Social Media to Achieve SEO Success - EBriks Infotech

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Social Media to Achieve SEO Success - EBriks Infotech

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Social Media to Achieve SEO Success - EBriks Infotech

  1. 1. Using Social Media to Achieve SEO Success: How to leverage the opportunities in social media for higher rankings in organic search results
  2. 2. A New World Social is Directly Tied to Search Results
  3. 3. Google+’s Network Domination
  4. 4. 90mm+ Google Users See Personalized SERPs
  5. 5. Google+ Suggested Users The “people and pages” results appear to come from participation on G+, high circle counts, consistent contributions and brand signals
  6. 6. Google+ in Logged-Out Results Both “people and pages” and +1 counts show for logged-out users.
  7. 7. Google+ Influences Crawling Google’s New “Submit URL” Box
  8. 8. Tweeted URLs Earn Direct Links Google says they don’t directly count tweets in rankings, but a popular tweet containing a link earns a lot of re-publishing across the web Google does crawl, index and count.
  9. 9. Facebook Shares in Bing, Too Through Bing’s partnership/integration with Facebook, results are massively personalized for any logged-in Facebook user (all 900 million of them)
  10. 10. Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends). http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
  11. 11. Second-Order Effects Social Activity Leads to Search Rankings
  12. 12. Social Drives Awareness & Branding Keith Urban’s tweet informed 200 million people prior to President Obama’s speech: http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
  13. 13. Social Drives Queries Just after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
  14. 14. Queries Influence Rankings http://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
  15. 15. Social Yields Press via http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-forjournalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
  16. 16. Social Yields Links Via http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
  17. 17. A Unified Strategy For Search + Social Dominance
  18. 18. Create ShareWorthy Content
  19. 19. Create ShareWorthy Content Share Socially
  20. 20. Create ShareWorthy Content Share Socially Earn the Social Rankings Boost
  21. 21. Create ShareWorthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  22. 22. Create ShareWorthy Content Share Socially Earn the Social Rankings Boost Earn More Social Followers Get Natural Links from Content’s Visibility & Value
  23. 23. Create ShareWorthy Content Share Socially Earn the Social Rankings Boost Amplify Network Reach Earn More Social Followers Get Natural Links from Content’s Visibility & Value
  24. 24. Create ShareWorthy Content More Searchers Biased to Seeing Your Stuff Amplify Network Reach Earn More Social Followers Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  25. 25. Create ShareWorthy Content More Searchers Biased to Seeing Your Stuff Share Socially Win the Internet Amplify Network Reach Earn More Social Followers Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  26. 26. Let’s Watch It Happen With a Real Example
  27. 27. Start with Great Content http://www.dollarshaveclub.com/
  28. 28. Add a Little PR Outreach http://techcrunch.com/2012/03/06/dollar-shave-club/
  29. 29. Spread Across Social Networks http://www.facebook.com/DollarShaveClub
  30. 30. Spread Across Social Networks https://twitter.com/#!/dollarshaveclub
  31. 31. Spread Across Social Networks http://www.youtube.com/watch?v=ZUG9qYTJMsI
  32. 32. Dominate Personalized Search https://www.google.com/search?q=shave (while logged in to my account)
  33. 33. Earn Links Like Crazy The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from high authority domains in just a few days.
  34. 34. Win the Internet Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
  35. 35. A Great Case Study for SEO If DSC had integrated SEO into their viral and social marketing plan, they likely could have earned rankings across search terms that would continue to send them traffic long after the launch.
  36. 36. Tactics that Work In a Search + Social World
  37. 37. Google+ Tactics
  38. 38. Google+ Circles Google’s “extended circles” mean you influence not only your followers, but their followers, too.
  39. 39. FindPeopleonPlus + Targeted Outreach http://findpeopleonplus.com – great tool for G+ discovery
  40. 40. Requesting Feedback/Shares by Name Because a +Name becomes a notification, using them signals G+ users and often results in a follow
  41. 41. Study Ripples to Target Viral Users I shared this; it got lots of re-shares  By viewing ripples like this one, you can see which influencers resulted in large amounts of shares. Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
  42. 42. G+ Also Uses Gmail… Email = Network Anyone with a Gmail account is automatically included in personalized sharing
  43. 43. Twitter & Facebook Tactics
  44. 44. Best Way to Grow Your Network: Share Links http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
  45. 45. Drive More Social Activity w/ Proper Timing Via http://www.tweriod.com (I know, terrible name, but cool service)
  46. 46. Gamification + Profiles/UGC = WIN SEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more links from members’ sites. Via http://www.seomoz.org/users/profile/
  47. 47. Content Tactics
  48. 48. Good = Not Good Enough http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  49. 49. Visuals > Pure Text Content Just by putting text statistics into visual content, you can earn massive sharing potential
  50. 50. Positive Mentions of Influencers Via http://www.urbanspoon.com/blogs/52/London.html
  51. 51. Integrated Tactics
  52. 52. Social Channels to Build Search Demand In this case, I drove searches directly using a link, but it’s also very possible
  53. 53. Rel Author + Author Authority Great how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
  54. 54. Rich Snippets through Hosted Video Content Great tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/
  55. 55. Your Analytics Will Lie to You. (unless you’re using multi-touch attribution) R
  56. 56. Multi-Channel Attribution is Critical R http://www.seomoz.org/blog/tracking-the-roi-of-social-media
  57. 57. Visualizing Visits Through Various Channels http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
  58. 58. Integrated Inbound Marketing Is the Future
  59. 59. News/Media/PR SEO Blogs + Blogging Email Research/White Papers Infographics Comment Marketing Social Networks Online Video Forums COMBINE TO WIN Local Portals (focus on just one, and you miss out) Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites
  60. 60. Rand Fishkin | CEO @randfish www.seomoz.org/blog rand@seomoz.org http://bit.ly/mozsocialseo2012

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