LinkedIn for New Businesses

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LinkedIn for New Businesses provides a brief introduction of LinkedIn, shares some references to articles about LinkedIn membership and history, provides stats from Compete.com, Google Insights and Quantcast, provides business benefits of using LinkedIn to promote your business and concludes with four action points that if taken, can provide immediate business benefits.

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  • Hi, my name is Rick Noel, eBiz ROI Internet Marketing Consultant. The topic of discussion is Internet Marketing for Small to Medium Businesses.
  • Interesting stats: % of companies using LinkedIn as a primary tool to find employees….80% Source: Jobvite Social Recruitment Survey  Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
  • LinkedIn for New Businesses

    1. 1. for New Businesses Biz ROI, Inc. Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: [email_address] Phone: +1 518 557-3502 LinkedIn: http://www.linkedin.com/in/ricknoel
    2. 2. LinkedIn Intro <ul><li>Business-oriented social networking site </li></ul><ul><li>Primarily used for professional networking </li></ul><ul><li>Launched in May 2003* </li></ul><ul><li>60** million registered users , spanning more than 228*** countries </li></ul>* Source: Wikipedia reference: &quot;Linked-In — Profile&quot; . alarm:clock. 2004-08-06. **Source: Wikipedia reference: &quot;LinkedIn Now 60 Million Strong&quot; . Techcrunch: 2010-02-11 *** Source: http://advertising.linkedin.com/audience/ Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address]
    3. 3. Key LinkedIn Statistics Source: http://advertising.linkedin.com/audience/ Source: http://www.quantcast.com/linkedin.com Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address]
    4. 4. Interest in LinkedIn is Growing Source: http://www.google.com/insights/search/#q=Linkedin&cmpt=q Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address] Global Interest in Particular
    5. 5. How Does LinkedIn Compare? Source: http://siteanalytics.compete.com/linkedin.com+plaxo.com+spoke.com+jigsaw.com+zoominfo.com Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address] LinkedIn has more than 9 times the number of unique monthly visitors as its nearest competitors
    6. 6. LinkedIn Business Benefits <ul><li>Connect with communities of Interest </li></ul><ul><li>Establish credibility with new prospects </li></ul><ul><li>Build online brand reputation </li></ul><ul><li>Use in prospecting efforts </li></ul>Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address]
    7. 7. LinkedIn: Your Homework <ul><li>Connect with 20 additional contacts </li></ul><ul><li>Create a company page for your Business </li></ul><ul><li>Join 2 additional groups relevant to target </li></ul><ul><li>Start discussions, comment on existing discussions and answer questions </li></ul>Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address]
    8. 8. LinkedIn: http://www.linkedin.com/in/ricknoel Email: [email_address] Now ... Lets connect on Biz ROI, Inc., http://www.eBizROI.com +1 518 557-3502 [email_address]

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