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Advertising writing

This is an advertising presentation for an ESL class, It has two writing activities.

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By Edilia Arvizu
What is advertising 
The activity of profession of producing advertisements 
for commercial products or services.
Brand Advertising 
Commonly seen type of advertising where brands make 
an effort to establish long term identity or image in the 
minds of the customer.
Retail or Local Advertising 
Advertising done by local stores. This aims to encourage 
traffic to come into the store.
Political Advertising 
Advertising that promotes politicians.
Directory Advertising 
Type of advertising that shows a listing of companies, 
products or services the most popular.

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Advertising writing

  • 2. What is advertising The activity of profession of producing advertisements for commercial products or services.
  • 3. Brand Advertising Commonly seen type of advertising where brands make an effort to establish long term identity or image in the minds of the customer.
  • 4. Retail or Local Advertising Advertising done by local stores. This aims to encourage traffic to come into the store.
  • 5. Political Advertising Advertising that promotes politicians.
  • 6. Directory Advertising Type of advertising that shows a listing of companies, products or services the most popular.
  • 7. Direct-Response Advertising Direct way of stimulating a response, usually a sale through direct contact to prospect via mail, telephone, e-mail and now short messaging system.
  • 8. Bussiness-to-Bussines Advertising A type of advertising focuses on a certain niche in the business industry Niche : the situation in which a business's products or services can succeed by being sold to a particular kind or group of people
  • 9. Institutional Advertising Known as Corporate Advertising, where in the message is focused on establishing a general look or identity of a company.
  • 10. Public Service Advertising The message communicates in behalf of a good cause or prevention of a bad situation from happening.
  • 11. Interactive Advertising Advertising run by web pages or via digital media.
  • 12. SOURCES  Rey, B. (2012, February 12). 9 Major Ways of Advertising. Retrieved October 20, 2014, from http://reybelen.com/advertising/9-major-types-of-advertising/  9 major types of advertising. (2013, July 4). Retrieved October 20, 2014, from http://www.slideshare.net/pamiecheer/9-major-types- of-advertising-23905527
  • 13. Radio Advertisement Can you give a definition?
  • 14. Activity 1 Write your own Radio Advertisement script for a European Cities tour. Encourage other learners your age to joining the tour.
  • 15. Activity 2 You will need to create a mind map using the information presented to you (types of advertising) at the beginning of the presentation.
  • 16. This presentation will be available at http://www.slideshare.net/earvizuu/advertising-writing- 40502461