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F B Best Practices


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F B Best Practices

  1. 1. Facebook Best Practices
  2. 2. Overview <ul><li>Link to Off-site News, Videos </li></ul><ul><li>Include RSS Feeds, Event Updates, Job Postings </li></ul><ul><li>Frequent commenting by employees, stakeholders, portfolio Ceo’s </li></ul><ul><li>Incorporate Twitter Feed into Tab on FB profile </li></ul><ul><li>Include links to LinkedIn, Blogs, industry news </li></ul><ul><li>Become Fan’s of other pages (portfolio co.’s) </li></ul><ul><li>Tag others in status updates </li></ul><ul><li>Many Photos of Staff, events, etc. </li></ul><ul><li>Integrate Podcasts & Video podcasts </li></ul><ul><li>Discussion Board as an outlet for fans,potential investors/entrepreneurs </li></ul><ul><li>Update Recent news on investments, acquisitions, fundraising, etc </li></ul><ul><li>Use a customized URL </li></ul><ul><li>Offer a Resource Page w/ Guides & How-to’s </li></ul>
  3. 3. Best Practices <ul><li>Link to off-site news, videos, portfolio co.’s </li></ul>
  4. 4. Best Practices II <ul><li>Great Place for RSS feeds, Job postings & Event Updates… frequent updating usually attracts more “fans” </li></ul>
  5. 5. Best Practices III <ul><li>Encourage wall commenting by both employees, stakeholders, & potentials </li></ul>
  6. 6. Best Practices IV <ul><li>Incorporate Twitter Feed Right onto FB page </li></ul><ul><ul><li>Interactivity amongst social media outlets can drive return visits/length of stay </li></ul></ul>Widget can be purchased/Customized for ETF,to extend interactivity, and encourage Fans to follow updates - WidgetBox
  7. 7. Best Practices V <ul><li>Include Linkedin Button </li></ul><ul><li>Include Links to Favorite Pages </li></ul><ul><ul><li>(Portfolio Co.’s) </li></ul></ul><ul><li>RSS Feeds increasingly popular </li></ul>
  8. 8. Best Practices VI <ul><li>Tag Others in Status Updates </li></ul><ul><ul><li>By using the @ feature, you can create a link to another FB page within the status. </li></ul></ul><ul><ul><ul><li>Link to specific people, pages, or businesses </li></ul></ul></ul>Here, & 360i are tagged in the status. Therefore, not only your page, but their page will feature your status (or link to it)
  9. 9. -Display charitable Contributions/efforts -Many Pictures Of office/employees -Pictures of outside team events -Call for Relief efforts (in recent response to Haiti Quake Best Practices VII
  10. 10. Best Practices VIII Integrating Podcasts (as a wall option)
  11. 11. Best Practices IX RSS Blog as additional Wall Option *this firm’s profile opens straight to RSS Wall
  12. 12. Best Practices X Use of discussion board to create an outlet for your fans, Place for ideas, questions & comments looking for a mass Response.
  13. 13. Best Practices XI Including links to Relevant industry news (CNBC) Including interviews & Personal commentary By outsiders
  14. 14. Best Practices XII Recent News to update on new investments, fundraising, and acquisition news.
  15. 15. Best Practices Customize URL to give a unique address- Ex. Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business. ex: insight on what investors look for -News on areas/industries of focus -Info on how entrepreneurs can collaborate their ideas into a business plan and pitch to Vcs
  16. 16. Include Guides, How-to’s, or other info to generate repeat Visitors, and gain fans outside of people who know your brand