DIGITAL
MARKETIN
G
STRATEGY
ERNEST BARBARIC
// 10 yrs ONLINE marketing
// 4 yrs TRADITIONAL marketing
// 2 yrs PROFESSIONAL sales

// Built 2 social media networks
//...
// Lots of discussion
// Ask Questions
// Share ideas
LET’S GET READY TO RUBMLE!
PEOPLE
WHO IS YOUR CUSTOMER?
LET’S BUILD ONE!
LET’S BUILD ONE!


                   PICTURE
LET’S BUILD ONE!


                       PICTURE
                   DEMOGRAPHIC
LET’S BUILD ONE!


                       PICTURE
                   DEMOGRAPHIC
                     EMOTIONAL
LET’S BUILD ONE!


                        PICTURE
                   DEMOGRAPHIC
                     EMOTIONAL
         ...
LET’S BUILD ONE!


                        PICTURE
                   DEMOGRAPHIC
                     EMOTIONAL
         ...
LET’S BUILD ONE!


                        PICTURE
                   DEMOGRAPHIC
                     EMOTIONAL
         ...
MEET NANCY
MEET NANCY
              Nancy Business Owner

                                                          33 years old
    ...
RESEARCH
RESEARCH

            GOOGLE.COM/ ALERTS

            SEARCH.TWITTER.COM

                QUANTCAST.COM

           ADWORD...
OBJECTIVES
GET ATTENTION.
GET MONEY.
GOOD OBJECTIVES
GOOD OBJECTIVES
Specific
Measurable
Attainable
Realistic
Time-bound
SMURF MODEL
SMURF MODEL




SIMPLE
MEASURABLE
REAL
Fudge?
EXAMPLES
STRATEGY
OVERALL BUSINESS STRATEGY.
STRATEGIC
TECHNOLOGY
SOCIAL MEDIA
DIGITAL PR
DATABASE
WEBSITE
SEO

KEY PIECES
SOCIAL MEDIA
SOCIAL MEDIA
DIGITAL PR
DATABASE




MAIL-CHIMP
CONSTANT CONTACT
WEBSITE
SEARCH ENGINE OPTIMIZATION
TO REVIEW: PEOPLE
TO REVIEW: SMURF OBJECTIVES
TO REVIEW: STRATEGY
TO REVIEW: TECHNOLOGY
People
Objectives
Strategy
Technology
THANK
YOU!
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Upcoming SlideShare
Loading in …5
×

Digital marketing Strategy (POST Based)

1,120 views

Published on

Presentation based on the Forrester Model:

P - People
O - Objectives
S - Strategy
T - Technology

Find me at: www.ernestbarbaric.com or on Twitter: @ebarbaric

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,120
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

  • TEST









  • TO SOME PEOPLE




























  • TO SOME PEOPLE












  • TO SOME PEOPLE
  • TO SOME PEOPLE
  • RECOGNIZED LEADER IN SOCIAL MEDIA
  • TO SOME PEOPLE















  • THIS IS THE WAY PEOPLE ARE COMMUNICATING AND KEEPING IN TOUCH.
    TRADITIONAL APPROACHES ARE STARTING TO BE LESS EFFECTIVE.


  • Digital marketing Strategy (POST Based)

    1. 1. DIGITAL MARKETIN G STRATEGY
    2. 2. ERNEST BARBARIC
    3. 3. // 10 yrs ONLINE marketing // 4 yrs TRADITIONAL marketing // 2 yrs PROFESSIONAL sales // Built 2 social media networks // Like long walks on the beach
    4. 4. // Lots of discussion // Ask Questions // Share ideas
    5. 5. LET’S GET READY TO RUBMLE!
    6. 6. PEOPLE
    7. 7. WHO IS YOUR CUSTOMER?
    8. 8. LET’S BUILD ONE!
    9. 9. LET’S BUILD ONE! PICTURE
    10. 10. LET’S BUILD ONE! PICTURE DEMOGRAPHIC
    11. 11. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL
    12. 12. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP
    13. 13. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH
    14. 14. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH IMPACT
    15. 15. MEET NANCY
    16. 16. MEET NANCY Nancy Business Owner 33 years old married with 2 children internet and tech savvy uses a blackberry likes e-mail optimistic, direct, timely decision maker tried similar products this is not a necessity wants to flank competition frustrated because of understanding and BS trust is an issue potential to be a long time customer nancy would provide a great testimonial for our target market
    17. 17. RESEARCH
    18. 18. RESEARCH GOOGLE.COM/ ALERTS SEARCH.TWITTER.COM QUANTCAST.COM ADWORDS.GOOGLE.COM
    19. 19. OBJECTIVES
    20. 20. GET ATTENTION.
    21. 21. GET MONEY.
    22. 22. GOOD OBJECTIVES
    23. 23. GOOD OBJECTIVES Specific Measurable Attainable Realistic Time-bound
    24. 24. SMURF MODEL
    25. 25. SMURF MODEL SIMPLE MEASURABLE REAL Fudge?
    26. 26. EXAMPLES
    27. 27. STRATEGY
    28. 28. OVERALL BUSINESS STRATEGY.
    29. 29. STRATEGIC
    30. 30. TECHNOLOGY
    31. 31. SOCIAL MEDIA DIGITAL PR DATABASE WEBSITE SEO KEY PIECES
    32. 32. SOCIAL MEDIA
    33. 33. SOCIAL MEDIA
    34. 34. DIGITAL PR
    35. 35. DATABASE MAIL-CHIMP CONSTANT CONTACT
    36. 36. WEBSITE
    37. 37. SEARCH ENGINE OPTIMIZATION
    38. 38. TO REVIEW: PEOPLE
    39. 39. TO REVIEW: SMURF OBJECTIVES
    40. 40. TO REVIEW: STRATEGY
    41. 41. TO REVIEW: TECHNOLOGY
    42. 42. People Objectives Strategy Technology
    43. 43. THANK YOU!

    ×