Spiral of Silence Theory
Emily Arnson
What is it, you ask?
The Spiral of Silence Theory says that if a group of
people are discussing a controversial topic the
...
Who uses it?
Elisabeth Noelle-Neumann developed the theory in Germany
in 1974. Germany was divided into East and West and ...
Who uses it? (cont.)
An article from a management journal studied this theory
because the Spiral of Silence affects office...
Now, what to do with that
info?
First, think back to the last time you were in an
awkward discussion and you kept quiet. W...
Criticisms
One criticism is that the theory does not take into account
the hardcore individuals who stand by their opinion...
The Spiral Concept
The spiral in the name of the theory comes from the amount of
people who hold the particular minority b...
CONGRATS!
You have successfully learned the basics of The
Spiral of Silence Theory!
Remember to speak your mind and don’t ...
Upcoming SlideShare
Loading in …5
×

Comm201 Spiral of Silence

1,554 views

Published on

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,554
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
35
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Comm201 Spiral of Silence

  1. 1. Spiral of Silence Theory Emily Arnson
  2. 2. What is it, you ask? The Spiral of Silence Theory says that if a group of people are discussing a controversial topic the person with a conflicting opinion will feel pressure to not speak. This leads to the minority opinion becoming less and less supported because people are unwilling to face social isolation to support that view. The last sentence is where the spiral part of the theory comes from.
  3. 3. Who uses it? Elisabeth Noelle-Neumann developed the theory in Germany in 1974. Germany was divided into East and West and many topics in that time would have created Spirals of Silence because of the controversial political activity. This theory is very multifaceted in that the theory is studied in interpersonal as well as mass communication and public opinion. Whether you are speaking to a small group of friends or addressing the entire student body of Clemson if you hold the minority opinion, you choose your words carefully.
  4. 4. Who uses it? (cont.) An article from a management journal studied this theory because the Spiral of Silence affects office relationships and voice. Public opinion research involves this theory because the majority opinion that you may or may not hold is the public opinion. You decide public opinion by what the common belief of the group you are in is.
  5. 5. Now, what to do with that info? First, think back to the last time you were in an awkward discussion and you kept quiet. Was it because your opinion was not the group consensus? Then you, my friend, have been part of the Spiral of Silence. This theory is important because we participate in it whether we know it or not. It influences our behavior in certain settings and around certain groups of people.
  6. 6. Criticisms One criticism is that the theory does not take into account the hardcore individuals who stand by their opinions no matter what the group climate may be. The fear of isolation is the only reason given for why people are afraid to express their opinion. Some researchers think that other reasons are also possible but not tested yet. A third criticism involves the concept of public opinion. Researchers are trying figure out how people determine public opinion and how preconceived expectations affect the conversation.
  7. 7. The Spiral Concept The spiral in the name of the theory comes from the amount of people who hold the particular minority belief. Every time someone refuses to speak their opinion the less is known about it and the less it is heard from. Over time popularity for that opinion is non existent because everyone believes, due to the power of public opinion, that no one else does either.
  8. 8. CONGRATS! You have successfully learned the basics of The Spiral of Silence Theory! Remember to speak your mind and don’t let the Spiral control your conversation!

×