IMPROVE YOUR SEO WITH THESE
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IMPROVE YOUR SEO WITH THESE
As soon as you get serious about increasing your
web site's traffic, you will hear the three magic
words: search engine optimization. SEO is not a
fad; its benefits have a proven track record. It is
not a mystery, either. It’s basically a process that
helps improve your website’s rankings in search
The more your website appears in search results,
the more visitors you get, giving you free
exposure. With a few simple tips you can start
improving your web site's search engine
TIPS TO IMPROVE SEO ON YOUR
You should correctly anchor your text when
internally linking on your site. If the text you use
is generic, like "click here," you are missing out
on a great opportunity to optimize your site a
little more. Selecting the optimum keywords to
use in anchor text will really get you noticed by
the crawling spiders.
When it comes to gaining higher positions in
search engine rankings, you have to focus on
relevancy. You can only raise your position if the
search engines notice that your site is valuable to
visitors. Just solely relying on SEO will not help
your ranking, you need to provide great content
that will aid your viewers too.
When you try to increase search engine
optimization, you should make your URL
something easy and understandable. It should be
clear what your site is about. That way, people
will know what they are clicking on when they
are looking for something using a search engine
and they will more likely click on your site.
Your Meta description should make an impact
and demand a call for action from the searcher.
Use words and phrases that get people to respond
in a motivated way. Incorporate phone numbers
or specific sales dialogue that create a buying
atmosphere before they even click through. Keep
it short and to the point at 155 characters.
While getting noticed by search engines is
exactly what you want to do, remember that your
main goal should be to attract new readers, not
search engines. Keep your content relevant to the
interests of those visiting your site, and word of
mouth may help you as well. Search engines are
great, but don't expect them to do all the work for
When setting up your site using SEO, don't forget
the importance of the site-map. Search engines
spiders love site-maps, as do human users. It
shows both groups where everything is on your
site, and increases the keyword density of your
Site-maps also help boost your linkage ratings
similarly to backlinks. It’s also important to
organize your files in the directory. The more
layers you have in your file directory, the less
weight the search engine spiders will place on
those pages. Organizing your files to be closer to
the root directory will help to boost your rankings.
Many people still make the mistake of thinking
that all they need to do in SEO is to cram as
many keywords as possible onto their homepage.
Not so. While it is important that your homepage
contain some keywords, it's also critical to make
sure you have keywords sprinkled throughout
your site, since all pages that link to a homepage
ultimately count towards its search ranking.
If you have a competitor whose SEO
performance you would like to emulate, find out
how many visitors the competitor's site draws
from the search engine results pages. If you
intend to combat the competitor head-to-head,
this gives you a goal for your own efforts. If you
simply want to keep pace with the pack, you can
use the competitor's traffic as a yardstick
Once your website is Search Engine Optimized
(SEO), you also need to work on your off-site
SEO. Maximize the number of good websites
(not pages of links, or "spam" websites) linking
to your website from content-rich pages. The
better the site which is linking to you, the more
"link juice" you will receive in return, boosting
your Google Page Rank.
OPTIMIZING YOUR WEBSITE FOR SEO IS A
GREAT AND EFFECTIVE WAY OF
GETTING FREE TRAFFIC.
Though it might seem arcane at first glance,
search engine optimization is really not
complicated. Tactics like the ones you have just
read about can make a big improvement in your
web site's search engine rankings. In the end,
good SEO is just a matter of knowing how to
get the most out of your website and the effort
you put into it.
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