MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

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MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

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MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

  1. 1. Confidential Better Strategies for Monetizing Digital Offerings Howard Lee Morgan December 1, 2011
  2. 2. Confidential Paul Smurl, Vice President, NYTimes.com Betsy Morgan, President, TheBlaze.com Shawn Price, President, Zuora.com Richard Reisman, President, Teleshuttle Corporation Panelists
  3. 3. Some Key Issues <ul><li>Digital offerings are not physical ones low (almost zero) marginal cost ease of piracy, reproduction </li></ul><ul><li>Information wants to be free (Stewart Brand) </li></ul><ul><li>Producing content is not free </li></ul><ul><li>So new models are needed </li></ul>Confidential
  4. 4. Lots of verticals <ul><li>News </li></ul><ul><li>Music </li></ul><ul><li>Movies/Video </li></ul><ul><li>Apps/Software </li></ul><ul><li>Saas based services </li></ul>Confidential
  5. 5. Some models <ul><li>Pay </li></ul><ul><li>Freemium </li></ul><ul><li>Pay walls (hard or soft) </li></ul><ul><li>Value pricing </li></ul><ul><li>Shareware </li></ul><ul><li>Crowdfunding </li></ul><ul><li>Honor systems </li></ul><ul><li>Cooperative Systems </li></ul>Confidential
  6. 6. Measurable consumption <ul><li>Time of use </li></ul><ul><li>Bytes consumed </li></ul><ul><li>Users/seats/devices </li></ul><ul><li>Page views </li></ul>Confidential
  7. 7. Splitting the revenue <ul><li>Content creators </li></ul><ul><li>Content Aggregators </li></ul><ul><li>Publishers </li></ul><ul><li>Audience Aggregators </li></ul><ul><li>Others </li></ul>Confidential
  8. 8. Now for the program <ul><li>Panelists </li></ul><ul><li>Questions </li></ul><ul><li>Discussion </li></ul>Confidential
  9. 9. Confidential Questions? [email_address]

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