River Island Customer Profile

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Brief presentation put together for an old meeting on River Island Customer Profile

Published in: Lifestyle, Business, Design
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River Island Customer Profile

  1. 1. River Island’s Customer
  2. 2. If the River Island customer was a celebrity?
  3. 3. The River Island Woman: 18-35,confident, fashion consciousindividual with a busy lifestyle –she is a mother, a daughter astudent or businesswoman
  4. 4. River Island Man: 18-35, confident, fashion consciousindividual with a busy lifestyle – father, businessman,construction Worker, sportsman, student, musician...
  5. 5. Pastimes and hobbies
  6. 6. Likes new technology in the same way they like newtrends..
  7. 7. If the RiverIslandcustomerdrives a car…fast, stylish,prestige,convenient,durable…BUTSecond hand

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