Marketing Strategies Presentation


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Marketing Strategies Presentation

  1. 1. Earlisha Farquharson, President, Marketing Strategies Copyright ©2009 Marketing Strategies, LLC
  2. 2. Strategic consulting firm providing organizations with successful sales, marketing, training and human strategies increasing their top and bottom line results and improving employee performance and effectiveness. Specializing in the human capital, training, consulting, technology, wireless, and telecommunications industries. 20 Plus years practical, proven and award winning experience translating into specific, measureable results for your company. Marketing Strategies, LLC, can help your business increase sales, revenues, profitability, productivity, effectiveness and performance. Copyright ©2009 Marketing Strategies, LLC
  3. 3.  In today’s tough economic times, companies are looking for ways to increase sales, overall revenues, productivity and effectiveness without spending a fortune. Small and large organizations want access to thought leadership and need to supplement their resources with consultants to save overall costs.  That’s why WE are here. We have an “Innovative Back to the Basics” approach when it comes to sales, marketing, training and human capital consulting. Copyright© 2009 Marketing Strategies, LLC
  4. 4.  Strategic Sales Consulting o Sales effectiveness & business development strategies & tools o Sales leadership strategies/sales training & tools o Sales optimization/channel alignment, assessment & territory planning o Sales change management/culture change initiatives  Strategic Marketing Consulting o Strategic marketing consulting o Brand awareness & creation o Website & e-commerce design & development o Search engine optimization o Social networking consulting o Advertising, promotions & publicity strategies Copyright© 2009 Marketing Strategies, LLC
  5. 5.  Strategic Human Capital Consulting oStrategic human capital consulting, assessment & planning oOrganizational effectiveness strategies oCurriculum/portfolio evaluation & design oTraining & employee development strategies oMeasurement & learning effectiveness strategies & tools oE-learning, blended learning, web-based ILT and virtual training design & development oLMS design, development & deployment oTalent assessment/management & succession planning oProcess development & best practices management Copyright ©2009 Marketing Strategies, LLC
  6. 6.  As a strategic consulting firm, we design and develop customized, integrated and value-added solutions for your business.  We do everything from design strategies, develop results-oriented solutions and implement projects if needed.  We deliver measurable results for you and your company. Working with you -our clients, we increase your top and bottom line results and improve your employees’ effectiveness and performance on time and within your budget.  Our unwavering commitment is to our clients, partners, community and the environment. We strive to put our clients first and to live our values in all we do. Copyright ©2009 Marketing Strategies, LLC
  7. 7.  Sales and Marketing Effectiveness Strategies increasing revenues & sustainable competitive advantages  Marketing Your Products or Training Internally Or Externally increasing awareness & market/mind share  Organizational Effectiveness Strategies improving overall capacity, productivity & efficiencies  Training Department/Organization Assessment & Redesign improving credibility, resource alignment & team productivity  Talent Assessment & Management improving talent pools and increasing upward/lateral advancement  Process Development & Best Practices improving workflows & increasing operational efficiencies  Sales & Leadership Development increasing sales, improving critical skills & decreasing turnover Copyright© 2009 Marketing Strategies, LLC
  8. 8. Small Sales Training Firm 2008 Goals: oIncrease their marketing presence and awareness in the marketplace. oImprove their existing sales tools and marketing collateral. Marketing Strategies was engaged to: oDesign, develop and document new Marketing, Advertising, E-Commerce and E-Learning Strategies to meet and exceed business goals. oDesign and develop a new Company Website-in just a few months improving their search engine optimization, increasing market awareness and business leads. oCreate new company Representative Bios, Marketing Flyers and Course Catalog giving Reps additional tools and collateral to send to prospects. Copyright© 2009 Marketing Strategies, LLC
  9. 9. Start Up Wireless Security Company 2008 Goals: oLaunch new wireless security business through new product offerings available in indirect sales channels. oCreate revenues for new company through product sales and educated company personnel and indirect agents.  Marketing Strategies was engaged to: oQuickly design and develop new Technical Product Training Materials and Train-the- Trainer Materials for initial company launch. Instructor-led materials included a Participant Workbook, Instructor Guide, Laminated Quick Reference Guide/Job Aid and all Train-the- Trainer workbooks and assignments. oAll deliverables completed in five weeks to meet their aggressive timelines. Copyright© 2009 Marketing Strategies, LLC
  10. 10. Copyright© 2009 Marketing Strategies, LLC
  11. 11.  Marketing Strategies has formed strategic to meet and exceed your business needs.  We have a network of instructional designers, facilitators, trainers, project managers, e-learning/blended learning experts, web designers, talent management consultants, marketing niche specialists, etc. to manage large company initiatives.  Earlisha and her team of experts listen to your desired business goals, create customized deliverables for your company and transform them into achievable results Copyright © 2009 Marketing Strategies, LLC
  12. 12.  Earlisha is an award-winning veteran with sales, marketing, training, human capital, telecom and wireless executive experience.  We understand your business issues and needs because they have helped solve them at companies like Ford Motor Company, Marriott, Applied Concepts, Universal Resorts and Draper and Associates.  You can leverage Marketing Strategies’ objectivity and lack of bias in your organization and use their expertise as a strategic advantage Copyright© 2009 Marketing Strategies, LLC
  13. 13.  Set an appointment to discuss your specific sales, marketing, training and/or human capital needs and opportunities.  Discuss specifically how we might be able to partner and work together.  Look forward to the future state of your company! Copyright © 2009 Marketing Strategies, LLC
  14. 14. Earlisha Farquharson, President, Marketing Strategies Copyright © 2009 Marketing Strategies, LLC