AGC 4.23.14

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AGC 4.23.14

  1. 1. Avoid…Social Media Overload! 5 Steps toward REAL RESULTS from your social media marketing. 
  2. 2. Step One: Stop Being a Jack of All Social Media Sites, Master of None.
  3. 3. Prioritize • Website • Google+ (Marketing) • Facebook (Customer Service) • LinkedIn (Sales) • eMail / Blog (Marketing)
  4. 4. Prioritize • Website • Google+ (Marketing) • Facebook (Humanize & Customer Service) • LinkedIn (Sales) • eMail / Blog (Marketing)
  5. 5. Prioritize • Website • Google+ (Marketing) • Facebook (Humanize & Customer Service) • LinkedIn (Sales)
  6. 6. Get Introduced to Decision Makers LinkedIn
  7. 7. Step Two: Mobilize Your Site
  8. 8. Two options • DudaMobile.com • Responsive design
  9. 9. Step Three: Create Social Proof
  10. 10. Social Proof • LinkedIn Recommendations • 3rd Party Reviews • Website Case Studies
  11. 11. Social Proof (Action) • Request three LinkedIn Recommendations • Quality over Quantity • Custom email
  12. 12. Social Proof (Action) • 3rd party reviews • Thumbtack • bbb • Ask champion customers
  13. 13. Social Proof (Action) • Website Case Studies • Use Before/Afters • Drop names
  14. 14. Step Four: Create Compelling Content
  15. 15. Compelling Content • 5 FAQs from Customers • Use Bullets • In the Trenches • Brainstorm ideas with your team • Don’t phone it in…
  16. 16. Compelling Content (Action) • 3 Categories? • 2-3 Catchy Titles? • Who can write in your org? • Do you have a blog? ( wordpress.org)
  17. 17. Step Five: Stick to the Process
  18. 18. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 855-eboot-now • Afternoon Session! • I’ll be around to sign books

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