Drupal: Product, Framework, or Platform?

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In its ten year history, Drupal has grown from a scrappy dorm project to an open source powerhouse that powers 1 in every 50 web sites.

As the project and its community have expanded, however, the number of diverse stakeholders and guiding interests have multiplied. That's meant an ongoing tug-of-war for the project's direction, and the challenge of pleasing everyone has put increasing pressure on the developer community.

As a community, we need to buckle down and make real choices about how we'll address the needs of our stakeholders, how we'll balance competing interests, and how we'll protect our limited developer resources from burnout while we're at it.

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Drupal: Product, Framework, or Platform?

  1. 1. Hello.I’m @eaton, and I’ll be your ranter.
  2. 2. I’m with Lullabot. We do cool stuff.
  3. 3. P O W E R E D b y S E R V I C E™I’m with Lullabot. We do cool stuff.
  4. 4. This is Bob. His friend used Drupal to make a web site for his cheese shop.
  5. 5. This is Heather.She hired someone to help her build and manage her online community in Drupal.
  6. 6. This is Erik.He runs an e-commerce sitewith Drupal, writes modules when he needs them, and shares them when he can.
  7. 7. This isLarry. He programs custom web sites for clients… and he makes Drupal.
  8. 8. This is John. He doesn’t care about Drupalas long as it keeps his magazine running and his staff happy.
  9. 9. This is Emma.She trains people to make websites for under $1000, because she got tired of building them herself.
  10. 10. This is Barack.His office employs dozens ofpeople to build and maintain a Drupal site for him.
  11. 11. Their needs differ.
  12. 12. Their needs differ.
  13. 13. Drupal at aCrossroadsChoices that help one group can hurt the others.Our attempts to avoid this are killing us with complexity. http://www.flickr.com/photos/nkphillips/2865781749
  14. 14. Wait. Weren’t we going to talk about products and frameworks and stuff?http://www.flickr.com/photos/digitalart/2386220256
  15. 15. A thing that helps you do something Product http://www.flickr.com/photos/williamhook/2830319467
  16. 16. FrameworkA thing that helps you make products.
  17. 17. PlatformA thing that lets you use products
  18. 18. PlatformA thing that lets you use products
  19. 19. Which one is it?
  20. 20. Which one is it?
  21. 21. Which one is it?
  22. 22. Which one is it?
  23. 23. Drupal the Product
  24. 24. Drupal the Product
  25. 25. Drupal the Product “That’s a theming issue.”
  26. 26. Drupal the Framework
  27. 27. Drupal the Framework
  28. 28. “Use hook_knife_alter().”Drupal the Framework
  29. 29. Fraduct!Drupal: Promwork! Mutant!
  30. 30. Nervous Laughter It’s okay, Drupal. We’re laughing with you, not at you.
  31. 31. What happened?
  32. 32. 2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  33. 33. 2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  34. 34. 2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  35. 35. 2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  36. 36. 2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  37. 37. 2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  38. 38. 2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  39. 39. 2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  40. 40. 2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  41. 41. 2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  42. 42. 2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  43. 43. 2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw Dr u p a l 4.5!qwqwqwqwqwqwqwqwqwqwqwqwqwqwq 300 Mo du le swqwqwqwqwqwqwqwqwqwqwqwqwqwqw ! 1000’s o f s i tqwqwqwqwqwqwqwqwqwqwqwqwqwqwq ! eswqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  44. 44. 2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw Dr u p a l 4.5!qwqwqwqwqwqwqwqwqwqwqwqwqwqwq 300 Mo du le swqwqwqwqwqwqwqwqwqwqwqwqwqwqw ! 1000’s o f s i tqwqwqwqwqwqwqwqwqwqwqwqwqwqwq ! eswqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  45. 45. 2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  46. 46. 2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw D r u p a l 5! a n dqwqwqwqwqwqwqwqwqwqwqwqwqwqwq 6!wqwqwqwqwqwqwqwqwqwqwqwqwqwqw 1000’s of mo du le s !qwqwqwqwqwqwqwqwqwqwqwqwqwqwq H u g e s i te s !wqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  47. 47. 2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw D r u p a l 5! a n dqwqwqwqwqwqwqwqwqwqwqwqwqwqwq 6!wqwqwqwqwqwqwqwqwqwqwqwqwqwqw 1000’s of mo du le s !qwqwqwqwqwqwqwqwqwqwqwqwqwqwq H u g e s i te s !wqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  48. 48. 2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw D r u p a l 5! a n dqwqwqwqwqwqwqwqwqwqwqwqwqwqwq 6!wqwqwqwqwqwqwqwqwqwqwqwqwqwqw 1000’s of mo du le s !qwqwqwqwqwqwqwqwqwqwqwqwqwqwq H u g e s i te s !wqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwq http ://w ww .flic kr.cwqwqwqwqwqwqwqwqwqwqwqwqwqwqw om/ pho tos/ ama gill/qwqwqwqwqwqwqwqwqwqwqwqwqwqwq 3366 720 659wqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  49. 49. 2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  50. 50. 2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  51. 51. 2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  52. 52. 2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  53. 53. 2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw
  54. 54. Non Sequitur Interlude http://www.flickr.com/photos/tambako/5100023456
  55. 55. The tension isn’t new.
  56. 56. Devs andBuilders
  57. 57. Newbies and Old timers
  58. 58. Shops andSite owners
  59. 59. Enterpriseand Indies
  60. 60. Hippies andCapitalists
  61. 61. We’re all invested.
  62. 62. We’re all invested.
  63. 63. We have decisions to makeNo, seriously. We have tomake some real decisions.
  64. 64. Stop doing stuff Call Drupal mature, fix the bugs, and go drink daiquiris on the beach.
  65. 65. Give ‘emthe boot Narrow our focus!Anyone who doesn’t fit can use WordPress. Or Django. Maybe SharePoint.
  66. 66. Work harder Expend more and more energy to keep more and more people happy with one piece of software.
  67. 67. Just fork already Accept the fact that people with similar needs and a differentvision will fork Drupal. Encourage it. http://www.flickr.com/photos/theilr/2042897944
  68. 68. Prepare for separation Treat our framework, our site-building product, and other targeted products as a platform.
  69. 69. Why a platform?
  70. 70. Why a platform? The other choicesalienate groups our community needs.
  71. 71. Why a platform? The other choices It lets us havealienate groups our our cake, and community needs. eat it too.
  72. 72. OK, sure.But how?
  73. 73. Agree onthe goal Good at tactics, terrible at strategy: We must have a shared dream.
  74. 74. Organize the garage Separate “product pieces” from the “toolbox pieces” used to build them.
  75. 75. Cultivate andGrow Products encourage user focused products, separated by install profiles. http://www.flickr.com/photos/40385177@N07/5547360550
  76. 76. Accept bloatIf we build products into Drupal, core will get larger. …Temporarily.
  77. 77. Separate! Spin viable products out, separate the framework.http://spawnv2.deviantart.com/art/SolidRocketBooster-Separation-12804684
  78. 78. Product?Framework? Platform?
  79. 79. Drupal is a platform. We build products on it for ourselves, for our clients, and our peers.The “framework” is our shared toolbox: we improve it so products can thrive.
  80. 80. Let’s treat it like one.
  81. 81. Let’s treat it like one.
  82. 82. lb.cm/pfp-whywp lb.cm/pfp-5strat lb.cm/pfp-lean lb.cm/pfp-rant lb.cm/snowman lb.cm/framework

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