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Transmedia processes show us that there is more than one way to tell stories, more we can learn about the characters and their world, and that such insights encourage us to imagine aspects of these characters that have not yet made it to the screen. While some might look at it strictly for entertainment value, creating a new lens to look at story offers a different point of view.
One distinct logic we have explored at the Annenberg Innovation Lab is Transmedia Play. Human imagination feeds upon the culture around it and children show enormous capacity to re-imagine the stories that enter their lives.