Kreston 11.11

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Kreston 11.11

  1. 1. Four Strategies to Increase Your Firm’s Business via the Web Your Firm’s Business via the Web Your Firm’s Business via the Web
  2. 2. Introduction:
  3. 3. Today’s Agenda • Tidy up your Website • Get Hyper-local • Define your firm as a thought-leader • Use Social Media to find new clients • End Goal: Create a Powerful Web Presence for your Business.
  4. 4. Your Social Media Tour • Please close your eyes
  5. 5. Your Dream House www.yourbusiness.com
  6. 6. The Golden Key
  7. 7. Your Dog
  8. 8. Burning log fire
  9. 9. White Envelope & Cufflink
  10. 10. 500 Faces
  11. 11. Birdcage w/ Two Birds
  12. 12. New crowd of customers
  13. 13. Tidy up your house (Website) before inviting people over • You have three different needs to meet: • Users • Search engines • Your own!
  14. 14. Users • Important information above the fold • Phone number • Physical address • Contact us • ?
  15. 15. What’s wrong with this picture?
  16. 16. Search Engines • Lots of good content on each page telling them (and users) who you are and exactly what you do. • Internal links to other pages • Different Title tags
  17. 17. Are these the right words?
  18. 18. How about these?
  19. 19. Your Golden “Key” Words • The most common words people use to search for your products or services • Don’t Guess: use Google’s keyword suggestion tool
  20. 20. Nerdism 101 • Ask customers and strangers • For a company like ours, what words would you use when doing a Google search?
  21. 21. Use “Key”words • Website Content • Social Media Profiles • Title tag • URL • Backlinks
  22. 22. Your Own • Failure = When a person visits your Website and leaves without giving you their information
  23. 23. Your Own
  24. 24. Get Local • This is how we search: Accountant city, state • We ask for recommendations via social media (local) • We read information that is primarily local
  25. 25. How do you verify?
  26. 26. If you don’t show up at all • Use area code is on your Website • Make sure city, state is in Title tag and/or description tag and on website • Physical address is on homepage
  27. 27. How many reviews do you have?
  28. 28. why?
  29. 29. What should you do? • Ask your champions to write a review for you. • Boost your positive reviews • Protect yourself from the bad apples
  30. 30. Google is in trouble... • Why? • Real-time search. • Social Search. • So how are they responding?
  31. 31. Straight from the horses mouth... • Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
  32. 32. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your biz • www.wordpress.com (or .org) • Use keywords!
  33. 33. wordpress.org
  34. 34. wordpress.com
  35. 35. Why have a blog? • Fresh content for search engines to rank • Articles can be spread via social media • Build credibility with your target market - be thought of as a thought-leader • Get links from other thought-leaders
  36. 36. To run an effective blog • 12-15 posts a month • some CAN be re-published • Content needs to POP • Use eye-catching pictures • Value, value, value • Engage online communities and share your blog
  37. 37. 5 P’s • Start with a PLAN • Have a PROCESS behind you • Use PERFORMANCE metrics • Don’t sell, Softly PROMOTE! • PHISH where the PHISH are?
  38. 38. What’s your PLAN? • What are you looking to accomplish? • Engagement? • Brand Awareness? • Leads? • How will you know if you’re successful?
  39. 39. Know where you are in the PROCESS • How do you sell in the offline world? • Build Rapport via SM?Yes • Generate Interest via SM?Yes • Close business via SM? Probably Not. • Use Social Media to start the process and then get them on the phone/office to close.
  40. 40. Performance Metrics • Google Analytics - measure traffic • Bit.ly - watch where your traffic comes from • Be Creative - incentivize people to tell you how they found you
  41. 41. Social Media Don’t Sell, Softly Promote Don’t Sell, Softly Promote • Don’t sell your services, offer value and build credibility
  42. 42. Phish where the Phish are • Facebook = 500 mil. users • More time spent of Facebook than any other site • Linkedin = Every Fortune 500 Company is active • And Justin Bieber is on Twitter! :)
  43. 43. Other Social Media Benefits • Brand Awareness and protection • Control the conversation • More entry points into your business • Connect with new people quickly and effectively (say no to cold calls!) • Pinstripes • Precession (the ripple effect)
  44. 44. LinkedIn • Smaller audience than Facebook, but strictly business • Powerful search functionality • Use this tool to connect with new Decision Makers, Companies
  45. 45. Never Cold-call again.
  46. 46. Turn a cold-call into a warm-lead
  47. 47. Turn a cold-call into a warm-lead
  48. 48. Turning a cold-call into a warm lead
  49. 49. More tips...join groups
  50. 50. More tips...follow companies
  51. 51. More tips...add your company
  52. 52. Tips to using Linkedin • Get recommendations by giving recommendations • Build your connections • If time is an issue, give someone a list of people/companies and let them do it for you. • Use keywords - your profile is public and can be seen on the search engines • Create a company profile for your business as well
  53. 53. Next Steps • Who’s going to get you to 500 connections? • Who can you recommend that will recommend you back? • What time a day each week will you devote to marketing via linkedin (1hr a week)
  54. 54. Facebook • More social than LinkedIn • Yes, you WILL get bombarded with old friend requests • Facebook allows for businesses to have pages (called Fan pages) • You MUST have a personal page to create a fan page, but they don’t have to be linked.
  55. 55. How You Should Use Facebook • Create a fan page for your business • Build participation (see next slide) • Engage people and give them opportunities to provide input (and testimonials!) • Find creative ways to take them from Facebook to your Sweet Spot!
  56. 56. Build Participation • Run a contest • We will pick one fan from our fan page and they will win.... • market the contest in your business • Add to your email signature • Send an email blast out to everyone you know • Add a button on your Website
  57. 57. My top-secret Tip! • Took me from 300 to almost 1000 in just a few months • Took one of my students from 300 to over 40,000! Don’t believe me?
  58. 58. Things to Remember about Social Media • Be you. • Be consistent • Have fun • Make it about them • Measure
  59. 59. Golden Rule of Social Media: • Act more like Dale Carnegie and less like Tony the sleazy car salesman
  60. 60. Action • Write this down • I commit to.... • Building a fan page • creating a blog • shooting some video • Downloading Tweetdeck • etc.
  61. 61. Seminar 101 • 83% of you won’t do what you just wrote down.
  62. 62. Insurance Plan • eBoot Camp Action Pak • Audio Book • DVD of Live Event • 30 days of video tutorials, articles, web resources, asking me questions and more
  63. 63. eBoot Camp Action Pak • The Action Pak will help you: • Raise your Website’s Google ranking • Ensure your Website is user-friendly and sales ready! • Understand how to use Facebook, Linkedin, Twitter for business.
  64. 64. eBoot Camp Audio • Updated • Over 3-hours of content • It’s me - not some Morgan Freeman sounding guy talking to you. • Bonus Chapter on Twitter • Price - $129
  65. 65. Shameless Promotion I need diapers! Support my college fund!
  66. 66. Live Event DVD • Recorded by a professional video production company • Done only a few weeks ago • A review of the topics we went over today • Price - $49.99
  67. 67. eBootCamp University • Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design • Every article I’ve ever written on any of the above topics • Every resource I use on the web for my own business. • Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member • Guest videos, articles, and more. • Price: $20 a month
  68. 68. Using Tweetdeck the right way! QuickTime™ and a decompressor are needed to see this picture.
  69. 69. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) $200.00 $69.99
  70. 70. Thank you! • Cash or Credit • I’ll be signing books and answering questions • Please fill out your followup forms! • If you enjoyed the presentation, please thank the folks at Kreston International!

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