Presentation for Strategic Assessment Service Slideshow
Write the Right Book
Make sure you are on the right track
Writing a book puts you on the fast
track to becoming a known expert
and growing your business
– IF it’s the right book.
Taking the fast track in the wrong
direction won’t get you where you
want to go.
How do you know whether you are
writing the right book?
How do you determine if you are
on the right track?
If you write the wrong book, not
only will you not get where you
want to go, you’ll have wasted a
lot of time as well.
Likewise, if you start writing a
book but get bogged down and
never finish it, all that time you
spent getting your book partially
written will have been wasted.
What is your time worth?
$100/hour? $200/hour? If you
spend 20 hours working on a book
and then stop before it’s done,
that’s time that you can’t get back,
which you could have used to earn
Even if you write a good book, you
still may not get the results you
seek, if it’s not the right topic, or
the right target audience, or isn’t
Just as with any other project, you
need to have a book plan. Your book
plan should start with why you are
writing your book; what is your
objective or goal.
If you don’t understand why you
are writing a book, there’s a much
higher likelihood that you won’t
finish your book.
When the writing gets difficult, or
your writing gets interrupted by
other things, you won’t be able
to prioritize the need to
complete your book.
Your plan should also identify your
target market, and how your topic
meets a need of your target market
And your plan should address how
you will leverage your book. Just
writing and publishing a book isn’t
enough; you need to promote it.
Your time is too valuable to waste
writing a book that doesn’t get you
the results you seek.
Not to mention the wasted effort
of writing a book, and the $$$ for
getting your book edited, a cover
designed, getting copies made,
etc., etc., etc.
How do you know that writing a
book will be worth it for you?
Can you know that before you
spend the time, effort and money
to write it?
YES! Now there’s a way, with
We’ll provide you with the tools
to develop a book plan;
Then we’ll evaluate your plan,
advising you how to strengthen it
to achieve the results you want.
You’ll get a workbook and a book
plan template to fill out.
Just as a business plan provides an
essential roadmap for business
success, a book plan is critical for
achieving the result you seek from
Preparing a book plan forces you
to think about the details. You’ll
probably find that there are many
aspects of writing a book that you
never even realized.
Preparing a plan also helps you
focus on where you are, where
you want to be and how you will
get there. You’ll have an action
plan and milestones that will
enable you to check your progress
and adjust your actions as needed.
A book plan keeps you organized,
in control and on track
(but only if it’s a good plan).
We’ll evaluate your book plan,
including, among other things:
• Your Goal
• Your Topic
• Your Target Audience and
• Your Marketing Plan
Then we’ll give you feedback on
how you can tweak your plan so
your book can help you achieve
Case Study #1
Frank wanted to write a book to help
franchisees be more successful. He wanted
to use the book to grow his consulting
practice with franchisees. SkillBites helped
Frank realize that a better target market was
the franchisors, not the franchisees. Frank is
now writing a different book than he
Case Study #2
Jane wanted to write a book to get more
speaking engagements and grow her
consulting practice for sports coaches.
After SkillBites’ assessment, Jane has
revamped her topic and her target market,
recognizing that the schools that hire the
coaches would be more likely to engage her
as a speaker and consultant.
Case Study #3
Judith advised that she wanted to
get 25 people to each write a
chapter in a book. After talking with
SkillBites, Judith realized that she
would attract more prospects to her
business by writing her own book.
Would you want to spend your time
working on a puzzle when you don’t
have a picture of the finished
puzzle? Or maybe some of the
pieces are missing, and pieces from
a different puzzle are in the box?
Writing a book without a plan, or
without all the elements of a plan
in place, or with faulty elements,
is not much different.
With SkillBites’ Strategic
Assessment, you’ll have a well-
defined goal or objective to
keep you focused.
You’ll also get professional
feedback on whether you have
selected an appropriate topic and
target market that are aligned with
You’ll have a better understanding
of why and how to write a book
that has a unique approach or
You will have a much greater
likelihood of getting your book
completed, as you develop a plan
for when and where you will write
You’ll have a much greater
appreciation for what it takes to
write, publish and promote a book,
so you can evaluate whether the
effort and expense will be worth it
You’ll also understand how you
can leverage your book so you can
achieve your objective.
To ensure that you have a proper
plan in place for your book, and you
won’t be wasting your time, effort
and money, get a SkillBites Strategic
Assessment Service, and get on the