Ebay Radio Party 2010-Product Sourcing and Sales Strategies-Lynn Dralle.ppt


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Lynn Dralle's terrific presentation on "Product Sourcing and Sales Strategies for Your Business on eBay" at the eBay Radio Party, June 23-24, 2010, at Paris Las Vegas.

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Ebay Radio Party 2010-Product Sourcing and Sales Strategies-Lynn Dralle.ppt

  1. 1. Product Sourcing & Sales Strategies Lynn Dralle, President The Queen of Auctions TheQueenofAuctions.com
  2. 2. Agenda <ul><li>Product Sourcing & Sales Strategies </li></ul><ul><ul><li>CraigsList </li></ul></ul><ul><ul><li>Estate Sales/Garage Sales </li></ul></ul><ul><ul><li>Thrift Stores </li></ul></ul>
  3. 3. The 100 Best Things I’ve Sold on eBay ... Volumes 1, 2, 3 and 4 ‘ 10
  4. 4. Sourcing and Strategies for CraigsList <ul><li>Searching Website </li></ul><ul><li>Protocol </li></ul><ul><li>Negotiations </li></ul><ul><li>Sales Strategies </li></ul><ul><li>My Results at Auction </li></ul><ul><li>My Results from eBay Store </li></ul>
  5. 5. www.CraigsList.org <ul><li>Pick City </li></ul><ul><li>Key Word Searches </li></ul><ul><li>China </li></ul><ul><li>Flatware </li></ul><ul><li>Sterling </li></ul><ul><li>Collectibles </li></ul><ul><li>Books </li></ul><ul><li>Estate </li></ul><ul><li>Lots </li></ul><ul><li>Closeouts </li></ul><ul><li>Search by Category </li></ul>
  6. 7. Keyword Search on CraigsList
  7. 8. CraigsList Protocol <ul><li>Call or Email First </li></ul><ul><li>Ask Questions </li></ul><ul><li>Prices </li></ul><ul><li>Patterns </li></ul><ul><li>Condition </li></ul><ul><li>Make an appointment </li></ul><ul><li>Do NOT Go Alone </li></ul><ul><li>Or Meet in a Public Place </li></ul>Paid $400
  8. 9. CraigsList Negotiations <ul><li>Let Them Name the First Price </li></ul><ul><li>Have Your Research Done </li></ul><ul><li>Count the Pieces </li></ul>Paid $200
  9. 10. CraigsList Sales Strategies <ul><li>Since You Typically Pay More </li></ul><ul><li>List at Higher Starting Prices at Auction </li></ul><ul><li>Try & Cover Your Initial Investment </li></ul><ul><li>If it Doesn’t Sell at Auction- </li></ul><ul><li>Raise the Price and Wait for the Right Buyer in your eBay Store </li></ul>
  10. 11. CraigsList Sales Strategies KG Luneville France Pitcher Fitz & Floyd Tureen Lenox Cornucopia Bowl $49.99 Auction $99.99 Store $49.99 Auction $99.99 Store $24.99 Auction $79.99 Store
  11. 12. CraigsList Results- from Auction Flow Blue C/S Iris Staffordshire Pitcher Lenox Cabbage Bowl Roses Cake Plate Started $49.99 Sold $49.99 Started $49.99 Sold $102.50 Started $49.99 Sold $49.99 Started $24.99 Sold $31.00
  12. 13. CraigsList Results- from Store Lenox Gold Cabbage Bowl Lenox Tray Price $19.99 each Sold OBO 8 x $13.50= $108.00 Price $14.99 Sold $14.99 Total Recovered $356.47 Total Listed in eBay Store $2,837.80 Grand Total $3,194.27 5.3 x
  13. 14. Sourcing from Garage & Estate Sales <ul><li>Plan Your Route </li></ul><ul><li>Scan Quickly </li></ul><ul><li>Make a Pile </li></ul><ul><li>Sales Strategies </li></ul><ul><li>Results </li></ul>
  14. 15. Plan Your Route <ul><li>Check your local newspaper, Craigslist, and recycler </li></ul><ul><li>Keywords to look for </li></ul><ul><li>Mark times and days </li></ul><ul><li>Plan route—know your best areas </li></ul><ul><li>Get a GPS and use it! </li></ul>
  15. 16. Scan Quickly <ul><li>Drive-bys </li></ul><ul><li>Quality items—stay and spend some time </li></ul><ul><li>Priced too high and/or junk—leave </li></ul>
  16. 17. Make a Pile <ul><li>Arrange for a staging area </li></ul><ul><li>Bring a friend or child </li></ul><ul><li>You can always edit later— grab without being pushy </li></ul><ul><li>Negotiate for price </li></ul>Paid $76.00
  17. 18. Garage & Estate Sales Sales Strategies <ul><li>Since You Typically Pay Less </li></ul><ul><li>Start at $9.99 at Auction </li></ul><ul><li>Don’t Worry About Convering Your Initial Investment </li></ul><ul><li>If it Doesn’t Sell at Auction, Raise the Price in your eBay Store & Add OBO. </li></ul>
  18. 19. Garage & Estate Sales Results Jovan After Shave Lamborghini Cologne Faberge Soap on A Rope Started $9.99 Sold $102.50 Started $24.99 Sold $26.51 Started $9.99 Sold $11.00 From Auction $282.50 Total in Store $359.82 Grand Total $642.32 8.5x
  19. 20. Sourcing and Strategies for Thrift Stores <ul><li>Pick Your Favorite </li></ul><ul><li>Hit Them at Least Twice a Week </li></ul><ul><li>Do Your Research </li></ul><ul><li>Go to Housewares 1 st </li></ul><ul><li>Sales Strategies </li></ul><ul><li>Results </li></ul>
  20. 21. Pick Your Favorite Thrift Stores <ul><li>Check out all the ones in your town for a month </li></ul><ul><li>Locally owned the best </li></ul><ul><li>Stay away from ones with eBay divisions </li></ul>
  21. 22. Hit Them at Least Twice a Week <ul><li>Have a plan/route </li></ul><ul><li>Work it into your schedule </li></ul><ul><li>New merchandise arrives by the minute </li></ul>Huge Head Vase Paid: $10.00 Sold: $39.99
  22. 23. Do Your Research <ul><li>Be knowledgeable </li></ul><ul><ul><li>Check signs at front </li></ul></ul><ul><ul><li>Always see what is on sale that day </li></ul></ul><ul><ul><li>Be patient and wait for the right price </li></ul></ul><ul><ul><li>Mobile access on your phone to check prices </li></ul></ul>Voila flatware Paid: $87.50 Sold: $600.00 +
  23. 24. Go to Housewares First <ul><li>Skip the boutique </li></ul><ul><li>If they think it is worth a lot—it isn’t </li></ul><ul><li>Most dealers will head to the boutique section and will miss out on key finds </li></ul><ul><li>Junk sells—coffee mugs, flatware, etc. </li></ul>Lake Tahoe Starbucks Mug Paid: $3.00 Sold: $55.01 Signed Venini Vase Paid: $4.00 (non-boutique) Sold: $365.00
  24. 25. Thrift Stores Sales & Strategies You Could Pay Nothing or a LOT. 1. Break it out into 1’s 2. Price at $9.99 for Auction when cheap 3. Price it at ½ of Replacements.com when expensive. 4. If it doesn’t sell, Raise price & move into your eBay store.
  25. 26. Thrift Store Results American Atelier Bowls Lenox Cake Plate Martini Plates Started $9.99 Sold $9.99x2 Auction $49.99 Store $69.99 Auction $9.99 Store $14.99 x 4 Sold at Auction $19.98 Priced in Store $233.91 Grand Total $253.89 8.5x
  26. 27. Summary <ul><li>There is Always Merchandise to Buy </li></ul><ul><li>Pick the Best Sources in Your Area </li></ul><ul><li>Make a Seasonal Plan </li></ul><ul><li>Cover Investment When You Pay a Lot </li></ul><ul><li>Take Some Risks When You Don’t </li></ul>
  27. 28. To learn more, visit TheQueenofAuctions.com Thank you! Happy eBaying