Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cairo talk-1-eb-v06-mar11

916 views

Published on

  • Be the first to comment

  • Be the first to like this

Cairo talk-1-eb-v06-mar11

  1. 1. social media translation AUC/EG Ministry of Culture House of Translation Lectures Ed Bice, Meedan Zamalek, Cairo March 12, 2013 CC BY-NC-ND 2.0 Jonathan Rashad http:// www.flickr.com/photos/drumzo/6979348035/
  2. 2. social media translation theory and practice words and links text and context social and societal hacks and fails CC BY-NC-ND 2.0 Jonathan Rashad http:// www.flickr.com/photos/drumzo/6979348035/
  3. 3. language CC BY-NC-ND 2.0 http://www.flickr.com/photos/skene/3874882
  4. 4. texts CC BY-NC-ND 2.0 http://art.thewalters.org/detail/84831/battle- between-the-ottoman-and-hungarian-armies/82162/
  5. 5. networks ARPANET 1979 CC BY-NC2.0 http://www.flickr.com/photos/dannyman
  6. 6. LOLcats
  7. 7. panda
  8. 8. the man behind
  9. 9. remix http://www.anotherafrica.net/wp/wp-content/gallery/egypt-graff aa_egypt_sadpanda_02.jpg Tagged by Sad Panda
  10. 10. remix
  11. 11. tahrir CC BY-NC-ND 2.0 http://www.flickr.com/photos/rouelshimi/5410533
  12. 12. socialsocial 82%internetusers as a% of totalinternetusers 6% 2007 2011 SOURCE: Jose Van Dijk 2012, The Culture of Connectivity: A Critical History of Social Media
  13. 13. social SOURCE: PsychologyDegree.net Creative Commons CCBY
  14. 14. social SOURCE: PsychologyDegree.net Creative Commons CCBY
  15. 15. theory © Editions Montparnasse from http://funnyscholarphotos.tumblr.com
  16. 16. humility 1 : 6,900 : 7,102,659,0571 author 6,900 languages 7,102,659,057 people CC BY-NC-ND 2.0 http://www.flickr.com/photos/deadhorse
  17. 17. meaning
  18. 18. changes CC BY-NC-ND 2.0 http://www.flickr.com/photos/elhamalawy/6279589637 Hossam el-Hamalawy
  19. 19. hospitality http://www.mcescher.com/Gallery/recogn-bmp/LW399.jpg
  20. 20. poetry
  21. 21. (cake)
  22. 22. words? http://services.eng.uts.edu.au/userpages/kumbes/public_html/ra/sms/index_files/SMS-Speak.jpg
  23. 23. circuits CC-2.0 BY http://creativity103.com http://services.eng.uts.edu.au/userpages/kumbes/public_html/ra/sms/index_files/SMS-Speak.jpg
  24. 24. hypertext
  25. 25. hypertext http://www.xmcl.org/css/images/new-html.jpg
  26. 26. #blackout
  27. 27. auto-complete
  28. 28. algorithms http://www.vodahost.com/web-hosting-google-algorithm-change.html/
  29. 29. Josheb Policarpio Creative Commons License: by http://vimeo.com/120958
  30. 30. new texthttp://wikidashboard.appspot.com/enwiki/wiki/Climate_change#
  31. 31. new texthttp://piratepad.net/4BHO1W6B5q
  32. 32. the conversational text
  33. 33. data as text CC BY 2.0 DaveBleasdale on Flickr.com/photos/sidelong
  34. 34. #hashtag
  35. 35. translators1. The translator as a curator2. The translator as an activeand addressable participant3. Translation as itself as anecessarily social practice.
  36. 36. (hacks) CC BY-NC Rain Rabbit http://www.flickr.com/photos/ 37996583811@N01/
  37. 37. #SidiBouzidThe story of Bouaziziand the protests andclashes which followedhis self-immolationwere largelyoverlooked byinternational media,right up until justbefore Ben Ali fell
  38. 38. #SidiBouzidMuch of thenews emergingfrom Tunisiawas on Twitterand in Frenchand Arabic
  39. 39. curated.by Allowed users to curate tweets and add them to “bundles” Allowed tweets to be curated and embedded Curation could be done as an individual or collaboratively as part of a team
  40. 40. curated.by
  41. 41. curated.by #topic tag #translation tag User who posted original tweet Original link from tweetlink to curated.by bundle
  42. 42. curated.by Needed a simple way to indicate a tweet was a translation so we used: #AREN (later #Ar2En) & #ENAR (later #En2Ar) This let people know we were translating AND created a useful feed of translated content (as a #hashtag)
  43. 43. #jan25After piloting with#SidiBouzid, we began towork as a teamtranslating #Jan25When internet was cut inEgypt, users elsewhere inthe world were curating &translating the small # oftweets able to getthrough, posting themback into the #Jan25stream
  44. 44. ProsEasy to build visibility of translation project andsimple to get involvedHigh-impact: Translated Tweets went back into the#Jan25 feed people around the world werewatchingClear attribution: clear link between original andtranslated tweet, original user notified via@mention1700 tweets curated & 30-50 translatorscontributing
  45. 45. ConsDifficult to translate in fewer than 140 characters,especially using the # (important)We curated and translated in #Jan25 so muchcontent we broke Curated.BySeveral users reported that Curated.By wasblocked in Tunisia during #SidiBouzid (this onlystopped them joining translation - Twitter was stillfunctional)Curated.by folded and sent us JSON files withempty ‘comment’ / translation fields = lost data
  46. 46. Curated.Bye Lesson: look after your own translation data
  47. 47. Speak2Tweet
  48. 48. Speak2Tweet
  49. 49. Speak2Tweet
  50. 50. Speak2Tweet
  51. 51. Speak2Tweet
  52. 52. Speak2Tweet
  53. 53. Speak2Tweet + + +
  54. 54. social to societal CC BY-NC-ND 2.0 Jonathan Rashad http:// www.flickr.com/photos/drumzo/6979348035/
  55. 55. ً ‫%$#ا‬ CC BY-NC-ND 2.0 Jonathan Rashad http:// www.flickr.com/photos/drumzo/6979348035/

×