PLA Product Feeds- Hero Con 2013

1,104 views

Published on

Creating a better product feed for Google AdWords Product Listing Ads for PPC Hero Conference 2013 in Austin, TX

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,104
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Like any comic book movie there will be some of you who this will be over the head for and some of you who if I don’t thrill enough will trash in on Twitter.
  • Handy feature in my $40 gold cart plugin
  • This is crap.
  • Magento Community Mage Feed Pro
  • Retired at the end of March 2013. Sad.
  • Available now at all fine retaliers
  • Available now at all fine retaliers
  • I just wanted to see what would happen.
  • PLA Product Feeds- Hero Con 2013

    1. 1. Product Feeds & PLAs PPC Hero Con 2013 Elizabeth Marsten @ebkendo elizabeth@portent.com
    2. 2. How this presentation will go:
    3. 3. A delicate balance betweensuper nerd and super nerd’ssignificant, less-nerdy other
    4. 4. What is a Feed?
    5. 5. Product Feed
    6. 6. Building the Feed
    7. 7. Research Cart CapabilitiesCan you export the needed attributes?Can you submit directly to Google?Can you edit the feed or submission to use AdWords attributes?Do you need any plugins, extensions or support?
    8. 8. Plug-Ins/Extensions 11
    9. 9. Upload the Feed 12
    10. 10. Manual or Automatic
    11. 11. Ability to edit the product feed
    12. 12. WP Gold Cart Feed 15
    13. 13. 16
    14. 14. 17
    15. 15. Building aBetter Feed
    16. 16. Feed Best Practices• Do more than the required attributes• Be descriptive, unique• Watch character limits• Use the AdWords attributes• Consider the “freshness” factor• Feeds have a sort of “quality score” too 19
    17. 17. Google Product Type vs. Product Type Product Type = YOUR taxonomy 20
    18. 18. Categorization/Google Product Type 21
    19. 19. 22
    20. 20. 23
    21. 21. Removing ProductsTrue = included in AdWords/PLAsFalse = don’t include 24
    22. 22. excluded_destination 25
    23. 23. Special Characters 26
    24. 24. $1 is the minimum… 27
    25. 25. Merchant Center
    26. 26. Merchant Center ChecklistCreate feedUpload to Merchant CenterMake sure Merchant Center info is filled inWait for feed to be acceptedLink Merchant Center with AdWords 29
    27. 27. Link AdWords & Merchant Center 30
    28. 28. Set Up Account 31
    29. 29. Tax & Shipping 32
    30. 30. Affiliates 33
    31. 31. Test Data Feed 34
    32. 32. Google Docs 35
    33. 33. 36
    34. 34. Thanks! @ebkendowww.portent.com

    ×