Wimsatt 2.27


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Wimsatt 2.27

  1. 1. Digital Marketing for YoureBoot Camp Presents: Construction Business
  2. 2. You have every right to be frustrated...
  3. 3. What other challenges are you facing with social media?
  4. 4. If you’re notgenerating resultswith social media, it’s just a hobby.
  5. 5. “You must stay FOCUSED on the areas that can generate results.”
  6. 6. Where Should I FOCUS My Time?1.Fishing in the Right Ponds2.Get Your House in Order3.Building Credibility4.Building Rapport5.Finding New Leads
  7. 7. Fish Where the Fish Are
  8. 8. Agenda• Website Do’s and Don’ts• Google+ Local Business• Facebook• Create Digital Content
  9. 9. Step One:Make Sure YourHouse is in Order
  10. 10. 4 Website Pitfalls• Color Pollution• All images, no content• Critical info not above the fold• No Opt-in box
  11. 11. What if visitors are not ready to buy today?
  12. 12. Your Own• Failure = When a person visits your Website and leaves without giving you their information
  13. 13. Getting their contact info• Give something of value in exchange of their info• let them know what you’ll do with their email and that it is safe and secure• less about frequency, more about value
  14. 14. Take Action!• Take a look at your site• How are you collecting info?• Does it need better real estate?• Do you need a better offer?• This is the lifeline to your business.
  15. 15. email is not dead!• Big myth - good for us!• Stay on their radar• Remind them now is the time to buy• Pack your emails full of value• Value over frequency
  16. 16. Does SEO still matter?• Keywords• Title tag• Link Building
  17. 17. Keywords• Words prospects use when searching on Google• Use those same words in everything you publish online• Size matters.• Be Bold.• Use often, but don’t overdo it.
  18. 18. What are Your Keywords?
  19. 19. Do you likewhat you see?If not, change yourhomepage content
  20. 20. Better Content• What are the words people use to search for a business like yours?• Use those words on your Website• Title Tag
  21. 21. Are these the right KEYwords?
  22. 22. How about these?
  23. 23. Title Tag• Most important phrase you’ll create on the web• Helps determine where you rank on Google• It’s how people decide what to click on when searching
  24. 24. Don’t get ...
  25. 25. BE CAREFUL!
  26. 26. Title Tag• 55 Characters w/ Spaces• Business Name• What you do.• ABC Construction | Home Remodel and Renovation | Chicago, IL
  27. 27. Take Action!• Go look at your title tag• Does it need work?• Create a 5-7 words title tag• Who you are and what you do• Keywords if possible
  28. 28. Google• Still the #1 asset on the web to locate businesses• People want to know you’re a reputable company. They don’t go to the BBB or the local chamber - they go to Google.
  29. 29. Google+ Local Business• Important piece of search engine real estate• Often viewed more times than your Website• People trust these pages more than Websites• People make decisions based on reviews
  30. 30. Google Local Biz = High-end Real Estate
  31. 31. Reviews: Some are just rotten
  32. 32. What can you do about it? Ask for Reviews Ask for Reviews
  33. 33. Positive Reviews• Put on delivery slip or invoice• Ask at final inspection• eMail Blast to customers• Social Media
  34. 34. Take Action!• Go look at your Google+ page• Is it claimed?• Claim now or schedule• Update your info• Ask for reviews (at least 10)
  35. 35. Be Proud of Your Profiles
  36. 36. Let’s talk Facebook• Any success stories?• Why be there?• How can a roofing or construction company be social?
  37. 37. Nothing kills credibility faster than an untouched profile.
  38. 38. Numbers Matter
  39. 39. How to Build Your Numbers• eMail Blasts• Promote page via Facebook advertising• Website!• eMail Signature• Run contests
  40. 40. Every customer should become a fan.
  41. 41. Facebook estimates that only 16% of yourfans will see every post from your fan page
  42. 42. Facebook ads• Facebook ad• Sponsored Story• Promoted Post
  43. 43. Facebook ads• Target by • Location • Age • Education level • Male/Female • Relationship status • Interests/likes
  44. 44. Which ad did better?
  45. 45. Ad #1
  46. 46. Ad #2
  47. 47. Promoted Posts• "Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."
  48. 48. Take Action!• Are you going to have a Facebook presence?• Who’s going to manage it?• How will you get fans?• What’s the goal?• How will you measure?
  49. 49. Strategy #4: Stay ‘Top of Mind’ withCustomers and Prospects Stay ‘Top of Mind’ withCustomers and Prospects
  50. 50. Content• Start with an article...• Blog• e-Mail Marketing• YouTube Video• Social Media sites
  51. 51. Take Action!• What topics could you write about?• Who’s going to write them?• Do you have a blog or email marketing program? (Wordpress / Constant Contact)
  52. 52. Posting to Social Media• Use pieces of your blog, enewsletter content• Use Pictures• Make it about THEM• Post frequently• When in doubt, go local
  53. 53. Exercise: Onetakeaway from today• Yellow - One thing I learned...• Green - I’m going to focus on...• Blue - I’m going to offer value by...• Red - Once I do _____, I’m taking a well deserved day off.
  54. 54. We Teach You to Fish
  55. 55. Or fish for you
  56. 56. Reinforcement• Social Media Workshop DVD ($39.99)• Social Media Workshop Audio CDs ($39.99)• Cash or Credit• Get a signed copy!
  57. 57. Thank you!• www.ebootcamp.com• corey@ebootcamp.com• 855-eboot-now• Questions!