1.
MEET THE INFLUENCERS:
WEB SUMMIT 2015

2.
Eastwick was on ground in Dublin, Ireland for this year’s Web Summit, recently coined by
technology fans as “the best technology conference on the planet.” In just four years, Web
Summit has grown from 400 attendees to more than 30,000 from 110+ counties representing
a vast array of companies from Fortune 500s to start ups.
With a fantastic line up of speakers across 21 summits including startups, investors, CEOs
and marketing pros, the conference can be overwhelming, so doing research ahead of time
and knowing where to focus will bring greater value for you and your companies’ goals.
INTRODUCTION

3.
As we prepared for Web Summit, we reviewed speaker lists of summits most relevant to
our business and the work we do – Enterprise, Marketing, Content, HealthTech and Data –
and analyzed them against the social influence of other speakers in their respective summits.
We evaluated them by size of audience, level of engagement, and relevance to the summit
topics using Traackr, an influencer marketing platform. We also tracked their likes and
retweet ratios using Riffle.
Knowing this information allowed us to better identify the “who’s who” at Web Summit
within the context of social networks. Here’s what we found.
METHODOLOGY

4.
WEB SUMMIT 2015
SOCIAL INFLUENCERS
This year’s Enterprise summit brings together 60 speakers across 4
tracks. Here are the most socially influential speakers to follow:
ENTERPRISE
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5
MEAGEN EISENBERG
Chief Marketing Officer, MongoDB | @meisenberg
Sharing best practices on B2B and B2C marketing, marketing tech and demand gen.
Tech start-up advisor. Growth hacker. Exec Mom of 3.
RAGY THOMAS
Founder & CEO, Sprinklr | @ragythomas
Social Media / Email Marketer. Founder & CEO: Sprinklr, Ex-President Epsilon
Interactive. LinkedIn:ragythomas
PHIL LIBIN
Co-Founder & Executive Chairman, Evernote | @plibin
Partner at General Catalyst. Co-founder and Executive Chairman of Evernote.
Eyewear enthusiast.
RYAN SMITH
Founder, Qualtrics Survey Software | @RyanQualtrics
Co-founder & CEO @Qualtrics: Opportunist, BYU loyalist, Golfer, Hoops, 4 little
ninjas, and 1 amazing wife. #gocougs
SCOTT CHACON
CIO, GitHub | @chacon
Classy Gentleman GitHubber, open source developer, Git evangelist, writer, world
traveler, father, husband, cat rescuer, baby signer and gorilla tamer.
4.8K Followers .7/Tweet 1.2/Favorite
35.1K Followers 1.5/Tweet 1.7/Favorite
28.4K Followers 9.2/Tweet 18/Favorite
2.5K Followers 6.6/Tweet 15/Favorite
14K Followers 8/Tweet 10/Favorite

5.
WEB SUMMIT 2015
SOCIAL INFLUENCERS
This year’s Data summit brings together 10 speakers across 4 tracks.
Here are the most socially influential speakers to follow:
DATA
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ALISTAIR CROLL
Founder, Solve For Interesting | @acroll
Writer, speaker, startups. Big Data, fintech, business. Strata, Next:Money, Startupfest,
Bitnorth. @leananalytics and @tiltmill. Badgering and rating the world.
VITALY GORDON
Director, Data Science, Salesforce | @BidDataSc
Data Werewolf @Salesforce. Write about data, science, economics and education.
MICHAEL E. DRISCOLL
Co-Founder, CEO, Metamarkets | @medriscoll
Founder + CEO @Metamarkets. Investor @DCVC. I <3 data, analytics, & visualization.
MIKE CONOVER
Staff Data Scientist, LinkedIn | @vagabondjack
Network analysis, machine learning & information visualization. Data Science
@ LinkedIn, Lecturer at Berkeley.
OM MALIK
Founder, Gigaom | @om
Partner, True Ventures. Founder, Gigaom. I love possibilities, I believe in people &
imagineering. More @ http://om.co & https://www.storehouse.co/om
19K Followers 2.8/Tweet 4.6/Favorite
14K Followers 11/Tweet 15/Favorite
1.5M Followers 7/Tweet 11/Favorite
1.2K Followers .3/Tweet 1.2/Favorite
811 Followers .7/Tweet 2.1/Favorite

6.
WEB SUMMIT 2015
SOCIAL INFLUENCERS
This year’s HealthTech summit brings together 35 speakers across 5
tracks. Here are the most socially influential speakers to follow:
HEALTHTECH
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5
OREN FRANK
Co-Founder and CEO, talkspace | @orenfrank
Co-Founder & CEO at Talkspace; We're making therapy available and affordable for
all. #therapy #depression #startup #healthcare #CEO #psychology #talkspace
BILL EVANS
Chief Marketing Officer - Watson Health, IBM | @OhNoItsMrBill
Chief Marketing Officer - IBM Watson Health. Tweets/Opinions are my own.
KEGAN SCHOUWENBURG
CEO + Co-Founder, Sols | @Kegan3D
Founder + CEO @wearsols | Former @shapeways | Inc 30 Under 30 | Forbes 30
Under 30 | 3DP Speaker | Carnivorous Plants | SciFi
BRAD BROOKS
Founder, Qualtrics Survey Software | @tigertexter
Tireless and Wireless @TigerText CEO and @Whisper Co-founder.
DAVID EAGLEMAN
Neuroscientist, Baylor College of Medicine | @davideagleman
Neuroscientist, New York Times bestselling author, Guggenheim Fellow. Writer
& Presenter of THE BRAIN, airing Oct 14 - Nov 18: http://pbs.org/thebrain
2K Followers .4/Tweet .8/Favorite
8.5K Followers 0/Tweet .1/Favorite
2.1K Followers .8/Tweet 2.9/Favorite
25.3K Followers 14/Tweet 17/Favorite
474 Followers .3/Tweet .5/Favorite

7.
WEB SUMMIT 2015
SOCIAL INFLUENCERS
This year’s Marketing summit brings together 100 speakers across 6
tracks. Here are the most socially influential speakers to follow:
MARKETING
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BENEDICT EVANS
'Partner', Andreessen Horowitz | @BenedictEvans
Tech, mobile & media. Trying to work out what's going on, and what happens next.
VC @a16z
THOMAS CRAMPTON
Global Managing Director, Social@Ogilvy | @thomascrampton
Global managing director of Social@Ogilvy at Ogilvy & Mather. All views, posts and
opinions shared here are my own.
SAMANTHA BARRY
Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry
Head of Social Media @CNN & Senior Director of Strategy. Based in NYC.
Previously @BBC http://www.instagram.com/sammybarrynews
SRIRAM KRISHNAN
Mobile monetization, Facebook | @sriramk
Mobile products @Facebook. Trophy husband to @aarthir. More at
http://sriramk.com
BILL WISE
CEO, Mediaocean | @billwise
CEO of @TeamMediaocean, Believes in applying passion with calculated
risk-taking...
93.7K Followers 36/Tweet 65/Favorite
12K Followers 1.2/Tweet 1.6/Favorite
6.1K Followers 3/Tweet 4.5/Favorite
8.5K Followers 2.8/Tweet 4.4/Favorite
8.7 Followers 8.6/Tweet 17/Favorite

8.
WEB SUMMIT 2015
SOCIAL INFLUENCERS
This year’s Content summit brings together 60 speakers across 6
tracks. Here are the most socially influential speakers to follow:
CONTENT
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CARLA ZANONI
Executive Emerging Media Editor, The Wall Street Journal | @carlazanoni
Journo @WSJ head global audience development, social, SEO, newsroom data, + emerging
media B4 @DNAinfo B4 that ¡Argentina! On @ShortyAwards nomination board.
CHASE JARVIS
Co-Founder, CreativeLive.com | @chasejarvis
Maniac Photographer Director
SAMANTHA BARRY
Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry
Head of Social Media @CNN & Senior Director of Strategy. Based in NYC.
Previously @BBC http://www.instagram.com/sammybarrynews
STEVE RUBEL
Chief Content Strategist, Edelman | @steverubel
Chief Content Strategist for Edelman (@EdelmanPR), host of the Content
Convergence podcast (@CBSRadio @PlayIt) and avid sports fan.
JONATHAN ABRAMS
Advisor, AngelList | @abrams
Founder & CEO of @Nuzzel
6.2K Followers .7/Tweet 1.3/Favorite
323K Followers 9.2/Tweet 28/Favorite
6.1K Followers 3/Tweet 4.5/Favorite
15.4K Followers 1.7/Tweet 5.2/Favorite
91K Followers 2.8/Tweet 2.3/Favorite

9.
Eastwick is a tech-focused communications agency with offices in San Francisco, Silicon
Valley, and New York. We bring together research, PR, content marketing, digital marketing,
creative services, and analytics to help some of the world’s biggest technology brands – and
emerging leaders – build high-impact communications strategies.
Follow us to stay up-to-date on the latest news and insights from our team or connect with
us to discuss your next campaign:
ABOUT EASTWICK
www.eastwick.com
info@eastwick.com
@eastwickcom