AGC Event


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AGC Event

  1. 1. Social Media Marketing for Commercial Builders
  2. 2. What other challenges are you facing with social media?
  3. 3. If you’re not generating results with social media, it’s just a hobby.
  4. 4. “You must stay FOCUSED on the areas that can generate results.”
  5. 5. Fish Where the Fish Are
  6. 6. Quick Activity • • Sheet of paper • Frequent vs. Never Facebook, LinkedIn, Twitter, Google+, Read news, eMail, Video, other (text)?
  7. 7. Step One: Are You a Google Ghost Town? Google Ghost Town?
  8. 8. Title Tag • Most important phrase you’ll create on the web • Helps determine where you rank on Google • It’s how people decide what to click on when searching
  9. 9. Step Two: Build Trust & Credibility Are you scaring people off?
  10. 10. 4 Website Pitfalls • • • Color Pollution • No Opt-in box All images, no content Critical info not above the fold
  11. 11. What’s wrong with this picture?
  12. 12. LinkedIn: Where people go to kick your tires
  13. 13. LinkedIn • 5 Benefits to doing business with you • 3 quality customers to ask for a recommendation from • When will you get to 500+ connections? • Who’s going to update your profile daily?
  14. 14. Step #3: Stay ‘Top of Mind’ with Clients and Prospects Stay ‘Top of Mind’ with Clients and Prospects
  15. 15. ABCE • Failure = When a prospect visits your Website and leaves without giving you their information.
  16. 16. Email is not dead. • Big myth • How many of you have checked email today? • Stay on their radar • Pack your emails full of value • ABCE
  17. 17. Activity • What will you ask for from subscribers? • What will you offer in return? • Where will you put it on your website? • What can you offer in your eNewsletters?
  18. 18. Do you have a Blog? • From Google’s Blog: Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
  19. 19. Blog • A place for company news and valuable articles for your clients and prospects. • Like an online magazine for your company • I recommend WordPress
  20. 20. Your Blog • Create content that your customers and prospects find valuable. • Every article you publish is a new web page that can rank on the search engines. • Americans spend nearly a quarter of their time online on social networking sites and blogs (NeilsonWire ’10). • Be known as a thought-leader in your space.
  21. 21. Tips for an effective blog • • • • • • Minimum: Once a month Don’t phone it in Syndicate when appropriate Use eye-catching images Write it and they will a myth. Use all social media advantages you can • Like button / / +1
  22. 22. Social Media Updates • Communicate where they’re hanging out • Short, bursts of things they’re interested in • Soft mentions of your Sweet Spot
  23. 23. Keep it updated • • • • Share value Article links Quotes Tips
  24. 24. What should you post?
  25. 25. Posting to Social Media • Use pieces of your blog, enewsletter content • • • • Use Pictures Make it about THEM Post frequently When in doubt, go local
  26. 26. Step #4: Strengthen Relationships
  27. 27. Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
  28. 28. Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
  29. 29. Personal pages: Connect w/ Customers • Highly under-utilized • Deeper relationship with your clients • Recognize Birthdays • Celebrate Milestones • Support during tough times • Stay top-of-mind with prospects Text
  30. 30. What you need to know about the New Facebook Timelines
  31. 31. Step #5: Get Referrals The power of LinkedIn is not your network, it’s your network’s network.
  32. 32. Get Introduced to Decision Makers LinkedIn
  33. 33. Exercise: One takeaway from today • Yellow - One thing I learned... • • Pink - I’m going to focus on... • Red - Once I do _____, I’m taking a well deserved day off. Blue - I’m going to offer value by...
  34. 34. In Summary: Fish where the Fish Are
  35. 35. Don’t get bent out of shape over Social Media
  36. 36. Don’t over promote. It’s not a billboard!
  37. 37. Keep it simple.
  38. 38. We Teach You to Fish
  39. 39. Or fish for you
  40. 40. Reinforcement! • Social Media Event DVD • Everything we covered today • $39.99 • Bestselling Book (Audio Version) • SEO, Blogging, Articles, Title/Description Tags, Keywords, and more! • Bonus Twitter chapter • $39.99 Special Offer: Both for $49
  41. 41. Thank you! • • • 855-eboot-now • Fill out your follow up forms! • Questions!