Internet Marketing for Start-Ups

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Internet marketing overview by @eBizROI http://www.eBizROI.com delivered on 11 Oct 2012 during the Chamber of Southern Saratoga County Start-Up Smart - Internet Marketing Program designed to provide an overview of Internet marketing strategies and tactics that can be used by small businesses and start-ups to market effectively online. The following topics are covered:

• What is Internet marketing
• Picking a domain name
• Email marketing
• Website considerations
• Search engine marketing
• The new “Yellow Pages”
• Social media marketing
• Measuring progress

Contact eBiz ROI at +1 (518) 557-3502 if you would like to have this presentation delivered to your organization. The presentation will be tailored to your learning objectives and Internet marketing needs.

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Internet Marketing for Start-Ups

  1. 1. Internet Marketing Presented by Rick NoelInternet marketing consultant www.eBizROI.com Start-up Smart – Internet marketing
  2. 2. Agenda • Introductions • What is Internet marketing • Picking a domain name • Email marketing • Website considerations • Search engine marketing • The new “Yellow Pages” • Social media marketing • Measuring progress • Questions10/11/2012 Start-up Smart – Internet marketing 2
  3. 3. What is Internet Marketing?• Internet Marketing is a marketing specialization where businesses use the Internet as a channel to position their company, products and services with the ultimate goal to increase revenues and profits.10/11/2012 Start-up Smart – Internet marketing 3
  4. 4. Picking a Domain Name• Domain name used for both website, email – .Com is first choice as most users assume this – Is desired .com available? If not, is .net or .org? – Related to business name, brand or industry – Less is more in terms of characters – 3 Rs (Recite, Recognize, Recall) Click image for more info10/11/2012 Start-up Smart – Internet marketing 4
  5. 5. Email Marketing • Branded email based on domain name • Rnoel@eBizROI.com vs ebizroi@gmail.com – Trust – Spam Filters – Reinforce Brand – Consistent with your website domain Click image for more info • Build, maintain a permission based email list • Familiarize yourself with CAN-SPAM • Test frequency – best practice 1 or 2 / month max10/11/2012 Start-up Smart – Internet marketing 5
  6. 6. Websites are the Cornerstone • Provides an extension for offline marketing • Owned media that you have control over • Provide market with the information sought • Streamline operations by answering common questions – results in increased sales • Questions to ask yourself? – Dynamic or static – Maintain internally or externally Click image for more – Blogging (2x/month, ~800 targeting words) info10/11/2012 Start-up Smart – Internet marketing 6
  7. 7. Social Media Marketing• Facebook – ideal for B2C – company page• LinkedIn – ideal for B2B – profile, company page• Twitter – 140 character limit, share links, photos• YouTube – great for video marketing• Google+ – relatively new but growing fast• Pinterest – great for visual (e.g. food, fashion) ...10/11/2012 Start-up Smart – Internet marketing 7
  8. 8. Search Engine Marketing • Google dominates with roughly 2/3 of the search engine market (US, English) • Yahoo! and Bing make up most of the remaining 3rd • How to get your site visible in the search engines? • Provide unique, high-quality, in-demand info • Consider local, regional, national scope10/11/2012 Start-up Smart – Internet marketing 8
  9. 9. Where the Searchers ClickSource: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study 10/11/2012 Start-up Smart – Internet marketing 9
  10. 10. Paid Placement PerformanceSource: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study 10/11/2012 Start-up Smart – Internet marketing 10
  11. 11. The New “Yellow Pages”10/11/2012 Start-up Smart – Internet marketing 11
  12. 12. Claim Local Business Listings Prioritize • Free, perpetual online advertising • Dozens to choose from • Feed Google Maps • Showcase offers – Images, video, offers • Business ReviewsSource: http://getlisted.org/resources/local-citations-by-city.aspx 10/11/2012 Start-up Smart – Internet marketing 12
  13. 13. Measure and Track ProgressClick imagefor moreinfo Start-up Smart – Internet marketing 13
  14. 14. Questions? Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: RNoel@eBizROI.com Phone: (518) 557-350210/11/2012 Start-up Smart – Internet marketing 14

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