How can work on sustainable consumption and production empower individuals, organizations (including businesses) and institutions to co-create sustainable wealth in responsible ways?
When considering the above question it is necessary to look at how wealth and prosperity are presently being defined based on revised insights into the purpose of existence and the principles which determine growth. It is from our understanding of these fundamental principles that we give priority to the values which motivate social innovation and influence the daily choices we make.
And it is through the choices we make in our daily lives that
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￼￼￼￼￼￼￼￼we confirm our intentions and implement our aspirations about the society we want to belong to.
By examining the values the international community has committed itself to and by looking at new approaches
to product development and consumer choice-making within the realms of food, fashion, transport, housing, entertainment and personal growth we will reflect on how sustainable, responsible consumption and production
can be conducive to increased wealth rather than merely being a negative process of reduction and denial. Evidence does exist that with the help of flexibility, creativity and determination, the work on sustainable production and consumption can contribute to increased well-being and personal, as well as communal, development.