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Why Small Businesses should use Click to Call on their sites?


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A boon for small businesses, the click to call software enables website visitors to talk to online agents instantly. To clarify queries on product, price, delivery etc. It can generate leads and is expected to improve business for the online florist, mobile phone retailer, real estate dealer and the online travel agent amongst others. Find out the real features and benefits.

Published in: Business, Technology
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Why Small Businesses should use Click to Call on their sites?

  1. 1. Benefits of Click to Call for Small Businesses Powered by
  2. 2. Facts about Online Shoppers <ul><li>40% customers do online research and buy online </li></ul><ul><li>60% do research online and buy offline </li></ul><ul><li>96% of customers say the quality of customer service will affect their purchase decisions in future </li></ul>
  3. 3. Challenges for ecommerce sites <ul><li>Only 2% of online visitors are converted into customers </li></ul><ul><li>More than 70% of all online shopping carts are abandoned </li></ul><ul><li>- Emarketer </li></ul><ul><li>Attention spans on internet are very small </li></ul><ul><li>A small percentage of customers use 1800 numbers </li></ul><ul><li>Customers hate the long wait times over phone </li></ul><ul><li>Competitor’s website is only a click away </li></ul>
  4. 4. Benefits of Click to Call <ul><li>Quick conversion of website visitor into customer </li></ul><ul><li>Improves percentage of website conversions </li></ul><ul><li>Enhances quality of customer experience </li></ul><ul><li>Seamless integration of customer experience across multi-channels </li></ul><ul><li>Cuts down time to seek info to aid decisions </li></ul><ul><li>Saves time by routing customer to specific vendor </li></ul>
  5. 5. Features of Click to Call <ul><li>Support for VOIP and traditional PSTN call </li></ul><ul><li>Easy management, branding and configuration </li></ul><ul><li>User friendly Developer API’s for easy integration </li></ul><ul><li>Intelligent routing based on Agent availability, location and time </li></ul><ul><li>Email notification of visitor contact details </li></ul><ul><li>Plays recorded ‘voice prompts’ if agents are busy </li></ul><ul><li>Verify mobile phone users thru SMS and then connect </li></ul>
  6. 6. What does Research say? <ul><li>10% of online visitors are converted with click to call </li></ul><ul><li>20% increase in customer engagement when click to call is used </li></ul><ul><li>- Jupiter Survey </li></ul>
  7. 7. Is it easy to plug on my site? <ul><li>You don’t have to be a techie to do it </li></ul><ul><li>Using this is kids play, just sign in, you’ll get an api </li></ul><ul><li>Customize it with your logo </li></ul><ul><li>Fill in the landline/ mobile phone numbers of your agents </li></ul><ul><li>Paste it on your product or services pages </li></ul><ul><li>Preferably next to price info </li></ul><ul><li>Voila! You’re ready to talk to website visitors </li></ul>
  8. 8. Does it capture lead info? <ul><li>Customer’s name, country and phone number </li></ul><ul><li>Date and time of calls </li></ul><ul><li>Number of minutes agent engaged customer </li></ul><ul><li>Agentwise information to understand effectiveness </li></ul><ul><li>Customer call schedules are also available </li></ul>
  9. 9. Can it verify user with SMS code <ul><li>SMS verification can be done to authenticate genuine users who seek information </li></ul><ul><li>This can prevent crank callers from misusing click to call </li></ul><ul><li>For landlines, a code can be generated using IVRS </li></ul>
  10. 10. Where can I use Click to Call? <ul><li>On your website </li></ul><ul><li>Paid search engine or banner campaigns </li></ul><ul><li>Email campaigns </li></ul><ul><li>Pdf downloads </li></ul><ul><li>Newsletters </li></ul>
  11. 11. For more information on how Click to Call can be implemented for your site, visit