Using Social Media to Engage Members

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Presentation given to Chamber Executives at the 2008 KCCE / ICEA Fall Conference September 25, 2008.

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Using Social Media to Engage Members

  1. 1. Effectively Utilizing Social Media to Engage Members Todd Earwood
  2. 2. Confession
  3. 3. Todd, Do you REALLY know about our Chamber world???
  4. 4. Not a Tech Company
  5. 5. Members Are King!
  6. 6. Company What is Social Media?
  7. 7. Company Rules of the Road
  8. 8. Company Why it fits the Chamber
  9. 9. Top 5 Tools Top 5 Tools
  10. 10. What is Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. </li></ul><ul><li>- Wikipedia </li></ul>
  11. 11. What is Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. </li></ul><ul><li>- Wikipedia </li></ul>Translation: Share The Mic
  12. 12. What Social Media Isn’t <ul><li>Silver Bullet </li></ul><ul><li>Show and tell </li></ul><ul><li>Something You Can Do Without Participation </li></ul><ul><li>Just for experts </li></ul><ul><li>Something To Send Out Mass Emails For </li></ul><ul><li>http://thebrandbox.blogspot.com | www.searchmarketinggurus.com </li></ul>
  13. 13. SM Examples Too Many Options
  14. 14. Marketing
  15. 15. Shift Over time… the web changed
  16. 16. 06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  17. 17. If You Act Like You’re Listening
  18. 18. Here’s What They Think
  19. 19. Share The Mic
  20. 20. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 TRUST
  21. 21. Company Rules of the Road
  22. 22. Know the Audience Know Your Audience
  23. 23. Conversations Conversations are happening
  24. 24. Listen Listen
  25. 25. Don’t Have to Yell Not a Shouting Match
  26. 26. Share Control Share Control
  27. 27. Trust Trust
  28. 28. Why it fits the Chamber Why it fits the Chamber
  29. 29. Original Social Network
  30. 30. Not Customers Not Customers
  31. 31. Want to participate Want to Participate
  32. 32. Top 5 Tools Top 5 Tools
  33. 33. Share photos Let Prospects SEE Your Value
  34. 34. <ul><li>Images are popular </li></ul><ul><li>Flickr.com </li></ul><ul><li>PhotoBucket.com </li></ul>Share Photos
  35. 35. <ul><li>Images are popular </li></ul><ul><li>Flickr.com </li></ul><ul><li>PhotoBucket.com </li></ul>Share Photos
  36. 36. <ul><li>Images are popular </li></ul><ul><li>Flickr.com </li></ul><ul><li>PhotoBucket.com </li></ul>Share Photos Create Albums For Every Event
  37. 37. <ul><li>Don’t think press release </li></ul><ul><li>Think conversation </li></ul><ul><li>Allow comments </li></ul><ul><li>Consistent content </li></ul><ul><li>Many free tools </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul>Blogs
  38. 38. Blogs Steady Wins The Race
  39. 39. LinkedIn.com <ul><li>Future Rolodex </li></ul><ul><li>Best Social Network for business </li></ul><ul><li>Personally create a profile </li></ul><ul><li>Organizationally create a group </li></ul>
  40. 40. LinkedIn.com <ul><li>Future Rolodex </li></ul><ul><li>Best Social Network for business </li></ul><ul><li>Personally create a profile </li></ul><ul><li>Organizationally create a group </li></ul>Step 1: Create a Personal Profile
  41. 41. LinkedIn.com <ul><li>Future Rolodex </li></ul><ul><li>Best Social Network for business </li></ul><ul><li>Personally create a profile </li></ul><ul><li>Organizationally create a group </li></ul>Step 2: Create an Organizational Group
  42. 42. Facebook.com <ul><li>More than just college students </li></ul><ul><li>Create a group page </li></ul><ul><li>Create a fan page </li></ul>
  43. 43. Facebook.com <ul><li>More than just college students </li></ul><ul><li>Create a group page </li></ul><ul><li>Create a fan page </li></ul>
  44. 44. Facebook.com <ul><li>More than just college students </li></ul><ul><li>Create a group page </li></ul><ul><li>Create a fan page </li></ul>
  45. 45. Streaming Video <ul><li>It isn’t that hard </li></ul><ul><ul><li>Ustream.TV </li></ul></ul><ul><ul><li>Yahoo! Live </li></ul></ul>
  46. 46. Streaming Video <ul><li>It isn’t that hard </li></ul><ul><ul><li>Ustream.TV </li></ul></ul><ul><ul><li>Yahoo! Live </li></ul></ul>Let Prospects SEE Your Value
  47. 47. Email Marketing Use Email For Participation
  48. 48. Email Marketing <ul><li>Dear Todd, D oes the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug. The winner's name and company will be published in the next end-user email. Good luck! </li></ul>
  49. 49. Email Marketing Many Fall For The FREE Prize
  50. 50. Email Marketing Measure For Margin
  51. 51. Email Marketing <ul><li>My Emma.com </li></ul><ul><li>Real Magnet.com </li></ul><ul><li>Constant Contact.com </li></ul>
  52. 52. Social Media Mantras <ul><li>Focus on delivering value, not taking </li></ul><ul><li>Engage, don't push </li></ul><ul><li>Measure results </li></ul><ul><li>It’s about people NOT tech </li></ul><ul><li>Be authentic </li></ul><ul><li>Don’t expect immediate results </li></ul>
  53. 53. What is Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. </li></ul><ul><li>- Wikipedia </li></ul>Translation: Share The Mic
  54. 54. Company Start Slow
  55. 55. Contact Me <ul><li>[email_address] </li></ul><ul><li>InfoMinded.com </li></ul><ul><li>ToddEarwood.com </li></ul>

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