Ncda2010

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Using social networks and multimedia to connect with clients

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  • CEW examples: Webinars, Webcasts, Twitter, Facebook, Linkedin CEW Considering: blogs, Live Chats, Youtube.
  • Pass out Twitter, Facebook, Linkedin and YouTube sheets to fill out during introductions. 1. Write down name, type of career development organization are they using this tool and how they are using it
  • Amy and Chris run the quiz 40 copies to pass out to the audience, take the quiz
  • Give the results, should be fun
  • Amy and Chris
  • Chris to report on his research Good UW Madison example, what they have learned
  • Chris to report on his research
  • Amy takes this slide
  • Amy takes this slide
  • Amy and Chris
  • Ncda2010

    1. 1. #407 Webcasts and Facebook and Twitter! Oh, My! Maximize Your Global Delivery in a High Tech World Christopher East and Amy Rivera University of Wisconsin-Madison Center on Education and Work CEW Cream series: title slide
    2. 2. Learning Outcomes <ul><li>Participants will have a greater understanding of what and how to use multimedia to reach clients </li></ul><ul><li>Aware of the opportunities and limitations of social and multimedia delivery </li></ul><ul><li>Review and evaluate examples </li></ul><ul><li>Best practice sharing time (if time allows) </li></ul>
    3. 3. Introductions and Video <ul><li>Did You Know 4.0 </li></ul><ul><li>Audience Feedback </li></ul>
    4. 5. Pop Quiz <ul><li>_______________are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></ul><ul><li>  </li></ul><ul><li>_______________is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A _____________may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet. </li></ul><ul><li>A _______________ is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast . </li></ul><ul><li>  </li></ul><ul><li>________________is a video-sharing website on which users can upload, share, and view videos. </li></ul><ul><li>  </li></ul><ul><li>________________is a business-oriented social networking site . Founded in December 2002 and launched in May 2003, it is mainly used for professional networking . </li></ul>
    5. 6. Answers <ul><li>BLOGS are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></ul><ul><li>  </li></ul><ul><li>WEBCAST is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A WEBCAST may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet. </li></ul><ul><li>WEBINAR is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast . </li></ul><ul><li>  </li></ul><ul><li>YOUTUBE is a video-sharing website on which users can upload, share, and view videos. </li></ul><ul><li>  </li></ul><ul><li>LINKEDIN is a business-oriented social networking site . Founded in December 2002 and launched in May 2003, it is mainly used for professional networking . </li></ul>
    6. 7. What do your clients want? <ul><li>Specific, Short, Timely, Informative </li></ul><ul><li>Blog with me and others </li></ul><ul><li>Event Calendar </li></ul><ul><li>Announcements </li></ul><ul><li>Video please </li></ul><ul><li>Personal connection </li></ul><ul><li>Looks good on my phone </li></ul>
    7. 8. University Career Center <ul><li>School of Business: UW-Madison </li></ul><ul><li>2 nd year using social media as a marketing and communication tool </li></ul><ul><li>2 professional staff assigned </li></ul><ul><li>School of Business Social Media Committee </li></ul><ul><li>Purpose: Blog, Event Calendar, and Announcements </li></ul>
    8. 9. Career Center Continued <ul><li>Student Survey: mixed feelings on FB usage </li></ul><ul><li>Student Led: inspired by MTV TrueLife videos </li></ul><ul><li>Video increased in demand </li></ul><ul><li>Facebook steady demand </li></ul><ul><li>Twitter low demand </li></ul><ul><li>My Biz: One stop for School of Business students </li></ul><ul><li>Online newsletter: email weekly </li></ul>
    9. 10. Time to give Osman a call <ul><li>Skype anywhere and anytime with video </li></ul>
    10. 11. Good Examples <ul><li>University of California, Santa Barbara </li></ul><ul><li>Lawrence University </li></ul><ul><li>St. Thomas University </li></ul><ul><li>Afternoon Tea: Center on Education and Work </li></ul><ul><li>Audience Please! </li></ul>
    11. 12. Communication Opportunities <ul><li>New marketing and communication avenues </li></ul><ul><li>Reminders and helpful links, always a good thing </li></ul><ul><li>Reach a much broader audience both generation and location </li></ul><ul><li>Student and staff collaboration </li></ul><ul><li>Others? </li></ul>
    12. 13. Communication Limitations <ul><li>Ability to measure success </li></ul><ul><li>So many applications out there, what to use? </li></ul><ul><li>What will be hot next year, next month? </li></ul><ul><li>Others? </li></ul>
    13. 14. Recommendations <ul><li>Multimedia is a must for delivery via the web </li></ul><ul><li>Keep the career fair but add some flavor </li></ul><ul><li>Try one of the big four: Facebook, Twitter, YouTube or Linkedin </li></ul><ul><li>Assign at least one staff to work with students/clients to develop plan </li></ul><ul><li>Research other sites first and meet with your webmaster with a proposal </li></ul><ul><li>Consider your national and global audience </li></ul><ul><li>Audience: One more time, if time allows! </li></ul>
    14. 15. A thoughtful finish <ul><li>Lost Generation </li></ul>
    15. 16. <ul><li>Christopher East, M.S., CDFI, is a Senior Outreach Specialist at Wisconsin Careers, a unit within CEW. </li></ul><ul><li>[email_address] </li></ul><ul><li>Amy Rivera, M.A., CDF, is a Associate Outreach Specialist at Wisconsin Careers, a unit within CEW. </li></ul><ul><li>[email_address] </li></ul><ul><li>www.cew.wisc.edu </li></ul>CEW Cream series: last slide

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