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How to Create Fantastically Shareable Social Media Graphics

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There is no doubt that visuals are driving online communications in 2017. Our minds react differently to visual content and graphics. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos!

Busy marketing professionals have many skills, but graphic design is not usually among them. Need to learn how to create eye-catching and shareable visual graphics on a shoestring budget, without mastering complicated software like Photoshop?

This webinar will show you how!

Chock full of real-life examples and tips and tricks from the field, we'll explore the latest online and mobile tools used to create great photos, infographics and other visuals that will make your blog extremely shareable on social media.

Takeaways:

1. The 6 characteristics that make a great social media visual
2. Examples from social media accounts that are making and sharing eye-catching graphics
3. Free or low-cost tools that do not require any technical knowledge to use

Julia Campbell is your friendly neighborhood nonprofit digital marketing strategist! She increases the clarity, confidence, and capacity of nonprofit marketers through personalized consulting and coaching services. Having spent her career in the nonprofit and public sectors, she understands the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities. She firmly believes in the power of technology and online tools to help nonprofits tell their stories, connect with stakeholders and advocate on behalf of clients. Learn more about Julia and her services at www.jcsocialmarketing.com!

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How to Create Fantastically Shareable Social Media Graphics

  1. 1. @JuliaCSocial www.jcsocialmarketing.com
  2. 2. Takeaways • The 6 elements that make a great social media graphic and visual; • Examples from brands that are making and sharing eye-catching graphics; • Free or low-cost tools that do not require any technical knowledge to use! @JuliaCSocial www.jcsocialmarketing.com
  3. 3. Visuals Are Vital • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text. • Videos on landing pages increase average page conversion rates by 86%. – Resource: Wishpond http://blog.wishpond.com/post/70300587846/10-reasons- visual-content-will-dominate-2014 @JuliaCSocial www.jcsocialmarketing.com
  4. 4. Visuals Are Vital • Posts with visuals receive 94% more page visits and engagement than those without. • 60% of consumers are more likely to click on a business whose images appear in search results. • Resource: Wishpond @JuliaCSocial www.jcsocialmarketing.com
  5. 5. Are You A Creator Or A Curator? • Creators – 54% of internet users post original photos or videos online that they themselves have created. • Curators – 47% of internet users take photos or videos that they have found online and repost them. • You should be a combination of both. – Resource: Pew Internet http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/ @JuliaCSocial www.jcsocialmarketing.com
  6. 6. @JuliaCSocial www.jcsocialmarketing.com
  7. 7. IMPORTANT! Do Not Steal Images • ONLY use legal images that you have the rights to edit and/or use. • Do not just go to Google Images and swipe something that looks great. • You can share, retweet and re-pin something that links back to a brand’s social media account. @JuliaCSocial www.jcsocialmarketing.com
  8. 8. Lots of Places for Free Images! Beth Kanter created a great List.ly: The Ultimate List of Free or Low Cost Image Collections! http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost- image-collections iStock photo Creative Commons Photopin.com Morguefile.com Getty Images @JuliaCSocial www.jcsocialmarketing.com
  9. 9. What Is Your Brand Identity? @JuliaCSocial www.jcsocialmarketing.com
  10. 10. What Story Are You Telling? @JuliaCSocial www.jcsocialmarketing.com
  11. 11. What Story Are You Telling? @JuliaCSocial www.jcsocialmarketing.com
  12. 12. @JuliaCSocial www.jcsocialmarketing.com
  13. 13. @JuliaCSocial www.jcsocialmarketing.com
  14. 14. @JuliaCSocial www.jcsocialmarketing.com
  15. 15. Think Of Your Audience First Always think first about your audience & your community. • What will resonate with them? • What will they find compelling? • What will they want to share with their friends? Example: http://www.pinterest.com/randomhouse/ @JuliaCSocial www.jcsocialmarketing.com
  16. 16. What Story Are You Telling? @JuliaCSocial www.jcsocialmarketing.com
  17. 17. What Makes a Great Graphic? 1) It’s visually compelling and catches your eye. This photo: http://www.pinterest .com/pin/347199 45249627461 @JuliaCSocial www.jcsocialmarketing.com
  18. 18. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  19. 19. 2) It conveys a story. This photo: http://www.pinterest.c om/pin/229824387 206057816/ @JuliaCSocial www.jcsocialmarketing.com
  20. 20. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  21. 21. 3) It is helpful. This photo: http://www.pinterest.com /pin/17711819781792 8758/ @JuliaCSocial www.jcsocialmarketing.com
  22. 22. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  23. 23. 4) It elicits emotion! This photo: https://www.facebook.co m/photo.php?fbid=10 150538648953305&se t=a.78410178304.732 55.28126338304 @JuliaCSocial www.jcsocialmarketing.com
  24. 24. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  25. 25. 5) It showcases impact. This photo: http://www.pinterest. com/pin/2604347909 21678362/ @JuliaCSocial www.jcsocialmarketing.com
  26. 26. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  27. 27. 6) It is shareable. This photo: http://www.pinterest. com/pin/5371950617 76080364/ @JuliaCSocial www.jcsocialmarketing.com
  28. 28. What Makes a Great Graphic? @JuliaCSocial www.jcsocialmarketing.com
  29. 29. Use Infographics HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not. This photo: http://visual.ly/what- infographic-2 @JuliaCSocial www.jcsocialmarketing.com
  30. 30. @JuliaCSocial www.jcsocialmarketing.com
  31. 31. Great Infographics Great infographics: 1) Contain focused data 2) Good design 3) Viral title The Complete Infographic Checklist: https://easel.ly/blog/tag/awesome-infographics/ @JuliaCSocial www.jcsocialmarketing.com
  32. 32. @JuliaCSocial www.jcsocialmarketing.com
  33. 33. @JuliaCSocial www.jcsocialmarketing.com
  34. 34. Tools to Create Infographics My Fave à Easel.ly Venngage Infogr.am Piktochart @JuliaCSocial www.jcsocialmarketing.com
  35. 35. Tools to Create Great Graphics Word Clouds Wordle.com Tagxedo.com Tagul.com WordItOut.com ImageChef.com @JuliaCSocial www.jcsocialmarketing.com
  36. 36. Tools to Create Great Graphics Quotes Quozio.com Recitethis.com Behappy.me QuotesCover.com Inspirably.com @JuliaCSocial www.jcsocialmarketing.com
  37. 37. Tools to Create Great Graphics Enhance Photos UseChisel.com Pinwords.com PowerPoint PicMonkey.com Pixlr.com This photo: http://www.pinterest.com/pin/430164201878271362/ @JuliaCSocial www.jcsocialmarketing.com
  38. 38. Tools to Create Great Graphics Photo Apps Shapely Piclab Marksta Piction Typic WordFoto • These photos: – https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/ @JuliaCSocial www.jcsocialmarketing.com
  39. 39. Tools to Create Great Graphics My favorites Canva.com @JuliaCSocial www.jcsocialmarketing.com
  40. 40. Tools to Create Great Graphics My favorites Canva.com @JuliaCSocial www.jcsocialmarketing.com
  41. 41. Tools to Create Great Graphics My favorites WordSwag @JuliaCSocial www.jcsocialmarketing.com
  42. 42. Tools to Create Great Graphics My favorites: WordSwag @JuliaCSocial www.jcsocialmarketing.com
  43. 43. Tools to Create Great Graphics My favorites Prisma @JuliaCSocial www.jcsocialmarketing.com
  44. 44. Nothing is easy! You may need to change your company culture to become more visual and transparent. You will need to start thinking visually and in “micro-content” terms. @JuliaCSocial www.jcsocialmarketing.com
  45. 45. Tell your story! Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way! @JuliaCSocial www.jcsocialmarketing.com
  46. 46. @JuliaCSocial www.jcsocialmarketing.com
  47. 47. Free E-Book @JuliaCSocial www.jcsocialmarketing.com http://jcsocialmarketing. com/resources/ultimate -guide-social-media- graphics/
  48. 48. Any Questions? @JuliaCSocial www.jcsocialmarketing.com julia@jcsocialmarketing.com Twitter: @JuliaCSocial Facebook: www.fb.com/jcsocialmarketing Blog: www.jcsocialmarketing.com/blog
  49. 49. How to Get Started on Your Infographic with Easel.ly Browse Select Template Start Fresh Drag & Drop Design Editor Save Share Present
  50. 50. Use a Template or Start Fresh with a Blank Canvas
  51. 51. Drag & Drop Editor Plus Other Design Tools
  52. 52. Add Stock Photos, YouTube Videos, or Upload Image Files
  53. 53. Go Pro! Free 14 Day Trial Click On the Green Button Under the Webinar View!
  54. 54. Basic Account is Always FREE Business $36/yr per user Nonprofit $18/yr per user Teacher $18/yr Teacher w/ class $36/yr 30 students Please contact us directly for your discount or if you need a quote for your organization! dinah@easel.ly
  55. 55. Questions? Contact or Follow Us! Support support@easel.ly Dinah Ramirez dinah@easel.ly

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