A headline is what grabs a readers attention when reading a
newspaper, it’s the same with your LinkedIn proﬁle. Spend some
time optimizing it, for maximum impact.
3. TOP TERM
Search Engine Optimization
(SEO): A method of aﬀecting the
search results for a speciﬁc
website or proﬁle. Typically this
can be achieved through using
keywords that are often
4. Your headline is highly searchable. Don’t just put your job
title. Do use keywords such as popular skills and expertise to
increase your proﬁles SEO.
One way of using the headline space is to simply list your roles
and responsibilities. Be sure to make them relevant, the tip is to
try and guess what people will be searching.
6. Alternatively you can use one sentence but make sure you
include keywords because they increase searchability making
you a LinkedIn VIP.
WRITE LESS, SAY MORE
Remember this space is precious, so choose
what you say carefully.
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CRM ISN’T WORKING…
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