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Visualising the Betfair Market
<ul><li>Betfair is the world's leading online  betting exchange , a concept it has pioneered. Driven by cutting-edge techn...
<ul><li>What? A product that uses visualisation techniques to expose the geographic and historic nature of Betfair markets...
<ul><li>Where? As a standalone product. Features should be integrated depending on popularity and relevance.  Why? To deve...
Betfair Market View Feed looks like this: &quot;runnerprices&quot;:[{&quot;bestBacks&quot;:[{&quot; price&quot;:1.85 ,&quo...
Existing Market Info
Betfair Forum
Geographic User Data
Maps examples
Rich charting
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Bf Mashup

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Bf Mashup

  1. 1. Visualising the Betfair Market
  2. 2. <ul><li>Betfair is the world's leading online betting exchange , a concept it has pioneered. Driven by cutting-edge technology, Betfair enables punters to choose their own odds and bet against each other , even after an event has started. Betfair processes </li></ul><ul><li>5 million transactions a day and more than 300 bets a second . </li></ul>
  3. 3. <ul><li>What? A product that uses visualisation techniques to expose the geographic and historic nature of Betfair markets. How? By creating a mashup of Betfairs existing user and market data with API services such as Google Maps and charting generators. Who? Persona and description. Registered and non-registered Betfair users. </li></ul>
  4. 4. <ul><li>Where? As a standalone product. Features should be integrated depending on popularity and relevance. Why? To develop Betfair brand and exploit its USPs. Site needs to be more engaging, immersive, emotional, exciting When? In a time where it’s important to increase people of type persona on the main Betfair site. </li></ul>
  5. 5. Betfair Market View Feed looks like this: &quot;runnerprices&quot;:[{&quot;bestBacks&quot;:[{&quot; price&quot;:1.85 ,&quot;size&quot;:7398.0},{&quot; price&quot;:1.84 ,&quot;size&quot;:6033.0},{&quot; price&quot;:1.83 ,&quot;size&quot;:6838.0}],&quot;bestLays&quot;:[{&quot; price&quot;:1.86 ,&quot;size&quot;:9348.0},{&quot; price&quot;:1.87 ,&quot;size&quot;:21578.0},{&quot; price&quot;:1.88 ,&quot;size&quot;:26356.0}],&quot;marketId&quot;:100507592,&quot;runnerId&quot;:16948080},{&quot;bestBacks&quot;:[{&quot; price&quot;:5.1 ,&quot;size&quot;:150.0},{&quot; price&quot;:5.0 ,&quot;size&quot;:1303.0},{&quot; price&quot;:4.9 ,&quot;size&quot;:368.0}],&quot;bestLays&quot;:[{&quot; price&quot;:5.2 ,&quot;size&quot;:1031.0},{&quot; price&quot;:5.3 ,&quot;size&quot;:1523.0},{&quot; price&quot;:5.4 ,&quot;size&quot;:876.0}],&quot;marketId&quot;:100507592,&quot;runnerId&quot;:16948081},{&quot;bestBacks&quot;:[{&quot; price&quot;:3.75 ,&quot;size&quot;:555.0},{&quot; price&quot;:3.7 ,&quot;size&quot;:1422.0},{&quot;price&quot;:3.65,&quot;size&quot;:2174.0}],&quot;bestLays&quot;:[{&quot;price&quot;:3.8,&quot;size&quot;:3939.0},{&quot;price&quot;:3.85,&quot;size&quot;:2959.0},{&quot; price&quot;:3.9 ,&quot;size&quot;:2988.0}],&quot;marketId&quot;:100507592,&quot;runnerId&quot;:16948082}]
  6. 6. Existing Market Info
  7. 7. Betfair Forum
  8. 8. Geographic User Data
  9. 9. Maps examples
  10. 10. Rich charting

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