Battle for the Body Field (DrupalCon)
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Can media-rich longform content exist in a world of structured content and multi-channel publishing? Yes. Oh, yes.
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Battle for the Body Field (DrupalCon)
- 1. The Battle For The Body Field Building future-friendly content Drupalcon Los Angeles, 5/12/2015 1 ^narrative
- 2. Hi! I’m @eaton. I’m with Lullabot. 2
- 9. Personalization! 9 Unless you’re a Level 3 manager in Germany or France…
- 10. They needed it all. 10
- 11. [ Interlude ] 11
- 12. 1212
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- 18. Content pressures: ‣ Greater flexibility ‣ More efficient reuse ‣ Faster production ‣ Richer narratives 14
- 19. ✓ Narrative text Reports, documentation, long-form news ✓ Islands of structure Galleries, instruction, data visualizations ✓ Placement that matters “But the gallery goes with that paragraph!” 15
- 21. More Fields & Entities? 17
- 22. Cleaner Markup? 18 <figure class="gallery"> <ul> <li><a href=“/gal/1#1"><img src=“1.jpg”></a></li> <li><a href=“/gal/1#2"><img src="2.jpg"></a></li> <li><a href=“/gal/1#3”><img src="3.jpg"></a></li> </ul> <figcaption><a href="gal/1">Tagline!</a></figcaption> </figure>
- 23. 19 Need Teaser Chapter Related stories Author bio Photo credit Promoted Aside Section Unordered List Paragraph Citation Emphasis Have
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- 27. Define The Vocabulary 22 Stock Quote Next Step Personality Tip Office Location Price Change Anecdote Album Prize Chapter
- 28. Define The Vocabulary 22 Stock Quote Next Step Personality Tip Office Location Price Change Anecdote Album Prize Chapter
- 29. Define The Vocabulary 22 Stock Quote Next Step Personality Tip Office Location Price Change Anecdote Album Prize Chapter
- 30. Define The Vocabulary 22 Stock Quote Next Step Personality Tip Office Location Price Change Anecdote Album Prize Chapter
- 31. Eliminate Boilerplate 23 <figure class="gallery"> <ul> <li><a href=“/gal/1#1"><img src=“1.jpg”></a></li> <li><a href=“/gal/1#2"><img src="2.jpg"></a></li> <li><a href=“/gal/1#3”><img src="3.jpg"></a></li> </ul> <figcaption><a href="gal/1">Tagline!</a></figcaption> </figure> <gallery id=1>Tagline!</gallery>
- 33. Use Placeholders 24 [gallery:1] <gallery id=1/> <div data-gallery=1/>
- 35. Transform For Output 25 <gallery id=1>Tagline!</gallery>
- 36. Transform For Output 25 <gallery id=1>Tagline!</gallery> Mobile web Enhanced web Email Partner API Printable PDF Mobile app Title, link Scrolling gallery Image, caption, link Strip entirely “See page x…” JSON data ▶ ▶ ▶ ▶ ▶ ▶
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- 45. 31 <body> <group> <subtitle>The article intro…</subtitle> <pullquote> <quote>“Just say <em>no</em> to WYSIWYG.”</quote> <attribution>Jeff Eaton</attribution> <title>Digital Strategist, Lullabot</title> </pullquote> <assets> <asset id=1 /> </assets> <p>Here’s HTML, with <strong>formatting!</strong>…</p> <p>And an inline quote: <asset_inline company="GOOG"/>!</p> <group> </body>
- 46. 31 <body> <group> <subtitle>The article intro…</subtitle> <pullquote> <quote>“Just say <em>no</em> to WYSIWYG.”</quote> <attribution>Jeff Eaton</attribution> <title>Digital Strategist, Lullabot</title> </pullquote> <assets> <asset id=1 /> </assets> <p>Here’s HTML, with <strong>formatting!</strong>…</p> <p>And an inline quote: <asset_inline company="GOOG"/>!</p> <group> </body>
- 47. 31 <body> <group> <subtitle>The article intro…</subtitle> <pullquote> <quote>“Just say <em>no</em> to WYSIWYG.”</quote> <attribution>Jeff Eaton</attribution> <title>Digital Strategist, Lullabot</title> </pullquote> <assets> <asset id=1 /> </assets> <p>Here’s HTML, with <strong>formatting!</strong>…</p> <p>And an inline quote: <asset_inline company="GOOG"/>!</p> <group> </body>
- 48. 31 <body> <group> <subtitle>The article intro…</subtitle> <pullquote> <quote>“Just say <em>no</em> to WYSIWYG.”</quote> <attribution>Jeff Eaton</attribution> <title>Digital Strategist, Lullabot</title> </pullquote> <assets> <asset id=1 /> </assets> <p>Here’s HTML, with <strong>formatting!</strong>…</p> <p>And an inline quote: <asset_inline company="GOOG"/>!</p> <group> </body>
- 49. Find Your Content’s Narrative Vocabulary 32
- 50. Ubiquitous Language ‣ Developers ‣ Business Experts ‣ Designers ‣ Content Authors 33
- 52. Meanwhile, Linguistics ‣ Duality (Components) ‣ Creativity (Reuse) ‣ Patterning (Rules) 35
- 53. [ woah there ] 36
- 54. Making It Happen Once you’ve figured that out, it’s just work. 37
- 55. Style Guides & Component Libraries You’re probably already doing it! 38
- 56. Atomic Design 39
- 57. HTML5, Shadow DOM, React… 40 <gallery id=1/> JS JS HTML DATA JS HTML JS HTML CSS3 DATA HTML
- 58. Node Embed Token Insert Entity Entity Embed 41 Tokens and tags for transclusion.
- 59. Node Embed Token Insert Entity Entity Embed 41 Tokens and tags for transclusion.
- 60. Node Embed Token Insert Entity Entity Embed 41 Tokens and tags for transclusion.
- 61. Shortcodes 42
- 62. Node View Modes Field Formatters 43 Name and reuse a particular display style
- 66. 46
- 67. Three Problems ‣ Narrative text ‣ Islands of structure ‣ Placement that matters 47
- 68. Four Steps ‣ Define your “content language” ‣ Use fields, entities, and custom markup ‣ Store, manage your vocabulary, not HTML’s ‣ Transform for output 48
- 69. Five Payoffs ‣ More creative freedom ‣ Easier to transform and repurpose ‣ Streamlined editing ‣ Less one-off development ‣ Improved communication 49
- 72. Related Links 52 • alistapart.com/article/battle-for-the-body-field • storyneedle.com/rich-narrative-possible-structured-content • slideshare.net/reduxd/modeling-structured-content-ias13-workshop • gadgetopia.com/post/8356 • insertcontenthere.com • patternlab.io • techcrunch.com/2014/03/23/layout-in-flipboard-for-web-and-windows • responsivenews.co.uk/post/77054578784 • smashingmagazine.com/2013/06/26/controlling-presentation-in- structured-content