cloud, VMware has changed its model to charge for some high level services and private cloud components on a per-VM basis. What this means is that you have to pay a separate licensing fee for every VM. The components that are specifically charged on a per VM basis include – vCloud Director ($150/VM), vCenter Chargeback ($50/VM), and vShield Edge ($150/VM). So, as you adopt private cloud, virtualize more and increase your VM density, you have to pay higher licensing costs to VMware. This means that VMware is monetizing the economics and efficiencies gained through private cloud. Microsoft has the opposite philosophy and we want to give back the economics of private cloud to you. So as you get more efficient and increase your VM density, the cost/VM goes down as our licensing options allow for unlimited virtualized instances and we don’t charge per-VM. Stats:VMware- vSphere 3 Yr. L /Processor- $3495vCenter 3 Yr. L /Processor- $4995vCloud Director (25 VMs)- $3750vShield Edge (25 VMs)+ 3 Yr. SnS- $6142vCenter Chargeback (25 VMs) - $1250All SnS/Yr. - 25%LOracle 11g + RHEL (L+3 yr. support) - $56Khttp://www.microsoft.com/investor/downloads/events/Microsoft_Private_Cloud_Whitepaper.pdf http://www.microsoft.com/presspass/Features/2011/aug11/08-29cloudcampaign.mspx
Industry Transformations What will that next transformation be? Virtualization 9
Industry Transformations What will that next transformation be? IT as a Service 10
Industry Transformations IT as a Service Software as a Service Platform as a Service Infrastructure as a Service IT as a Service 11
The Next Transformation - Cloud Computing Pooled Economics Self ServiceAgility Elastic FocusUsage Based Resources 12
The Path to Cloud Computing IT as a Service 13
The Path to Cloud Computing The Public Cloud IT as a Service 14
Microsoft’s Public Cloud Learning The Public Cloud 15
Microsoft’s Public Cloud Learning The Public Cloud 16
Microsoft’s Public Cloud Learning The Public Cloud The Private Cloud 17
The Private Cloud Defined Pooled Self Service Elastic Usage Based Resources Control Customizable It’s cloud dedicated to you. 18
The Microsoft Private Cloud Is… Cross PlatformAll About the Best-In-Class Cloud On Your From the App Performance Terms Metal Up 19
The Microsoft Private Cloud Is… Cross PlatformAll About the Best-In-Class Cloud On Your From the App Performance Terms Metal Up 20
All About the App Apps Power Your Business In addition to managing servers or virtual machines, Microsoft’s private cloud solution provides deep application insights to enable agile and predictable application services (System Center Operations Manager + AVIcode) 21
All About the App Easily Upgrade Applications Server Application Virtualization Simplify Application Management with SCVMM 2012 + Server App-V 22
The Microsoft Private Cloud Is… Cross PlatformAll About the Best-In-Class Cloud On Your From the App Performance Terms Metal Up 23
Cross Platform From the Metal Up APPLICATION FRAMEWORKS 3RD PARTY MANAGEMENT OPERATING SYSTEMS MULTI-HYPERVISOR MANAGEMENT ESX XenServer HYPER-V CLOUD FAST TRACK 24
The Microsoft Private Cloud Is… Cross PlatformAll About the Best-In-Class Cloud On Your From the App Performance Terms Metal Up 25
Best-In-Class Performance450,000+ 80,000Concurrent SharePoint Users OLTP Users 20,000 Mailboxes (A single server running 5 VMs) (A single server running 4 VMs) (A single server running 4 VMs) If you want best-in-class virtualization performance for Microsoft workloads - do it on Hyper-V 26
The Microsoft Private Cloud Is… Cross Platform All About the Best-In-Class Cloud On Your From the App Performance Terms Metal Up 27
Cloud On Your Terms Traditional Highly Virtualized Datacenter Private Cloud Public Cloud Identity Management Development Virtualization 28
Microsoft Private Cloud is built on: 1 Active Directory 2 3 Failover clustering 4 (SCOM, SCVMM, SCO, SCDPM, SCCM, SCSM, SC App Controller) 33
“We certainly agree that the Cloud is not just hardware and technologies, but also processes.My opinion is that the cloud is not just a WHAT, but a HOW. HOW does one use thetechnologies in such as way to make it behave like a cloud, offering benefits such asautomation, resource-pooling and self-service (along with many others).The key technologies are Windows Server 2008 R2 SP1 (with Hyper-V) and the System Centersuite of products, yet they need to be utilized in such a way to make the datacenter behave like aPrivate Cloud.For this reason it is not really possible to buy a Private Cloud. While it is possible to buy thetechnologies and hardware (such as through the Hyper-V FastTrack program), it requires thatspecial human touch to implement the custom processes.“ Symon Perriman Technical Evangelist Microsoft 34
Microsoft Private Cloud – licensing 1 Use your existing licenses 2 Datacenter licenses (Windows Server DE, SCSD) with unlimited virtualization rights are preferred Enroll for «Core Infrastructure Server Suite Datacenter» (Windows 2008 Server Datacenter, SCOM, 3 SCCM, SCDPM, SCSM, SCO, SCVMM, FEP + SA + unlimited virtualization rights) 4 Ask DPA for licensing advises 36
Customer Economics for Private Cloud Cost of Microsoft Private Cloud vs. VMware With VMware,the more VMs/server the higher the cost With Microsoft, run unlimited VMs/server at the same cost • Assumes 42 physical hosts with 2 CPU and six cores each • Assumes 500 VMs at 6:1 consolidation ratio, meaning 6 VMs are run per physical processor • Virtual memory/VM is assumed at 4 GB/VM • Costs shown for 3 years for License and Maintenance, VMware cost includes Windows Server 2008 R2 Datacenter edition for running guests, cost doesn’t include hardware, storage or IT labor costs • Calculation uses licensing and support prices based on published list prices for VMware and Microsoft as of August 2011 • Calculations don’t include VMware Service Manager or VMware vCenter Configuration Manager pricing, as those prices aren’t publicly disclosed by VMware • VMware doesn’t publicly disclose the pricing for vCenter Operations Enterprise bundle, so vCenter Operations Advanced Bundle is considered in the calculations • Calculations don’t include VMware vCenter Chargeback or VMware vCloud Request Manager costs
“Microsoft’s private cloud customers pay per processor andcan grow without adding new processor costs over time.VMware’s Cloud Infrastructure Suite customers pay to addvirtual machines or memory. Microsoft customers can seefrom four times to 10 times the savings over a period ofone to three years.” Brad Anderson Corporate Vice President Microsoft 38
Microsoft Private Cloud in Latvia – scenarios 1 Private Cloud in your organization datacenter 2 Private Cloud in ministry’s datacenter (subordinated institutions as a Private Cloud users) 3 Private Cloud in partner’s datacenter 4 Virtual Private Cloud in partner’s datacenter 40
DPA Provides: Highest Experience with Cloud Design Guides System Center / Hyper-V Industry Leading Team Available for Microsoft in Latvia Gold Partners Hyper-V Cloud Services from DPA Assessments Proof of Concepts Deployments 41
“The cloud will do for government what the Internet did inthe 90s. Its a fundamental change to the way ourgovernment operates by moving to the cloud. Rather thanowning the infrastructure, we can save millions.” Vivek Kundra CTO District of Columbia government 42
Microsoft Private Cloud VM Control Services VM Access Services End user Services User VM Presentation Registration Requisition Dashboard Portal Administrative New User Admin Setup Dashboard New Provisioning Services Request Approval Functions Request Approval Reports Metering/Chargeback Request Status Provisioning Services Identity Federation Instrumentation Layer (DDCT-H) Provisioning Configuration Monitoring Data Orchestration protection & Integration Management •Automated VM • Patch • Asset Monitoring Provisioning. Management • Physical and virtual • Device Monitoring • High Opalis Integration • OS/Software Server Provisioning. • Alerts Availability pack for deployment • Intelligent Provisioning Management • Disaster Remedy, HP • Asset Tracking • Live Migration • Notifications Recovery Openview, IBM • License Tracking •Library ( Templates, ISO, • Security Audits • Backup and Tivoli, VERITAS, E • PXE Boot VHD, VM, HW/SW Profiles. • SLA Management Restore MC, CA •P2V , V2V and V2P Unicenter, VMware Migration VSphere, SCOM, e tc Infrastructure AD, DNS, DHCP Windows Server 2008 R2 SQL Server System Center Hyper-V Host ESX Host Storage Network Load Balancing 47
Service centric approach • Service = Application + Infrastructure (e.g. virtual storage, network, compute) + Knowledge (health, configuration, compliance etc.) • System Center helps you manage the full lifecycle: • From provisioning services (visualization, design, composition, deployment & configuration) • to operating them (monitoring, remediation, upgrades) 48