Links project deck

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  • Links should contain:Digital trends Best practices Pertinent info Inspiring stories Emphasis on Relevance to Nike digital
  • Form:Generates time stampStandardizes taggingTracks submission cadence
  • 2-4 chosen links copied to weekly Google Doc report.
  • Links project deck

    1. 1. Nike links project: To think digital, we must know & act digitalEvan Baechler | Aug. „11
    2. 2. Agenda:How to #StayUp on the #Digital universeChallenge Solution Process
    3. 3. Challenge:The digital ecosystem is vast…and growing10
    4. 4. Challenge:Employees lack bandwidth to stay updated. We risk falling behind.
    5. 5. Solution:Empower research team to find & circulaterelevant links to Nike digital team In orderto…
    6. 6. Goal:… inspire, inform and sustain best in classdigital execution and strategy.
    7. 7. Process:Recruit team who will:Research Archive Filter circulate Analyze Line of Visibility for Nike Digital Team
    8. 8. Process: The Team3 core members with opportunity forunlimited secondary / interim members*. Rey Evan Hyun Robles: Baechler: Kim: research Publishing Research *Nike Digital can use the Links project process to test prospective talent, or to Circulate info/inspiration amongst themselves.
    9. 9. Process: ResearchRey and Hyun continue to locate links daily*•Target: minimum 3 links/weekday*Evan , Vik, & interim team members to submit links intermittently
    10. 10. Process: ResearchLinks to include:•Digital / Brand best practices•Digital / Cultural trends•Relevant current events•Innovative people / blogs / twitter handles•Competitors‟ initiatives•Inspiring / innovative content
    11. 11. Process: ArchiveAll links submitted to secure Google Doc viaform located hereAnyone with access to form can submit link:easy to involve others.
    12. 12. Process: FilterEvan to vet submitted links daily choosing1-4 most relevant to circulate to Nike DigitalTeam.
    13. 13. Process: circulateEvan to publish filtered links 1-2x/weekday via: http://linkcanvas.tumblr.com https://twitter.com/#!/LinkCanvas Tumblr auto- tweets posts @LinkCanvas twitter handle Tumblr Blog (delayed *Evan to circulate an outlook/entourage appointment via publishing capability) Vik that repeats weekly, reminding Nike Digital Team to check the tumblr, add tumblr to RSS, and follow twitter account.
    14. 14. Process: Analyze•Google Doc analytics will refine linkposting cadence for Nike Links project team.•Google Analytics on tumblr andTweetWhen, Timely, Crowd Booster to informEvan when optimal times to post/tweet linksare.
    15. 15. Process: Next Steps•Weekly or Bi-monthly html email to Nike Digitalteam with relevant links:•Develop hashtag taxonomy to organize tweetsbased on Nike Digital subgroups.•Enable tumblr commenting via Disqus
    16. 16. “If you‟re not first, you‟re last…” -Prefontaine
    17. 17. …so stay Current. stay Inspired. stay Ahead.

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