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Trajectory: branding and marketing agency


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We launch, re-energize and help brands to play at their best, everyday. Our services include all aspects of brand building – from helping clients to find their difference, shape their strategy and express their story in all the places where customers engage with them.

Working exclusively with companies benefiting from our professional and personal experience, we specialize in the health, wellness and leisure sectors. Their common threads are consumers who want to feel better, look better and play better, and brands that support these aspirations and goals.

Our services include:
Insights: Brand Signals Audits™, Market, Competitor & Role Model Reviews, Customer Insight Research, Customer Journey Mapping

Strategy: Brand Platform, Portfolio Strategy, Naming & Tagline, Core Messaging

Design: Logo & ID Systems, Brochures & Collateral, Package Design, Interactive Design, Brand Guidelines, Trade Shows

Advertising: Broadcast, Cinema, Print, Outdoor, Experiential, WOM, Online Ad Campaigns, E-Mail Marketing, Mobile & Social

Interactive: Site Strategy, User Experience, Responsive Websites & Microsites, Content Development, Mobile & Tablet, Rich Media, Social Media, App Design & Development

Published in: Business, Health & Medicine
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Trajectory: branding and marketing agency

  1. 1. Trajectory (spark size introduction)
  2. 2. New Energy…WHERE WHY HOW WHATHealthcare See & Think In New Energy Branding: New Ways Principles - PlatformPersonal Care - Architecture& Beauty Perform Better - Naming - MessagingLeisure & Ignite New GrowthLifestyle Marketing: - AdvertisingConsumer - DesignProducts - Digital (web, mobile, tablet…) - Experiential - Social - Video Buy-In: - educate - inspire - mobilize
  3. 3. New Energy Principles 1. Intelligence 2. Better 3. True & Innocence Questions Insights 4. Energizing 5. Brand-Led Brand Story Culture & Experience 6. Marketing 7. Creativity 8. Surprise & Utility Everywhere Delight
  4. 4. Proprietary HerView™… BRAND IMMERSION… always on insights see, believe, align SPARK Sessions… MARKETSIGNALS™… juices flowing process, performance, unity
  5. 5. Client/Assignment SamplerClient/Business Challenge Deliverables & ResultsArnold Palmer Enterprises: Securing Global companies aligned around approved brand strategy and positioning,The Future portfolio management roadmap, design execution and guidelines.Eastern Tea (Bromley’s Exotic Tea): New brand concept through to launch of 12 products: +30% sell-in vs. forecastCutting Through In A Crowded Category across food service and specialty channels.Liberty Science Center: Re-Inventing Over-arching brand strategy through to multi-channel marketing; chosen byFor The Future Parents Magazine as one of top 10 science centers in U.S.NFL Consumer Products: Relevancy Three years of new (above forecast) revenue streams through new apparel brandBeyond The Field launches – brand development through to retail, online and integrated campaigns.Palomar (PaloVia Skin Renewing Laser): New (first-of-its-kind) consumer entry; brand vision and positioning, name, logoA First In Personal Care and tagline, packaging, in-store, new e-commerce website, print and social media.Reckitt-Benckiser: A More Dominant Approved portfolio optimization (laundry care); new product ideas for optimizationCompetitor and testing (Chore Boy).Fairmont Hotels: Creating A New New Willowstream Spa brand launch (positioning, naming, branding, offline/onlineDestination presence); now across six continents.Reading Hospital and Medical Center: Various service line campaigns including Women’s Services, Oncology, Cardiac;Driving Engagement & Acquisition each one exceeding website visit, call center and patient acquisition goals.Summit Brands (Appliance Cleaners): Brand, packaging and communications strategy across Appliance CleaningPortfolio Strategy & Optimization Brands portfolio.Sun Chemical: New Brand Launch SMARTColour Brand Color Management System positioning, architecture, logo, design, messaging.
  6. 6. Trajectory 20 Community Place Morristown NJ 07960 973-292-1400www.trajectory4brands.comContact: Eric Brody, President