Facebook Timeline for Tourism | Travel Alberta

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Slidedeck from our webinar with Travel Alberta on Facebook Timeline and how tourism-based businesses can utilize Timeline to their advantage.

http://www.ernestbarbaric.com/

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Facebook Timeline for Tourism | Travel Alberta

  1. 1. Facebook.
  2. 2. Ernest Barbaric
  3. 3. @ebarbaric
  4. 4. » Overview & Trends» A case for Tourism» Timeline Overview» What the User Sees» 5 Tourism Content Ideas» Example & Questions
  5. 5. Overview & Trends
  6. 6. 1in7people that are alive are on Facebook
  7. 7. 20minutes Time spent per visit
  8. 8. 130friends Average friends per user
  9. 9. 845,000,000 Monthly Active Users
  10. 10. 30,000,000,000 Pieces of content shared every day.
  11. 11. *privacy
  12. 12. *mobile
  13. 13. Facebook & Tourism
  14. 14. » Direct and Immediate Access to Real People» Built-in Focus Group» Offset Traditional Marketing Costs» Your Brand. Your Story.» The Dunbar Number…
  15. 15. 150 relationships
  16. 16. 130 Friends on Facebook
  17. 17. introducingFacebook Timeline
  18. 18. March 30, 2012
  19. 19. 850px X 315px
  20. 20. 30px X 30px
  21. 21. Use your ABOUT section wisely
  22. 22. You now have MESSAGING!
  23. 23. Brand Milestones
  24. 24. Brand Milestones
  25. 25. Brand Milestones
  26. 26. Highlight Content (Photos, Videos, Links)
  27. 27. Highlight Content (Photos, Videos, Links)
  28. 28. PIN Content (Photos, Videos, Links)
  29. 29. PIN Content (Photos, Videos, Links)
  30. 30. What the User Sees!
  31. 31. From a USER’S perspective
  32. 32. Regular Ads
  33. 33. Brand Page Update
  34. 34. Promoted Content
  35. 35. Brand Page Engagement – voted by users6 » Status Update5 » Brand Milestone4 » Question / Poll3 » Link2 » Video1 » Photo
  36. 36. 5 Tourism Ideas!
  37. 37. 1 » Local Scenery: landscapes & architecture2 » Local Events: dates & details3 » Videos: local stories & people4 » History: anecdotes & stories5 » Imagine an Online Magazine
  38. 38. facebook.com/florida.aquarium.tampa
  39. 39. Photos!
  40. 40. Videos!
  41. 41. User Generated Content!
  42. 42. Users Photos!
  43. 43. Events!
  44. 44. Smart ABOUT page!
  45. 45. @ebarbaric

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