2. Background
• Above 10 years of experience in Data Processing.
• Worked with most of the leading Market Research Companies
like IMRB, NFO, WNS, ACNielsen-ORG Marg, Cross-Tab.
• Have worked closely with clients like Millward Brown,
Synovate (UK), NOP, IPSOS,Virtual Surveys etc.
• Experience in handling both forms of Domestic as well as
International Clients.
4. Data Processing
• Since data is the most critical component for any
study the first step is to ensure that the data is
clean. Our expertise in writing the Data Cleaning /
Validation Program will allow to check the data
well in advance before processing the tables.
• Tabulation programs to generate tables.
• Quality checks for checking the accuracy and
completeness of tables.
5. Coding
• To code the responses for open end questions i.e
Qualitative Feedback.
• Expertise in coding in Excel.
• Familiar with on-line coding tool like “Ascribe”.
• Expertise in merging the open ends data with the
ASCII data both in Quantum as well as in SPSS.
• Deliverables would include Code-frame,Coded
data & Counts.
6. Charting
• Work on the template provided by the client
as per their standards.
• Power Point Presentations
• Report Writing
7. Statistical Analysis
• Statistical analysis like Factor Analysis,
Cluster Analysis, Logistic Regression,
Modeling Techniques etc.
• Ready to work on statistical tools provided
by the clients according to their needs.
8. Basic Reports
• Project Report which gives the details of all the
projects at a glance.
• Daily Status report highlighting the key events on
a particular project.
• Project Tracking system which would
systematically show the status of the project at a
given point in time against the pre-planned time
schedule allocated at every stage of the project.
9. Software Knowledge
• Quantum which is a specialized market research
data processing software.
• SPSS which is a specialized market research tool
used for doing statistical analysis.
• Dimensions IOM & TOM module for Survey
Programming & Tabulation.
• Currently doing certification in SAS Analytical
tool
10. Costing
• Costing will be depend on size, complexity , time
required for project .
• We can predict cost when we receive requirement
by email .
