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Communicating a Local Governance Agenda

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Presented in behalf of Ms. Sonia P. Soto
Institute for Solidarity in Asia Boot Camp in Clark

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Communicating a Local Governance Agenda

  1. 1. Communicating a Local Governance Agenda SONIA P. SOTO VP/GM, CLTV 36 Associate, Institute for Solidarity in Asia THE CASE OF THE CITY OF SAN FERNANDO, PAMPANGA
  2. 2. “Governance is a shared responsibility between the governors and the governed.” The PGS and the BSC are consistent with the intent and spirit of the Local Government Code of 1991
  3. 3. FAILURE TO COMMUNICATE  CRISIS IN GOVERNANCE to have common ownership of a local governance agenda .
  4. 4. The Value and Role of Communication in Governance A key aspect of governance is how citizens, leaders and public institutions relate to each other in order to make change happen.
  5. 5. Office of Strategy Management
  6. 6. Office of Strategy Management •Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public •Design and oversee the execution of a comprehensive plan, that will include the content and methodology, to communicate the strategy to both LGU employees and the public
  7. 7. Communicating the organization’s strategy becomes important in order to sustain, support and expand initiatives. Example: PCDSPO
  8. 8. DEFINE IDENTIFY Agenda that leaders of the LGU must communicate To whom the agenda will be cascaded to USEHow the agenda will be communicated
  9. 9. DEFINEAgenda that leaders of the LGU must communicate
  10. 10. Issues and policies should be clear-cut so that the leaders of the LGU treading the same roadmap towards one vision. Vision 2030: Habitat of Human Excellence
  11. 11. VULNERABILITY TO CORRUPTION PATRONAGE POLITICS LOSING ECONOMIC ENTERPRISES INEFFICIENT PRACTICES INFORMAL SETTLERS Pre-BSc days in CSFP is a common scenario in majority (if not all) government organizations
  12. 12. MAGSILBI TAMU! “We Can” and “We Serve”
  13. 13. 2008 Galing Pook Outstanding Local Governance Program CSFP Multi-Sectoral Governance Council
  14. 14. SECTORS OF THE CITY EXTERNAL FERNANDINOS BARANGAY CITY EMPLOYEES It should be consistent with the operations of the city from the Local Chief Executive down to the individual employees.
  15. 15. Citizens should also recognize the city’s agenda, own it, and be encouraged to get involved in order to achieve the city’s ultimate objective.
  16. 16. IDENTIFYTo whom the agenda will be cascaded to
  17. 17. KNOW YOUR LISTENERS. KNOW YOUR AUDIENCE. • CITY EMPLOYEES • PRIVATE SECTOR • BARANGAYS
  18. 18. The governance culture in the Philippines should be overhauled, thus, a good communication strategy will enjoin civil servants to do their jobs well or even beyond expectations.
  19. 19. Multi-Sectoral Governance Council (MSGC) Making Governance a Shared Responsibility
  20. 20. Women’s Crisis and Development Center Village History Project Active participation in city activities
  21. 21. Jose Abad Santos Avenue Urban Greening &Beautification Project
  22. 22. An Innovation The STAR Barangay Program. Bringing the City’s strategies down to the grassroots level.
  23. 23. USEHow the agenda will be communicated
  24. 24. Public Affairs and Media Production Unit • TV • Radio • Print • Web
  25. 25. • State of the City Address and Ulat Sa Bayan •Feedback Mechanisms (ISO forms and OK ba ang Serbisyo Survey) •Magsilbi Tamu on TV (with infomercials) •Magsilbi Tamu on Radio •Magsilbi Tamu Quarterly Newsletter •City Website •Facebook account of the City •I-Text Mo Kay OCA •Calendars, Posters, Streamers and other Visual aids • Teatro Fernandino
  26. 26. www.cityofsanfernando.gov.ph
  27. 27. faceboook.com/CityOfSanFernando
  28. 28. Communicate your governance agenda in a way that it will have more impact, reach more people, and bridge gaps.
  29. 29. Dacal a salamat! Thank you!

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