Sports Analytics Demo
What is DI ?
DI – Digital Intelligence
DI - Digital Interaction
The capture, management, and analysis of data to provide a holistic view of the
digital customer experience that drives the measurement, optimization, and
execution of marketing tactics and business strategies.
- Forrester Research
More than 50% of our digital visitors will be via mobile by 2015
Mass reach via TV ads won’t be effective
How to Build a DI framework?
Digital data inputs – incorporating data from all digital marketing touchpoints
Business data inputs – putting digital marketing data into context with data from the business
Data processing – collecting, integrating, and managing data with a high degree of speed and granularity
Data warehouse – storing digital data to make it available for analysis and execution
Analysis – analytics activities spanning dashboards and reports to data mining and forecasting
Action – making analytical data and insights directly available to the applications that drive interactions
Time to Value
Visualization – Right person, Right TimeTime to Value
BSM Run-time Service Model
Web Servers Backend