© Copyright 2014 Earfinity, L.L.C
Hearing Loss and Solutions
Dr. Mark Hagood
© Copyright 2014 Earfinity, L.L.C
Agenda
© Copyright 2014 Earfinity, L.L.C
Basic Ear Anatomy
Middle	
  Ear	
  
Inner	
  Ear	
  
Outer	
  Ear	
  
© Copyright 2014 Earfinity, L.L.C
Outer Ear Anatomy
Pinna
External Ear Canal
© Copyright 2014 Earfinity, L.L.C
Middle Ear Anatomy
Eustachian Tube
Tympanic
Membrane
(Eardrum)
Middle Ear
Space
Ossicles...
© Copyright 2014 Earfinity, L.L.C
Inner Ear Anatomy
Labyrinth
(Balance Canals)
Facial
Nerve
Cochlea
(Hearing Canal)
Hearin...
© Copyright 2014 Earfinity, L.L.C
Conductive Hearing Loss
Outer	
  Ear	
  collects	
  the	
  
sound	
  waves	
  
Middle	
 ...
© Copyright 2014 Earfinity, L.L.C
Sensorineural Hearing Loss
High	
  Frequency	
  Loss	
  
Hearing	
  in	
  Noise	
  
High...
© Copyright 2014 Earfinity, L.L.C
Audiogram
© Copyright 2014 Earfinity, L.L.C
Agenda
© Copyright 2014 Earfinity, L.L.C
What is the impact of hearing loss?
© Copyright 2014 Earfinity, L.L.C
Physical Impact
•  Impact on communication
– Difficulty hearing and listening
•  Convers...
© Copyright 2014 Earfinity, L.L.C
Social-Emotional Impact
•  Feelings of isolation
•  May display as:
– Anger
– Frustratio...
© Copyright 2014 Earfinity, L.L.C
Economic Impact
Kochkin	
  S.	
  MarkeTrak	
  VII:	
  The	
  Hearing	
  Review.	
  2005	...
© Copyright 2014 Earfinity, L.L.C
Causes of Hearing Loss
•  Presbycusis – Age Related
•  Sosiocusis – Noise Induced
•  Con...
© Copyright 2014 Earfinity, L.L.C
Presbycusis
•  Result of aging process or
extended exposure to
environmental noise facto...
© Copyright 2014 Earfinity, L.L.C
Sociocusis
•  Results from exposure to
harmful levels of noise
•  Damage to hair cells a...
© Copyright 2014 Earfinity, L.L.C
Congenital
•  Results from a family history of hearing
loss or predisposition
(Genetic H...
© Copyright 2014 Earfinity, L.L.C
Ototoxicity
•  Results from the use of certain
medications
– Mycin Drugs
– Aspirin
– Can...
© Copyright 2014 Earfinity, L.L.C
Prevalence of Hearing Loss
PopulaGon	
  (in	
  %)	
  
© Copyright 2014 Earfinity, L.L.C
Prevalence of Hearing Loss
•  10% of the world population
•  Approximately 32 million in...
© Copyright 2014 Earfinity, L.L.C
Agenda
© Copyright 2014 Earfinity, L.L.C
Our Practice
•  We have been in practice and at this
location for 4 years
•  Our staff c...
© Copyright 2014 Earfinity, L.L.C
Our Products
•  We offer state-of-the-art hearing aids and
general ear care equipment su...
© Copyright 2014 Earfinity, L.L.C
Our Services
•  Our practice was founded and continues
to contain several board certifie...
© Copyright 2014 Earfinity, L.L.C
Hearing Evaluation Treatment
•  Treatment Plans
– Referral for medical care if needed
– ...
© Copyright 2014 Earfinity, L.L.C
Why I Recommend Earfinity
•  Patient-focused company
•  Best customer service in the indu...
© Copyright 2014 Earfinity, L.L.C
Why I Recommend Earfinity
•  Most advanced technology
•  More than 400 scientists activel...
© Copyright 2014 Earfinity, L.L.C
A Strong Partnership
•  Together, Starkey and Earfinity provide
you with the state-of-th...
© Copyright 2014 Earfinity, L.L.C
Agenda
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY™
•  The latest line of hearing aids by Earfinity
•  Powered with Syne...
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY™
•  Triple the power
•  Multi-core processing
•  Virtually no whistl...
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
•  Instantly adjusts levels
•  Transitions between noisy and quiet
s...
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
•  Hearing aids matched to your hearing
loss, lifestyle and the way ...
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
•  Styles
– Completely-In-Canal (CIC)
– In-The-Canal (ITC) or Half S...
© Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
•  Small	
  and	
  Discreet	
  
	
  
	
  
•  Sleek	
  Design	
  
© Copyright 2014 Earfinity, L.L.C
STARKEY BTE with Control Surface
•  Adjust volume or memory with the touch of
a finger
© Copyright 2014 Earfinity, L.L.C
New Control Surface
•  The choice is now at your fingertips
© Copyright 2014 Earfinity, L.L.C
Custom Fit For You
•  Hearing Test
•  Lifestyle Assessment
•  Acoustic Analysis
•  Speec...
© Copyright 2014 Earfinity, L.L.C
Custom Fit - Hearing Test
© Copyright 2014 Earfinity, L.L.C
Custom Fit - Acoustic Analysis
•  Real Ear
Measurement
– Our ears are as
unique as our
f...
© Copyright 2014 Earfinity, L.L.C
Custom Fit – Speech Demonstration
•  3-D Speech Mapping
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Sound Shield Feedback Cancellation
•  Sound Environment Optimizatio...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Sound Shield Feedback Cancellation
– Turn up the volume without fee...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Sound Environment Optimization
– Maximum comfort in noisy environme...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Sound Positioning System
–  Focuses on speech
–  Reduces background...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  PersonaFi
–  Recognizes changes in
environment
–  Customizes
perfor...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Telephone Solutions
–  Activates
automatically with
hearing aid com...
© Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
•  Voice Indicators
– Change battery
– Schedule
appointment
– Check he...
© Copyright 2014 Earfinity, L.L.C
Agenda
© Copyright 2014 Earfinity, L.L.C
Better Hearing Begins With You
•  Today you have taken the first step to
better hearing
...
© Copyright 2014 Earfinity, L.L.C
Special Offer…
•  Come in today and receive a free
audiogram and the opinion of one of ou...
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Earfinity Hearing Aid Presentation

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A presentation on Earfinity Hearing and Tinnitus Center of the South.

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Earfinity Hearing Aid Presentation

  1. 1. © Copyright 2014 Earfinity, L.L.C Hearing Loss and Solutions Dr. Mark Hagood
  2. 2. © Copyright 2014 Earfinity, L.L.C Agenda
  3. 3. © Copyright 2014 Earfinity, L.L.C Basic Ear Anatomy Middle  Ear   Inner  Ear   Outer  Ear  
  4. 4. © Copyright 2014 Earfinity, L.L.C Outer Ear Anatomy Pinna External Ear Canal
  5. 5. © Copyright 2014 Earfinity, L.L.C Middle Ear Anatomy Eustachian Tube Tympanic Membrane (Eardrum) Middle Ear Space Ossicles (Three ear bones)
  6. 6. © Copyright 2014 Earfinity, L.L.C Inner Ear Anatomy Labyrinth (Balance Canals) Facial Nerve Cochlea (Hearing Canal) Hearing Nerve Balance Nerve
  7. 7. © Copyright 2014 Earfinity, L.L.C Conductive Hearing Loss Outer  Ear  collects  the   sound  waves   Middle  Ear  increases  the   sound  pressure  
  8. 8. © Copyright 2014 Earfinity, L.L.C Sensorineural Hearing Loss High  Frequency  Loss   Hearing  in  Noise   High  Frequency  Loss   Normal  Hearing  Be7er  Speech  Understanding   Be7er  Speech  Understanding   Be7er  Speech  Understanding  
  9. 9. © Copyright 2014 Earfinity, L.L.C Audiogram
  10. 10. © Copyright 2014 Earfinity, L.L.C Agenda
  11. 11. © Copyright 2014 Earfinity, L.L.C What is the impact of hearing loss?
  12. 12. © Copyright 2014 Earfinity, L.L.C Physical Impact •  Impact on communication – Difficulty hearing and listening •  Conversation is difficult – Loss of discrimination •  “I can’t hear you.” •  “If people wouldn’t mumble…” – Others complain that you turn the TV up too loud – Easily tire from having to listen harder j mdb n ng c e l zv h p k f th s sh g i o r ch
  13. 13. © Copyright 2014 Earfinity, L.L.C Social-Emotional Impact •  Feelings of isolation •  May display as: – Anger – Frustration – Embarrassment •  Tend to withdraw from activities •  Depression is common
  14. 14. © Copyright 2014 Earfinity, L.L.C Economic Impact Kochkin  S.  MarkeTrak  VII:  The  Hearing  Review.  2005  
  15. 15. © Copyright 2014 Earfinity, L.L.C Causes of Hearing Loss •  Presbycusis – Age Related •  Sosiocusis – Noise Induced •  Congenital – Genetic •  Ototoxicity – Drug Related
  16. 16. © Copyright 2014 Earfinity, L.L.C Presbycusis •  Result of aging process or extended exposure to environmental noise factors throughout a lifetime •  Permanent change in inner ear (Age-Related Hearing Loss)
  17. 17. © Copyright 2014 Earfinity, L.L.C Sociocusis •  Results from exposure to harmful levels of noise •  Damage to hair cells and cochlea •  Gradual onset and painless (Noise-Induced Hearing Loss)
  18. 18. © Copyright 2014 Earfinity, L.L.C Congenital •  Results from a family history of hearing loss or predisposition (Genetic Hearing Loss)
  19. 19. © Copyright 2014 Earfinity, L.L.C Ototoxicity •  Results from the use of certain medications – Mycin Drugs – Aspirin – Cancer Treatment Drugs (Drug-Related Hearing Loss)
  20. 20. © Copyright 2014 Earfinity, L.L.C Prevalence of Hearing Loss PopulaGon  (in  %)  
  21. 21. © Copyright 2014 Earfinity, L.L.C Prevalence of Hearing Loss •  10% of the world population •  Approximately 32 million in the United States Hearing  for  All  A  Worldwide  AcGon,  InternaGonal  FederaGon  of  Oto-­‐Rhino—Laryngological  SocieGes  
  22. 22. © Copyright 2014 Earfinity, L.L.C Agenda
  23. 23. © Copyright 2014 Earfinity, L.L.C Our Practice •  We have been in practice and at this location for 4 years •  Our staff consists of many highly trained professionals •  We have left a countless number of patients satisfied and happy with the care that they’ve received
  24. 24. © Copyright 2014 Earfinity, L.L.C Our Products •  We offer state-of-the-art hearing aids and general ear care equipment such as safe ear cleaner •  In addition to ear products, our office also provides the care of board certified ear surgeons
  25. 25. © Copyright 2014 Earfinity, L.L.C Our Services •  Our practice was founded and continues to contain several board certified, medical doctors specializing in ear medicine and ear surgery •  Our patients describe us as caring, efficient and dedicated
  26. 26. © Copyright 2014 Earfinity, L.L.C Hearing Evaluation Treatment •  Treatment Plans – Referral for medical care if needed – Amplification choices – Assistive devices – Communication strategies
  27. 27. © Copyright 2014 Earfinity, L.L.C Why I Recommend Earfinity •  Patient-focused company •  Best customer service in the industry •  American owned and operated
  28. 28. © Copyright 2014 Earfinity, L.L.C Why I Recommend Earfinity •  Most advanced technology •  More than 400 scientists actively working on Research & Development •  Emphasize hearing aids that are high performing, comfortable and personalized
  29. 29. © Copyright 2014 Earfinity, L.L.C A Strong Partnership •  Together, Starkey and Earfinity provide you with the state-of-the-art hearing evaluations required for state-of-the-art hearing aids.
  30. 30. © Copyright 2014 Earfinity, L.L.C Agenda
  31. 31. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY™ •  The latest line of hearing aids by Earfinity •  Powered with Synergy Platform
  32. 32. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY™ •  Triple the power •  Multi-core processing •  Virtually no whistling •  Better hearing in noise
  33. 33. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY •  Instantly adjusts levels •  Transitions between noisy and quiet situations •  Greater clarity •  Superior sound
  34. 34. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY •  Hearing aids matched to your hearing loss, lifestyle and the way your ears process sound
  35. 35. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY •  Styles – Completely-In-Canal (CIC) – In-The-Canal (ITC) or Half Shell (HS) – In-The-Ear (ITE) – Receiver-In-Canal (RIC) – Receiver-In-Canal – Absolute Power (RIC AP) – Behind-The-Ear (BTE)
  36. 36. © Copyright 2014 Earfinity, L.L.C Introducing STARKEY •  Small  and  Discreet       •  Sleek  Design  
  37. 37. © Copyright 2014 Earfinity, L.L.C STARKEY BTE with Control Surface •  Adjust volume or memory with the touch of a finger
  38. 38. © Copyright 2014 Earfinity, L.L.C New Control Surface •  The choice is now at your fingertips
  39. 39. © Copyright 2014 Earfinity, L.L.C Custom Fit For You •  Hearing Test •  Lifestyle Assessment •  Acoustic Analysis •  Speech Demonstration
  40. 40. © Copyright 2014 Earfinity, L.L.C Custom Fit - Hearing Test
  41. 41. © Copyright 2014 Earfinity, L.L.C Custom Fit - Acoustic Analysis •  Real Ear Measurement – Our ears are as unique as our fingerprints
  42. 42. © Copyright 2014 Earfinity, L.L.C Custom Fit – Speech Demonstration •  3-D Speech Mapping
  43. 43. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Sound Shield Feedback Cancellation •  Sound Environment Optimization •  Sound Positioning System •  PersonaFi •  Telephone Compatibility •  Voice Indicators
  44. 44. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Sound Shield Feedback Cancellation – Turn up the volume without feedback – Hug without whistle – Comfortable
  45. 45. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Sound Environment Optimization – Maximum comfort in noisy environments
  46. 46. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Sound Positioning System –  Focuses on speech –  Reduces background noise –  Automatic activation
  47. 47. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  PersonaFi –  Recognizes changes in environment –  Customizes performance –  Optimizes listening for TV and music –  Adapts seamlessly
  48. 48. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Telephone Solutions –  Activates automatically with hearing aid compatible phones –  T2 allows your phone to serve as a remote control
  49. 49. © Copyright 2014 Earfinity, L.L.C STARKEY™ Features •  Voice Indicators – Change battery – Schedule appointment – Check hearing aid
  50. 50. © Copyright 2014 Earfinity, L.L.C Agenda
  51. 51. © Copyright 2014 Earfinity, L.L.C Better Hearing Begins With You •  Today you have taken the first step to better hearing •  Make an appointment to evaluate your hearing •  We will work out to find the best hearing solution for you •  Fill out follow-up form
  52. 52. © Copyright 2014 Earfinity, L.L.C Special Offer… •  Come in today and receive a free audiogram and the opinion of one of our practicing physicians

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