Ever faced challenges in targeting small businesses?
You’re not alone.
Employing 248m+ in Europe, SMEs account for £1.8 trillion in the UK alone and represent a huge opportunity. But it’s a fiercely competitive market. Buyers are more resistant to the ‘hard sell’ and traditional outbound just won’t cut it anymore.
Read this deck to dicover:
• How SMEs want to be marketed and sold to
• Top tips on segmenting and planning an integrated campaign
• How to take an agile approach to your marketing
• Best practice for measurement, KPIs and ROI benchmarking